Jul 11, 20217:31 PM - edited Aug 12, 202110:22 AM
HubSpot Employee
How many stages are in your sales process?
Sales processes vary a lot from industry to industry and even team to team. Do you have a long sales cycle with lots of steps, or is your sales process simple and transactional? Maybe it's somewhere in between. Share the number of steps in your process below. (No need to share any company secrets--just the number will do!)
The number of stages in a sales process typically depends on the complexity of the product or service and the target market. However, most standard B2B sales processes have between 5 to 7 stages. According to HubSpot, a common 7-stage sales process includes:
Prospecting
Connect and Qualify Leads
Research the Company
Present the Product or Service
Handle Objections
Close the Deal
Follow Up and Nurture
Source: HubSpot Academy – How to Create a Sales Process: Steps & Definition
If your sales process is more transactional (like e-commerce or retail), it could be as short as 2–3 steps (e.g., awareness → consideration → purchase).
If you're in a high-value or enterprise environment, the process could involve 10 or more steps, including multiple approval layers, stakeholder engagement, and contract negotiations.
In most of the systems I work with today, there is an open loop between customer feedback and sales. I often try to fill this space and seek improvements in this space but find that if systems aren't 100% adapted then improvement is difficult. To have a system adapted, the need for the system, and the improvement gleaned from the system will have to be clearly communicated.
As a B2B Service Provider, we need to: - Lead Gen. - Pre-qualify using data tools. - Create awareness via touch point one (social proof, personalization, curiosity) - Motive via touch point two (reassurance, trust, low pressure engagement) - Action via touch point three (loss aversion, reaction, likeability) - Presentation (increase in further value + PMF for ICP) - Proposal - Close - Post-purchase sucess (education, value placement, effort to avoid post-purchase regret)
A b2b sales guy will need to Identify the requirement (thru' cold calling, lead gen) Contact the buyer Motivate Or Inspire the buyer why he has to consider your product Prepare a Proposal Demonstrate / Present your Product, get the customer agree to accept a proposal quote Send a Quote Negotiate rates and business terms and finalise the quote Develop the Prototype Design to suit customer requirement and present the sample Get the Contract signed Go for Production Be part of QC Deliver the Product in the committed time frame with the committed product specs Close the Process and focus on Post Sales Customer Feedback Follow up on the Feedback And the customer is yours forever - for a long period!
In case of Individual Buyer's Journey
Identify - the need Awareness - search online and check with friends and community Consider - check the competitor products and consider what suits you better Decide - decision to purchase a particular brand product Purchase Track Experience the Product/ Brand If you liked become a loyal customer