Betreff: What jobs are your customers hiring your product to do?

[KyleJepson]

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

[BukunmiOdetayo]

My product basically gets the worries of time and expertise constraints off my customers' necks. 

[MRavoori]

B2B: Clients want our team to take some work off of their team so they can focus on strategic tasks and we move up the value chain by supporting and streamlining their workload and/or processes in the realm of anything, media, and tech-specific business operations. 

[SIbarra]

B2B & B2C Omnichannel solutions. At first we were selling a contact center software, but soon realize that it could be used by just about anyone. We also discovery that we could use our tech to influence customers to purchase using passive follow up sequences via chat channels. 

[MSbu]

As sales representative for Guinness Nigeria I market my goods to retailers to sell to consumers doing that they make profit for themselves. 

[rorysilva]

B2C: Our clients hire us to design and install a lighting/av/hvac/shade control system built around their lifestyle with white-glove service and support, and without having to invest the time to learn and stay up to date with the technology.

B2B: Our architect clients hire us to fulfill the above job for their clients knowing that we will handle everything and maintain an amazing relationship with their clients (aka not having their clients call them to complain about us).

B2B: Our home builder clients hire us to ensure that the B2C description above is fulfilled while also keeping up with their construction calendar and having our team communicate and work with their team in order to complete their project with the minimum amount of problems. 

[NancyConde]

In my case (I work for a B2B translation company), will be to make easier the communication between groups of the same international companies who speak different languages and relief the misunderstanding.

[EzinneOrji]

Investment satisfaction and guaranteed safety of their money.

[MOjeomere]

As a beauty consultant, customers hire my products for efficacy. The want to achieve the best skin possible. Sometimes you have customers use the products the wrong way or at the wrong time, which gives them a result the product was not meant to give. But through sales followup we're able to offer a solution or coach them on the right way to achieve the best possible result. 

[DILEY]

Our service bundles secure the functionality (including reaction time to intervene in case) in all our product lines. So in heating, colling, lightning, etc. From concept to operation: its all about risk management for our customers

[YCOMMUNITY]

I am a medical representative

The doctors think the job to be done

When our products ecover his patient and we also fullfill his requirements then the job to be done

[Shkar]

What is the customer's job to be done?
A Job to be Done is defined

Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation. The theory states that markets grow, evolve, and renew whenever customers have a Job to be Done, and then buy a product to complete it (get the Job Done).

[LTS]

It is very important to know this as it is essential to understand what exactly the customer seeks. Every customer is unique so are their needs. Finding the right product for the right customer is essential to satisfy their need thereby creating a long term relationship with them. So it works for both the sales person and also the customer.

[SOlodo]

Mon entreprise étant une dans la production de spiritueux de type alcool fort ( rhum, gin, liqueurs etc.) nos boissons sont donc destinées à être bu afin de répondre soit à un besoin d'étancher la soif du consommateur ou autre. Étant basé sur le marché africain, nous avons compris que certains de nos consommateurs étant de cultures animistes (vaudou ), utilisent plutôt nos boissons pour fzaire des rituels vaudou et donner des offrandes. 

[EAlmasri]

Helping ourselves to identify customers needs its very important for any opportunities or organization. 

[Huich3n]

Great@

[ashraf072]

customer used our product which we designed for single person.

but we find out that product is divided in two kids. 

our product was fabrics for single garments making..............

[berraji]

Great teacher Great advice 

[ashishlimaye]

Most customers buy our products for the job they intend to do - create good content to engage more customers. However some customers do end up creating a strong earned media which was not the original intention or jobs to be done for them.

[hereisthepath]

To grow thier bussines.

[MTalenfeld]

We are launching a new product, personalized video, which is intended to be used during the buyer journey as a tool to engage more people. And this lesson got me thinking.

Context: Personalized videos are different from regular videos in the same way personalized direct mailers are different from static direct mailers (one version sent to everyone). So, we are creating video templates that can contain personalized elements and be inserted into the video template on the fly, rendered, and sent to people almost immediately after they fill out a web form. 

As I was learning about Jobs Theory and the job a product was doing, it occurred to me that there are many great use cases for a personalized video, far more than we were considering. For instance, many people having a problem with a product or service are forced to fill out a job ticket, explaining that problem. And then they are forced to wait for customer service to get back to them. In this case, the company could send them to a page with a video from the head of customer service that says something like "Hi [Name], that you for contacting us with you [fill in the blank] issue. We are closed right now, but if you look below the video, you will see two buttons, one that you can click to set up an appointment with a [fill in the blank] service specialist to solve your problem. Or you can click the second link that will take you directly to the page on the website that deals with your issue. [Name], thanks for contacting us. Your business is really appreciated."

Great lesson @KyleJepson. Thanks for inspiring me to think.

[SHassan2]

I love this course