Jul 11, 20218:49 PM - edited Aug 12, 202110:41 AM
HubSpot Employee
How do you identify active buyers?
The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!
I personally utilize SM heavily for my business. I stalk competitors' pages, comment section, tagged images and I will interact with the lead immediately. I also like to check out hashtags and see who interacts the most with the tags!
Identifying active buyers is pretty different for my company. Because we help organizations find, apply, and win grant awards from the government an active buyer as defined here is usually not a good prospect. It is more effective for us to seek out organizations that we know would qualify for any number of grants, educate them about grant funds and how it is relevant to their organization, and then help them understand why partnering with us is the most effective way to go after grant money.
I love using social media and engagement tools to spot active buyers. Checking who’s interacting with posts, opening emails, or visiting the website gives great clues about who’s interested. I
Identifying an active buyer starts with identifying your ideal customer and developing a customer profile. From there you can tap into the conversations, connections and opportunities that align with your business/product. I believe that leveraging LinkedIn is best as you can educate and connect all in one place.
To find active buyers, I like to keep an eye on social media and check out website engagement metrics to see who’s showing interest. What methods do you use to spot active buyers?
The way I identify active buyers is by setting up sequences in my outreach so I could target them by phone, email, and LinkedIn until I determine if they actually are a buyer or not.
If I had a website I would consult Google Analytics. If not I help me with social media pages. How many "likes" Who likes what. I would read the posts and who is writing.
I would start by seeing who is interacting with your website, ads, webinars or things of that nature. Also, by tracking their posts or content to see what their problem/struggle is.
An active buyer is someone who is searching but most importantly, with the help from marketing, have clicked on an ad, saw a banner or a video and them questioning, springing some form of doubt in what they have or an interest in our product or service.
I would be looking at the analytics data for identifying the customer engagement.Like what they are looking for in our webpages, what resources they downloaded, where did they came from in order to understand their needs and goals.
When Identifying active buyers, strategies that stand out to me are-
1 Engagement with content-
Tracking how prospects interact with marketing - like emails, webinars, or social posts.
2 Intent Signals-
buyers who actively search for product-related information, request demos, or typically closer to making a decision.
3 Website behavior-
Monitoring patterns such as repeated visits to key pages on website.
4 Referrals and social proof-
Leads coming through referrals or engaging with coustomer success stories often shows higher motivation, as they have already seen the value through others.
I think there are a lot of different ways but one of them is to see what they are engaged in. If they look at your website and download a resource that could be a sign they're interested. Same goes with using a resource on your website.
My favorite ways to identify active buyers is when my company receives a request for a demo. Other ways would include...... when a prospect replys to my email with a pain point disguised as a question. Also when a prospect has researched specific keywords or researched one of our competitors
My favorite ways to identify active buyers is when my company receives a request for a demo. Other ways would include...... when a prospect replys to my email with a pain point disguised as a question. Also when a prospect has researched specific keywords or researched one of our competitors
To identify active buyers , salespeople often look for sign of engagements, like website visits, downloads of content, socialmedia interaction , or email opens. My favorite way is tracking website behavior through tools like HubSpot or Google Analytics. When a visitor repeatedly checks out product pages or signs up fpr a demo, it signals they are activitely considering a purchase . This method is sata driven , helping to pinpoint those most likey to buy .
I think that identifying if a prospect has purchased products similar to the one you are pitching is my favourite way to identify an active buyer, especially if this product is dated. This creates a good solution and sales pitch that you know will meet their needs and motivations. They, in a sense, become an active buyer as you have proposed a problem.
My favorite way to identify active buyers is through LinkedIn. I search for relevant keywords to my product and look through responses using those phrases.
I like to use the following to find active buyers:
1. Data Analytics: Examining social media and website activity to identify potential customers. 2. Intent Data: Monitoring internet activity to see who is looking at related items. 3. Social Listening: keeping an eye out for consumer pain areas in social media interactions. 4. CRM Tools: Tracking leads and interactions using customer relationship management systems. 5. Referrals: Asking present clients for recommendations in order to connect with new potential consumers.
These tactics assist in identifying and establishing a connection with potential customers.