Jul 11, 20219:03 PM - edited Aug 12, 202110:46 AM
HubSpot Employee
After you've found a lead, connected with them, and uncovered their needs, it's time for the big performance: Your sales presentation. How do you get yourself ready? Share your technique in the comments below!
Provide their goals and challenges and how the service/product will acheive the goals. Present them with all the information about budget, decision making process, and the timeline.
Provide their goals and challenges and how the service/product will acheive the goals. Present them with all the information about budget, decision making process, and the timeline.
The most time I spend is on researching the prospect ahead of time and reviewing our previous interactions. I confirm their role, department, and any other information I can gather about their leadership hierarchy and decision-making process.
Since my product is content-heavy, I also review relative content for their specific situation
In presenting, I'll be more focused on the prospect needs, the challenges they're facing and the solution that answers it. I'll be outlining how to help them achieve their goals with the approach they have opted for in our previous conversation. I'll let them know I have their best interest at heart, and I'm willing to work with them to achieve their goals.
Preparing for presentation time is quite entertaining, & I believe that carrying this mindset through each personalized delivery is the most effective way to deliver the information, thoroughly, & endearingly :).
For me, the most important thing is to recap all the information that we have been gathering since we first speak with the lead and focus the presentation on the things that has been more valued by the lead.