What jobs are your customers hiring your product to do?

[KyleJepson]

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

[AMelton5]

My customers are hiring my products to fully decorate their homes and make their homes accessible to comfort and functionality. 

[JValdez3]

As a wholesale sales representative, my customers typically buy bulk products for their stores such as candles, bags, accessories, and more.

[JSedlock]

When I worked at a christmas tree farm the customers would buy trees, reefs, decorations, etc so they were able to enhance the look of there house filled with christmas decorations.

[Juanjovenegas]

The culinary institute where I work, developed a series of shorts courses for people that love cuisine but don't want to over take a full culinary career

[alannarhodes]

I love this and would like to watch it. Can you share the link to the courses? 

[09942]

In my previous role in a tech organization, we had come up with a mobile based application that was meant for project management. However, some users of the product found it fit to use if for event planning and coordinating logistics due to the collaboration features it had. The firm was able to note this and decided to enhance the event plannjing features and this was an indication of how users and their abiliy to innovate can shape the development of a product. 

[UniqueMonique]

As a perfume vendor, I realise that people use my perfumes to do the following

1. To enhance personal fragrance
2. To boost confidence.
3. To leave a lasting impression
4. To express individuality
5. To evoke emotions and memories
6. To create a pleasant environment
7. To add finishing touches to personal grooming and appearance

[KAliyev]

If I were a sales manager, the tasks I could see my product being used for most often include improving CRM, increasing efficiency in the sales process, and maximizing revenue generation. The product's strong analytics, automation of mundane chores, improved sales team communication, and insights for data-driven decision-making would make it very desirable. A product that aids in lead creation, prospecting, and sales funnel management could also pique the interest of clients. The end aim of using sales management tools and technology is to boost income, increase efficiency, and ensure long-term client pleasure.

[RMullen]

Our customers are looking to streamline their business by using this practice management software.  It saves them administrative time and effort allowing them to focus on other tasks. Some prospects reached out to us that weren't in the specific industry we support, but we were able to provide workarounds and customization to make it fit their needs regardless. 

[Phumie_Mayongo]

We are an HR Software company and we produce enabling software.  Our customers hire our products to solve their day to day business needs in terms of compliance, tracking and reporting by giving them data from their activities that can be tracked from our software.  Our product takes the painpoint of uncertainty away.

[Mcniyas2003]

Our customers are mainly Managing Directors, Commercial Directors or Marketing Directors of small to mid-market manufacturing or B2B technology companies that have realised that they do not have the in-house resources (time, experience, capacity) to improve their marketing enough to allow them to meet their business growth and profitability goals. 

[CGuzman2]

Los clientes compran los productos para mostrar a la gente que es un producto de calidad y confiable, estas muestra las hacen en vivo o tambien las muestran en video.

[Josfel]

Estoy de acuerdo, es por esa razon que los "FeedBacks" de los clientes son elementos vitales para el aumento de turnover de una empresa o/y la ganar una buena plaza en el mercado.🤝

[skaB00140128]

• Customers are buying products to gain rewards 

[IMercado]

Customers are hiring products to get rewards and use our servicese with sporting equipment.

[YAhmed65]

my customers use my services for time consuming specially when they are working and having busy lifestyle so having me sevice done heps them a lot 

[MukhtarMeer]

Make their brands more visible in a positive and lead qualifying way.

[VigneshK]

Our customers hire our solution to channelize their customer support system and improve their CSAT scores. 

[KWilliams8]

Our customers hire our solutions for future fit skills alignment and to build more robust talent bench pipelines as the war for top talent intensifies. 

[TMariam]

Once our customer made hand made craft with our paper rapping we are shocked after saw that kind of product 

[SJBerry1]

We sold software to real estate agents. Our best clients always always hired our product to help them automate their busy work. This means communication, paperwork, tasks etc... the worst clients were the ones that wanted to massively grow and didn't mind spending time and money to do so. The product just wasn't fit for them. It was fit for a solo business owner who wanted their weekends back.