Jul 11, 20219:03 PM - edited Aug 12, 202110:46 AM
HubSpot Employee
How do you prep for presentations?
After you've found a lead, connected with them, and uncovered their needs, it's time for the big performance: Your sales presentation. How do you get yourself ready? Share your technique in the comments below!
I prepare for presentations by trying to find something that they are directly involved in. I do this before the presentation. I will then incorporate the specific case, project, or initiative they are involved with into the presentation. This helps them with two things: 1) visualize themselves using our solution, and 2) visualizing them solving their problem, addressing their challenge, and/or achieving their goal with our solution.
It is important to make a unique personalize presentation. Rather than explaining about my company profile I should focus on the clients goals and challeneges that he is facing in order to achieve those goals and provide step by step ideal solutions to them. Consider the customers timeline rather than mine. It is really important to know that client and me on the same page, for that we can use 1 to 10 closing technique and clear all the gaps while addressing further if there is additional doubts.
As per my resume service, I'll track or gather information about my prospect's professional history through LinkedIn, via posts, activities, and profiles. Also, will communicate with him or her to know their experience of whether they have hired a resume writer before and if so, how was their experience. Based on their challenges and needs, I'll provide something unique, like providing consultation online to receive an interview call.
Know the challenges first, their current problems and do not unnecessarily vomit all the things you do or all features. Make that according to the problem they are facing, make them understand you are the perfect fit for the solution. Know the timeline and key decision makers and move accordingly.
Confirm the buyer's needs/goals they want to achieve. Then I prepare the presentation to show how the product/service can uniquely answer the buyer's needs or goals. I prepare for questions or concerns, expected or not, and position myself as presenting a learning experience. The buyer should be coming out of the presentation better informed and confident otherwise the presentation could/be a failure.
Each presentation has to be specific to needs of the client. presentation has to be targeted, meaningful and purposeful.know as much as you can about the client and is needs.
Instead of trying to explain your company, your product features, and the deal you have to offer to the buyer, be more careful building your presentation. Don't be predictable and boring. Study all that you have gathered about your prospector's needs and wants to achieve their goals by facing the challenges they are encountering. Represent yourself as a unique solution to solve the prospector's specific needs. Adjust your sale to your buyer's timeline, not yours. Determine when is the right time for them to purchase your service. Focus on when they want to achieve their goals and fit in to help them do it. Get them committed. Advise them through the decision process. Be ready to answer their questions, pros and cons, budgeting, flexibility, options, and suggestions. Also, don't be broad. Focus on showing the buyer what fits their needs and the features they will use the most. If the buyer seems a little reluctant to close the deal, use the 1-10 closing technique which will help the prospector to talk through his pros and cons of signing the with you. If needed, go back to the explore phase to understand what you missed and the prospector's concerns to close the deal. When they are finally ready, ask how and when they will close the deal, so you can start providing your service. Always make your prospectors comfortable working with him to decide whether or not it'll be a good fit for both of you to work together and if you came this far, you know you both will be able to.
Man this is really hard but do not forget to tailor the presentation to said client you make sure its tailored super specific to said client for me the goal is specific information during prep All your bases are covered and go over objections that may or may not come up during the presentation BEFORE hand like 3days to a week before if need be. pay attention to all the details during preparation thats how I prep.
I go through a thorough examination of all the information obtained about the lead both from the initial conversation of external sources. The presentation will be tailored to examine the spicific challenges first with the rest of the product offering as additional information should they so require.
After you've found a lead, connected with them, and uncovered their needs, it's time for the big performance: Your sales presentation. How do you get yourself ready? Share your technique in the comments below!
Prepare a presentation that suits the particular lead. I will ensure I am not selling but rather focused on helping them to buy. This means I will be more interested in taking them through the product features that suit them and help resolve their challenges
Prepare a presentation tailored to the buyer/lead, ensuring I am not selling but rather focused on helping them buy. This means I will be more interested at this stage in taking them through the product features that best suit and help resolve their current challenges.
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