Jul 11, 20218:49 PM - edited Aug 12, 202110:41 AM
HubSpot Employee
How do you identify active buyers?
The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!
To identify active buyers, track engagement with your content, analyze behavioral and CRM data, use lead scoring, monitor social media signals, and gather insights from your sales team.
Anything digital - social media platforms are a big place to find them. There is a group for practically everything on Facebook and if you're in the proper group for what you're trying to sell and market, then you can find the ones who are reaching out in posts looking for your services or product.
My favorite way to identify active buyers is through social media and the blogs they have subscribed too. Thought leaders they follow influence their own choices and hence by engaging with them through the thought leader, I gain a considerable understanding of my potential prospects. The use of business acquaintances and other close associates is another way to identify potential prospects and active buyers.
Active listening on social media. Prospects are always talking. They might be on my competitor's page or on an only tangentially related page. For example, when I worked at a company that sold nutrition supplements, other health and wellness spaces (like gym spaces) were great places to find prospects.
Usually search on social media (Linkeding most), trying to find common connections and also through exhibitions that we may have already spoke (CRM) (Hospitality Sector).
I totally agree, once you have a worked your way through the sector or industry, word of mouthis your most powerful tool. So, build your business' reputation.
By monitoring engagement signals such as repeated website visits, content downloads, and interactions with sales emails. Track social media activity, demo requests, and participation in webinars or events
By using CRM (following up with prospects), linking in with tour operators, approaching prospects who expressed some interest in our products (website views, missed calls) but haven't followed through.
Jun 20, 20246:09 AM - edited Jun 20, 20246:10 AM
Participant
How do you identify active buyers?
For me the easiest methods of identifying active buyers would be to check the crm system of the company and see the potential costumers, also to gain more prospects I'd constantly search the social media channels with appropriate hashtags and pages where I believe the buyers would be actively seeking help and build crm data through these
I love using social media listening and engagement as my go-to method for identifying active buyers. Platforms like LinkedIn and Twitter are gold mines for this. By monitoring relevant hashtags, industry discussions, and joining groups, you can spot individuals and companies who are actively talking about the problems your product solves. Plus, engaging in these conversations helps build rapport and positions you as a helpful resource even before the sales process begins. It's a proactive and personal way to connect with potential buyers! What about you? How do you like to find active buyers?
In a world in which we are innundated with information & choice, it is important that as an SDR you are prioritising leads - & that means watching out for those Active Buyers.
But those active buyers are not going to show up at your doorstep asking for you to sell them your product. They may not even know about your product.
Instead, lets leverage what we already know about the ICP & Target Persona. Who is in the discovery phase of their journey and has been visiting your website? Well, if they are signing up for more information from your website then lets go & reach out to them immediately. They are the priority here.
We see they have a need to be solved or a goal to be achieved, so with some research lets find out what they do & how we can help them. Don't worry if this may not be the Key Decision Maker, or if they are in a lower position than your target person, as you may have just found your champion.
But, lets say the company website just isn't getting that traffic. There isn't enough information being derived & you are finding yourself in a dry spell.
Time to get crafty. Let's dive deep into some high value prospects - customers that fit perfectly into our ICP. Let's look for prospects through links, blogs, posts about pain points that our previous customers have faced. Are they engaging, interacting, or following certain pages that signal they may need guidance on resolving an issue they are facing?
First : What social medias are they using? Let's prioritize building the personal brand on those platforms .
Second : Start building credibility by posting insightful and helpful content that is relevant to our ICP. Interact with posts they have interacted with to gain exposure, & ensure to consistently show an understanding of the topic through comments & following the thought leaders in the industry
Third : After identifying the correct channels & mirroring their needs - lets do some outreach
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