How do you identify active buyers?

[KyleJepson]

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

[asadun]

Being active on social medias, selling platforms

[melgcandanosat]

To identify active buyers, track engagement with your content, analyze behavioral and CRM data, use lead scoring, monitor social media signals, and gather insights from your sales team.

[CorrinaPC]

Anything digital - social media platforms are a big place to find them. There is a group for practically everything on Facebook and if you're in the proper group for what you're trying to sell and market, then you can find the ones who are reaching out in posts looking for your services or product. 

[TKarimanzira]

My favorite way to identify active buyers is through social media and the blogs they have subscribed too. Thought leaders they follow influence their own choices and hence by engaging with them through the thought leader, I gain a considerable understanding of my potential prospects. The use of business acquaintances and other close associates is another way to identify potential prospects and active buyers.

[TanNguyen99]

Being active on social medias, selling platforms

[AAsonibare]

Active listening on social media. Prospects are always talking. They might be on my competitor's page or on an only tangentially related page. For example, when I worked at a company that sold nutrition supplements, other health and wellness spaces (like gym spaces) were great places to find prospects. 

[GDowling]

Uncover context of what they want to do and what they need help with

[PantZgr]

Usually search on social media (Linkeding most), trying to find common connections and also through exhibitions that we may have already spoke (CRM) (Hospitality Sector).

[SWelch4]

I also believe that right along with using social media and all those platforms if you do genuine great work word of mouth goes a long way

[DAyala15]

I totally agree, once you have a worked your way through the sector or industry, word of mouth is your most powerful tool. So, build your business' reputation. 

[HVashisht]

By monitoring engagement signals such as repeated website visits, content downloads, and interactions with sales emails. Track social media activity, demo requests, and participation in webinars or events

[TitilayoOsiyemi]

yes using the social media  to get the active buyers is crucial

[FChidimma]

Connecting on social media and being active is the way to connect with active buyers

[AGenc9]

There are multiple methods to use, CRM or social media accounts are useful to build a relationship with the buyers

[VOmondi]

Connecting with people on social media platform

[YZekeri]

Through linked in

[bndaugherty]

I like to find companies on LinkedIn that I believe fit my ICP and then connect with the people that fit my buying personas. 

[BSlopien]

By using CRM (following up with prospects), linking in with tour operators, approaching prospects who expressed some interest in our products (website views, missed calls) but haven't followed through. 

[zaidalikhan11]

For me the easiest methods of identifying active buyers would be to check the crm system of the company and see the potential costumers, also to gain more prospects I'd constantly search the social media channels with appropriate hashtags and pages where I believe the buyers would be actively seeking help and build crm data through these

[STwork]

Website inquiries to social media forums where the buyer is inquiring about project specifics that could use our products or services. 

[JGalindoYallico]

I love using social media listening and engagement as my go-to method for identifying active buyers. Platforms like LinkedIn and Twitter are gold mines for this. By monitoring relevant hashtags, industry discussions, and joining groups, you can spot individuals and companies who are actively talking about the problems your product solves. Plus, engaging in these conversations helps build rapport and positions you as a helpful resource even before the sales process begins. It's a proactive and personal way to connect with potential buyers! What about you? How do you like to find active buyers?