Inbound Sales

KyleJepson
HubSpot Employee
HubSpot Employee

What jobs are your customers hiring your product to do?

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

 

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

151 Replies 151
VigneshK
Member

What jobs are your customers hiring your product to do?

Our customers hire our solution to channelize their customer support system and improve their CSAT scores. 

0 Upvotes
KWilliams8
Member

What jobs are your customers hiring your product to do?

Our customers hire our solutions for future fit skills alignment and to build more robust talent bench pipelines as the war for top talent intensifies. 

TMariam
Member

What jobs are your customers hiring your product to do?

Once our customer made hand made craft with our paper rapping we are shocked after saw that kind of product 

0 Upvotes
SJBerry1
Member

What jobs are your customers hiring your product to do?

We sold software to real estate agents. Our best clients always always hired our product to help them automate their busy work. This means communication, paperwork, tasks etc... the worst clients were the ones that wanted to massively grow and didn't mind spending time and money to do so. The product just wasn't fit for them. It was fit for a solo business owner who wanted their weekends back. 

Sales3
Member

What jobs are your customers hiring your product to do?

I am in the software industry solving problems with people management.

Once, a customer came asking to solve project tracking. We could offer something but not as many things as required. As you mentioned, sometimes if a product is meant to solve problem "A", it doesn´t mean that can solve problem "B" with the same efficiency. Then, I was clear and advised them to find another solution. In the future, they can come back because I am trying to help, instead of making the sale and getting an unhappy customer in the next months.

0 Upvotes
BRay3
Member

What jobs are your customers hiring your product to do?

Our members are hiring us to help them find exclusive information, connections and experiences.

MarcBissonnette
Contributor

What jobs are your customers hiring your product to do?

I work in Fire Life Safety (Fire alarm company) and our services are required by law, for a great many building owner/operators. 
Interestingly: There are those in this industry that thinks that makes it "an easy sale", without realizing there is a good amount of competition. 

For interests' sake, I made the following, as a result of this lesson, which helps me focus a little better on what a prospective customer is looking to solve {Keeping in mind, some people's "tertiary" will be another's "primary" and so on, but these are fairly common):

 

Fire Life Safety Inspection
Drivers to buy:

Primary:

  • Required by law
  • Required by insurance
  • Desire to protect life
  • Desire to protect property

Secondary:

  • To save time (us doing inspection vs owner/staff)
  • To have more qualified people looking at Fire Life Safety equipment regularly
  • To save money over long term by performing regular maintenance
  • To ensure fire code compliance by (commercial) tenants

Tertiary:

  • Our prices are better than current provider
  • Our prices are more expensive than current provider, but service is better
  • Price may be higher or lower, but we offer more in depth service & maintenance
0 Upvotes
bZnaidi
Member

What jobs are your customers hiring your product to do?

Our clients hire us to save time and money.

0 Upvotes
ABozhinovski
Contributor

What jobs are your customers hiring your product to do?

Yes. We have donors, and by constantly talking to them, we know what they want for their children. That is how we tailor conferences and webinars, and that is what attract parents, experts, and sponsor to come and decide to donate

0 Upvotes
VBeliak
Participant

What jobs are your customers hiring your product to do?

We systematize and optimize other businesses
Our clients hire our product, in order to use resources more productively, also to get out of the operating system, and that all processes are described and easily reproducible.

0 Upvotes
HVagh
Member

What jobs are your customers hiring your product to do?

 

Absolutely, we've had some mind-boggling moments of innovation from our incredible customers that left us in awe! One standout story involves our product originally designed for sleek home organization. Lo and behold, a creative user ingeniously transformed it into an unconventional yet genius cat playground – complete with climbing spots and cozy nap nooks.

 

Initially caught off guard, we couldn't help but be charmed by the feline wonderland they crafted. After seeing the adorable photos shared by this customer, our team decided to embrace the unexpected and even created a special "Purrfect Play" edition inspired by their imaginative use.

 

Remember, innovation knows no bounds, and sometimes the most surprising detours lead to the most delightful destinations. Share your own tales of unexpected product adventures – we're all ears! 🐾🏠

RedlistRob
Contributor

What jobs are your customers hiring your product to do?

People hire the Redlist platform to help turn tribal knowledge into common knowledge in their maintenance activities and provide tools and support to the new generation of maintenance professionals. 

0 Upvotes
SMiddlebrook
Member

What jobs are your customers hiring your product to do?

Our clients when with family and friends in a noisy situation like a restaraunt want to hear what is being said and be part of the conversation rather than get left out. This is the job they need done.

0 Upvotes
Karla
Participant

What jobs are your customers hiring your product to do?

customers hire us for the job of managing and condensing great volumes of lease data and providing alerts and easy access to questions. 

AMangena
Member

What jobs are your customers hiring your product to do?

Creating new softwares that are efficient, cost effective and blended with new innovations.

G-CALEB
Member

What jobs are your customers hiring your product to do?

My company produced and sells quicklime and cement , 

 quicklime it is directly sell  to the mining companies and these companies are buying our quicklime for reasons below:

the quality of our product which help them to controle the quantity needed during the  matallurgical process and also save up some money and time . and the most important reason is the geographical location of our factory which is strategicaally located near most of  for the mining companies in the region;

before we start producing in the region they could have waited for days to get the quicklime but with our factory they can get the product in 2h at least .

there was time, the mining companies were importing all of the quilcklime needed for their process from neighboring contries and they were facing a lot challengees from customs to the time of delivery .

 

 

 

0 Upvotes
PaulinaFranco
Member

What jobs are your customers hiring your product to do?

Making social media reports faster and easier so that

1. Non-tech-saavy team members may use it

2. They have more time to create strategies

0 Upvotes
Cels23
Member

What jobs are your customers hiring your product to do?

Creating new softwares that are efficient, cost effective and blended with new innovations.

0 Upvotes
AElkelany
Member

What jobs are your customers hiring your product to do?

our prouduct is the Man-hole Covers, and Our customer is the government, they are hiring our product so they can make people walk saftely in the streets.

0 Upvotes
ALovato
Member

What jobs are your customers hiring your product to do?

Empower them with funds to purchase a home.

0 Upvotes
PMoss
Participant | Platinum Partner
Participant | Platinum Partner

What jobs are your customers hiring your product to do?

Our customers are mainly Managing Directors, Commercial Directors or Marketing Directors of small to mid-market manufacturing or B2B technology companies that have realised that they do not have the in-house resources (time, experience, capacity) to improve their marketing enough to allow them to meet their business growth and profitability goals. 

0 Upvotes