Inbound Sales

KyleJepson
HubSpot Employee
HubSpot Employee

How do you identify active buyers?

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

 

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

691 Réponses
Djames1
Membre

How do you identify active buyers?

Idenify active buyers by social listening. Engaging in multiple forms of social media, insta, forums etc.. Another way is promptly connecting with people who reach out to my company as they have shown interest in the product of yours or similar. These are all cues to be aware.

0 Votes
RBatten5
Participant

How do you identify active buyers?

In the identify phase we want to identity the active buyers through enaging in social listening through social media, insta, forums etc or when a compamy or buyer has shown interest through readin, downloading a blog, visiting webpage etc. All of this needs to be logged into the CRM before reaching out 

0 Votes
CAvila32
Membre

How do you identify active buyers?

To identify active buyers, pay close attention to their online behavior (website visits, content interaction, searches), their direct interactions with you (questions, demo requests, contact with your sales team), their lead score (if you use a scoring system), your CRM data, and the technological tools that help you analyze this information. In short, look for people who have a clear need, are actively researching, engage with you, and have some urgency to buy.

0 Votes
Stanel
Participant

How do you identify active buyers?

We can identify active buyers by tracking the CRM system as well as via social listening!

0 Votes
SSammy
Participant

How do you identify active buyers?

I look for intent signals! My go-to methods:

🔹 Inbound Engagement – Website visits, downloads, or trial sign-ups.
🔹 Social Listening – Monitoring LinkedIn, forums, and industry discussions.
🔹 Sales Tools & CRM – Using LinkedIn Sales Navigator, Apollo, and intent data.
🔹 Referrals & Networking – Leveraging existing customers and connections.
🔹 Events & Webinars – Engaging with attendees actively searching for solutions.

WGoettems
Membre

How do you identify active buyers?

Active buyers can be identified by their clear awareness of a problem or need, and their active engagement in seeking solutions. They often conduct research, show interest through interactions such as inquiries or website visits, and demonstrate intent to make a purchase in the near future.

0 Votes
jHapponen
Membre

How do you identify active buyers?

In today's world, sellers have many ways to find active buyers. I prefer engaging in conversations to understand customer needs before starting the sales process. This builds trust and ensures tailored solutions. Other effective methods include using data analytics to track website visits and downloads, as well as leveraging social media and networking.

0 Votes
Karthikas
Membre

How do you identify active buyers?

We can identify the active buyers by analysing their digital footprints, such as their interaction on social media, their engagement.

0 Votes
AkshRuia
Membre

How do you identify active buyers?

One of the best ways to identify active buyers is by analyzing intent signals—such as search behavior, engagement with ads, and interactions on social media. Tools like Google Analytics, LinkedIn Sales Navigator, and CRM data can help pinpoint prospects actively looking for a solution.

0 Votes
AGutierrez81
Membre

How do you identify active buyers?

I feel like you can find active buyers, by tracking footprint, crm, those that are looking in the market are somewhat knowledgeable

0 Votes
LCulnane
Membre

How do you identify active buyers?

One of my favorite ways to identify active buyers is through engagement data. By analyzing who interacts with our content—whether it’s downloading resources, visiting key pages on our website, or engaging on social media—we can pinpoint who’s actively searching for solutions. Pairing this with tools like CRMs or intent data platforms helps us focus on prospects who are not only interested but ready to move forward.

0 Votes
ASharma55
Membre

How do you identify active buyers?

Great approach! 🔥 Tracking engagement across touchpoints and combining it with CRM and intent data ensures a focused, timely outreach. Which signals have been the strongest for you? 🚀

Brandmasis
Membre

How do you identify active buyers?

1. Identifying your ideal customer, then you get more specific defining buyer personas.

2. You set up systems like triggers in your website or dedicate time to posting and engaging on social media to attract interested leads.

3. You add context to the leads, about their interests and demographics, and things like the way he found you or how he has interacted before with your company.

 

0 Votes
JCGutierrez
Membre

How do you identify active buyers?

How do you identify Active Buyers?

 

This is a great one. From the course, it all stems from identifying your ideal prospect, know your buyer person. 

 

Trigger events will lead you to more qualified prospects. Knowing your industry, interviwing your current customers, and identifying those trigger events will position you in the best possible place to be the first interaction an active buyer has when the event is triggered.

0 Votes
DSC-KHallPhD
Participant

How do you identify active buyers?

Ideal way to idenify active buyers is social listening. Looking for keywords; actively engaged in forums and groups. Another way is promptly connecting with people who reach out to my company (leave a message via my website, or if I am remarketing, people who consume content on my website/landing pages)

0 Votes
LPaulen
Membre

How do you identify active buyers?

As far as I know active buyers are those who are active within e.g. social media. Prospecting or active responding to any new feed makes a buyer more relevant for any product. 

0 Votes
DNikiforova24
Membre

How do you identify active buyers?

I’ve learned that identifying active buyers is less about guessing and more about leveraging data, personalization, and tools to recognize signs of readiness. This helps marketers and sales teams prioritize their efforts effectivel

0 Votes
RAttia
Participant

How do you identify active buyers?

To identify active buyers, you can track these metrics:

 

Content engagement: such as opening emails or watching videos.

 

Website visits: especially pages related to products or prices.

 

Demo or inquiry use: such as asking questions or trying out the product.

 

Responding to special offers: such as accepting discounts or offers.

 

Communicating with sales: via calls or email.

Using a CRM system: to accurately track customer engagement.

0 Votes
AKlamm
Membre

How do you identify active buyers?

To identify active buyers in a sales context, track online behaviors like frequent website visits, engagement with marketing materials, and social media interactions. Use lead scoring, CRM data, and direct engagement techniques like surveys to gauge buying intent, and leverage existing customer relationships for referrals.

DRAVID
Participant

How do you identify active buyers?

Active buyers are people who are ready to buy the goods immediately. we can ide them by observing and monitoring our company website. where they show their interest by going through the product reviews , they may arise questions and actively responds to our answers.

0 Votes