Inbound Sales

KyleJepson
HubSpot Employee
HubSpot Employee

How do you identify active buyers?

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

 

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

688 Replies 688
CAvila32
Member

How do you identify active buyers?

To identify active buyers, pay close attention to their online behavior (website visits, content interaction, searches), their direct interactions with you (questions, demo requests, contact with your sales team), their lead score (if you use a scoring system), your CRM data, and the technological tools that help you analyze this information. In short, look for people who have a clear need, are actively researching, engage with you, and have some urgency to buy.

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SSammy
Participant

How do you identify active buyers?

I look for intent signals! My go-to methods:

🔹 Inbound Engagement – Website visits, downloads, or trial sign-ups.
🔹 Social Listening – Monitoring LinkedIn, forums, and industry discussions.
🔹 Sales Tools & CRM – Using LinkedIn Sales Navigator, Apollo, and intent data.
🔹 Referrals & Networking – Leveraging existing customers and connections.
🔹 Events & Webinars – Engaging with attendees actively searching for solutions.

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WGoettems
Member

How do you identify active buyers?

Active buyers can be identified by their clear awareness of a problem or need, and their active engagement in seeking solutions. They often conduct research, show interest through interactions such as inquiries or website visits, and demonstrate intent to make a purchase in the near future.

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jHapponen
Member

How do you identify active buyers?

In today's world, sellers have many ways to find active buyers. I prefer engaging in conversations to understand customer needs before starting the sales process. This builds trust and ensures tailored solutions. Other effective methods include using data analytics to track website visits and downloads, as well as leveraging social media and networking.

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Karthikas
Member

How do you identify active buyers?

We can identify the active buyers by analysing their digital footprints, such as their interaction on social media, their engagement.

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AkshRuia
Member

How do you identify active buyers?

One of the best ways to identify active buyers is by analyzing intent signals—such as search behavior, engagement with ads, and interactions on social media. Tools like Google Analytics, LinkedIn Sales Navigator, and CRM data can help pinpoint prospects actively looking for a solution.

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AGutierrez81
Member

How do you identify active buyers?

I feel like you can find active buyers, by tracking footprint, crm, those that are looking in the market are somewhat knowledgeable

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LCulnane
Member

How do you identify active buyers?

One of my favorite ways to identify active buyers is through engagement data. By analyzing who interacts with our content—whether it’s downloading resources, visiting key pages on our website, or engaging on social media—we can pinpoint who’s actively searching for solutions. Pairing this with tools like CRMs or intent data platforms helps us focus on prospects who are not only interested but ready to move forward.

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ASharma55
Member

How do you identify active buyers?

Great approach! 🔥 Tracking engagement across touchpoints and combining it with CRM and intent data ensures a focused, timely outreach. Which signals have been the strongest for you? 🚀

Brandmasis
Member

How do you identify active buyers?

1. Identifying your ideal customer, then you get more specific defining buyer personas.

2. You set up systems like triggers in your website or dedicate time to posting and engaging on social media to attract interested leads.

3. You add context to the leads, about their interests and demographics, and things like the way he found you or how he has interacted before with your company.

 

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JCGutierrez
Member

How do you identify active buyers?

How do you identify Active Buyers?

 

This is a great one. From the course, it all stems from identifying your ideal prospect, know your buyer person. 

 

Trigger events will lead you to more qualified prospects. Knowing your industry, interviwing your current customers, and identifying those trigger events will position you in the best possible place to be the first interaction an active buyer has when the event is triggered.

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DSC-KHallPhD
Participant

How do you identify active buyers?

Ideal way to idenify active buyers is social listening. Looking for keywords; actively engaged in forums and groups. Another way is promptly connecting with people who reach out to my company (leave a message via my website, or if I am remarketing, people who consume content on my website/landing pages)

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LPaulen
Member

How do you identify active buyers?

As far as I know active buyers are those who are active within e.g. social media. Prospecting or active responding to any new feed makes a buyer more relevant for any product. 

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DNikiforova24
Member

How do you identify active buyers?

I’ve learned that identifying active buyers is less about guessing and more about leveraging data, personalization, and tools to recognize signs of readiness. This helps marketers and sales teams prioritize their efforts effectivel

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RAttia
Participant

How do you identify active buyers?

To identify active buyers, you can track these metrics:

 

Content engagement: such as opening emails or watching videos.

 

Website visits: especially pages related to products or prices.

 

Demo or inquiry use: such as asking questions or trying out the product.

 

Responding to special offers: such as accepting discounts or offers.

 

Communicating with sales: via calls or email.

Using a CRM system: to accurately track customer engagement.

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AKlamm
Member

How do you identify active buyers?

To identify active buyers in a sales context, track online behaviors like frequent website visits, engagement with marketing materials, and social media interactions. Use lead scoring, CRM data, and direct engagement techniques like surveys to gauge buying intent, and leverage existing customer relationships for referrals.

DRAVID
Participant

How do you identify active buyers?

Active buyers are people who are ready to buy the goods immediately. we can ide them by observing and monitoring our company website. where they show their interest by going through the product reviews , they may arise questions and actively responds to our answers.

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Alejandro_S
Member

How do you identify active buyers?

Active buyers are identified by using all the available tools to gather the highest amount of information which makes possible to categorise a persona as an active buyer.

 

Whether it's by using social media, website visits, blog comments, reachout via phone or chat. It's like executing a "checklist" with different criteria or signs that might indicate a persona is an active buyer looking for a product or solution I can offer and when that persona checks all or most the boxes it becomes an active buyer or potential customer. 

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Ali52
Participant

How do you identify active buyers?

In my experience as a tradesman, the most effective strategy to identify active buyers is by asking our clients to be on the look out for any others who face similar problems, to help their friends identify your comapany. After a job is wrapped up and when installation is proper and smooth; actively seek to encourage clients to help you market. A social media post of the work with the company can really help identify active buyers, especially if the work went smoothly from sale to labour and clean up. 

 This is similar to word of mouth in identifying active buyers. 

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Lynnrie
Participant

How do you identify active buyers?

As for me, I am an account manager for a destination management company, and I am also the deputy of B2B. For a beginner, here's how I identify active buyers:

Search for and gather more information about my prospects

  Understand their products. For example, are they selling multi-day tours to foreign countries? Are they planning to create tailor-made routes for travelers or collaborate with local travel agencies?

Chat with them or invite them to hold a meeting

Through meetings, I can clearly understand their needs and challenges.

Keep in touch with them and follow up regularly.

 

Still, I must learn more about communicating with prospects more effectively and efficiently. Hope you can give me more guidance and advice. Thanks