How do you identify active buyers?

[KyleJepson]

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

[jm_gerardo]

Here are my top 2 ways to find interested and active buyers:

• LinkedIn posts - I got tons of learning curves from reading experiences in the Sales industry
• Thought leaders - Following a diverse pool from different industries makes social selling a breeze through connection

[RLanghnoja]

Identifying active buyers is about spotting those who are actively searching for solutions. This can be done by tracking website engagement, monitoring social media activity, using intent data, or leveraging tools like CRM systems to identify buying signals. My favorite method is through engagement tracking—if someone is actively visiting product pages or downloading resources, it's a clear sign they're interested.

[Gpsalion]

a lot of ways to find active buyers. like many social media for b2b using linkedin and for b2c use facebook, instagram ,  and youtube etc. and cold mail or cold call.

[Mehdii]

If they use competitor and for me it's the best way to identify active buyers.

[MYassine96]

Recency, Frequency, and Monetary (RFM) analysis - Track how recently someone purchased, how often they buy, and how much they spend

Engagement tracking - Monitor website visits, product page views, wishlist additions, email opens, and response to marketing campaigns

Search behavior - Look for specific product searches, repeat searches, and detailed product research

Cart activity - Track abandoned carts, items added/removed, and return visits to complete purchases

Conversion signals - Note progress through sales funnel stages, request for information, and demo/trial sign-ups

Social proof engagement - Monitor reviews read, questions asked about products, and interaction with testimonials

Content consumption - Track downloads of buying guides, comparison charts, and pricing information

[飞孙]

To identity active buyers, company should monitor official website ，a live chat, someone who filled out a form from your website, someone who call out your company and someone richout to your Linkin or Twitter.

[panmilehertz]

To identify active buyers, salespeople can monitor online behavior such as website visits, email engagement, and social media interactions that indicate interest. Tools like CRM systems and buyer intent platforms help track engagement patterns and identify prospects actively searching for solutions. Buying signals, such as demo requests or trial sign-ups, are strong indicators of readiness to purchase. Referrals from satisfied customers and participation in webinars or industry events also highlight motivated buyers. Combining these strategies with personalized outreach ensures effective connection with prospects ready to make a purchase.

[KShermock]

Active buyers are actively looking for a solution to your problem. They may have engaged with your ads, or signed up for a free trial. They could also be engaging with competitors, and may be blogging about their problems online.

[DBlanks]

Social media and bings from the website while having Hubspot are great ways to see who stopped by, who downloaded white pages, and who booked a demo. Those are my favorite ways to find leads/ opertunities but more often than not I will be finding my own leads.

[Gnana]

Identifying active buyer's have several ways, I use some like website visits and email. And also from direct contact and social media interaction.

[RN6]

We can identify active buyers through our website viewers and how long they're being on our site.

It shows whether they are genuinely interested or not 

[DLloyd74]

I like using social media and CRM tools to find active buyers. Social platforms like Facebook and LinkedIn reveal who's interested, while CRM data helps track their engagement, making it easier to identify those ready to purchase.

[DavidKNYC]

I look for people that are posting about problems they have. I look for mentions of specific software, features, vendors, or consulting companies that have failed them and why.  These people may be in-market and ready to buy or switch to you. If there are multiple people posting similar messages, there is a good probability that their problem is an opportunity to focus on for you or your company. 

[manashi]

you need to add social media fits

[ROrtizIII]

They need to find social media posts where they talk about their problems or needs and offer insight, brainstorm, and find solutions for their needs.

[TMakarchuk]

Active buyers are potential customers who are already on the buyer's journey. They are looking for a new solution, active on social media, on webinars, in demos. They are curious, asking questions.

[MAbid5]

Encourage referrals from existing customers. Those referred by satisfied customers are often more likely to be active buyers.

[EVEKEB]

How do i identify active buyers

i have learn that to identify active buyers i hav to lavarage on their data and demograph

and also be able to be consistent in all 

[Micky2]

One of the ways I identify active buyers is through social engagement and customer research analytics. These methods helps to connect faster with active buyers thereby helping to eliminate wastage of time and resources on passive buyers who sometimes may never buy from you

Social engagement is very important as in most cases only those who are genuinely interested to buying from you are fully engaged with you

[AAckerman4]

I think active buyers are the best. It's easier to connect with them than passive buyers. However, passive buyers are good to have as they are future customers but just looking at the time being.