How do you identify active buyers?

[KyleJepson]

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

[DLloyd74]

I like using social media and CRM tools to find active buyers. Social platforms like Facebook and LinkedIn reveal who's interested, while CRM data helps track their engagement, making it easier to identify those ready to purchase.

[DavidKNYC]

I look for people that are posting about problems they have. I look for mentions of specific software, features, vendors, or consulting companies that have failed them and why.  These people may be in-market and ready to buy or switch to you. If there are multiple people posting similar messages, there is a good probability that their problem is an opportunity to focus on for you or your company. 

[manashi]

you need to add social media fits

[ROrtizIII]

They need to find social media posts where they talk about their problems or needs and offer insight, brainstorm, and find solutions for their needs.

[TMakarchuk]

Active buyers are potential customers who are already on the buyer's journey. They are looking for a new solution, active on social media, on webinars, in demos. They are curious, asking questions.

[MAbid5]

Encourage referrals from existing customers. Those referred by satisfied customers are often more likely to be active buyers.

[EVEKEB]

How do i identify active buyers

i have learn that to identify active buyers i hav to lavarage on their data and demograph

and also be able to be consistent in all 

[Micky2]

One of the ways I identify active buyers is through social engagement and customer research analytics. These methods helps to connect faster with active buyers thereby helping to eliminate wastage of time and resources on passive buyers who sometimes may never buy from you

Social engagement is very important as in most cases only those who are genuinely interested to buying from you are fully engaged with you

[AAckerman4]

I think active buyers are the best. It's easier to connect with them than passive buyers. However, passive buyers are good to have as they are future customers but just looking at the time being. 

[Maryvilla]

One of my favorite ways to identify active buyers is by analyzing customer behavior( CRM info) and engagement. Tracking website visits, product interest, and inquiry patterns helps pinpoint prospects who are genuinely interested. Additionally, direct outreach—such as personalized follow-ups or calls—can uncover customer needs and guide them toward the best solution. Being proactive and using the right tools to identify potential buyers makes a huge difference in closing deals

[Djames1]

Idenify active buyers by social listening. Engaging in multiple forms of social media, insta, forums etc.. Another way is promptly connecting with people who reach out to my company as they have shown interest in the product of yours or similar. These are all cues to be aware.

[RBatten5]

In the identify phase we want to identity the active buyers through enaging in social listening through social media, insta, forums etc or when a compamy or buyer has shown interest through readin, downloading a blog, visiting webpage etc. All of this needs to be logged into the CRM before reaching out 

[CAvila32]

To identify active buyers, pay close attention to their online behavior (website visits, content interaction, searches), their direct interactions with you (questions, demo requests, contact with your sales team), their lead score (if you use a scoring system), your CRM data, and the technological tools that help you analyze this information. In short, look for people who have a clear need, are actively researching, engage with you, and have some urgency to buy.

[Stanel]

We can identify active buyers by tracking the CRM system as well as via social listening!

[SSammy]

I look for intent signals! My go-to methods:

🔹 Inbound Engagement – Website visits, downloads, or trial sign-ups.
🔹 Social Listening – Monitoring LinkedIn, forums, and industry discussions.
🔹 Sales Tools & CRM – Using LinkedIn Sales Navigator, Apollo, and intent data.
🔹 Referrals & Networking – Leveraging existing customers and connections.
🔹 Events & Webinars – Engaging with attendees actively searching for solutions.

[WGoettems]

Active buyers can be identified by their clear awareness of a problem or need, and their active engagement in seeking solutions. They often conduct research, show interest through interactions such as inquiries or website visits, and demonstrate intent to make a purchase in the near future.

[jHapponen]

In today's world, sellers have many ways to find active buyers. I prefer engaging in conversations to understand customer needs before starting the sales process. This builds trust and ensures tailored solutions. Other effective methods include using data analytics to track website visits and downloads, as well as leveraging social media and networking.

[Karthikas]

We can identify the active buyers by analysing their digital footprints, such as their interaction on social media, their engagement.

[AkshRuia]

One of the best ways to identify active buyers is by analyzing intent signals—such as search behavior, engagement with ads, and interactions on social media. Tools like Google Analytics, LinkedIn Sales Navigator, and CRM data can help pinpoint prospects actively looking for a solution.

[AGutierrez81]

I feel like you can find active buyers, by tracking footprint, crm, those that are looking in the market are somewhat knowledgeable

[LCulnane]

One of my favorite ways to identify active buyers is through engagement data. By analyzing who interacts with our content—whether it’s downloading resources, visiting key pages on our website, or engaging on social media—we can pinpoint who’s actively searching for solutions. Pairing this with tools like CRMs or intent data platforms helps us focus on prospects who are not only interested but ready to move forward.