Inbound Sales

KyleJepson
HubSpot Employee
HubSpot Employee

How do you identify active buyers?

The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!

 

*To learn more about this, check out the Prioritizing Active Buyers Over Passive Buyers lesson via HubSpot Academy. 

641 Replies 641
VictorC1
Participant

How do you identify active buyers?

Identifying active buyers involves a combination of data analysis, observation, and engagement strategies. Here are some effective methods L

like Website Analytics: Use tools like Google Analytics to track user behavior on your site. Look for metrics such as frequent visits, time spent on product pages, and items added to the cart.

0 Upvotes
NGul
Member

How do you identify active buyers?

They will be searching for our products through different social media pages or platforms and will be suggesting our platform to others 

0 Upvotes
HTrendculture
Participant

How do you identify active buyers?

There are multiple ways to identify an active buyer, first by researching on the target audience and creating a persona then find the trigger event that can be via social listening, press released, and Job posting. Or keywords discovery based on the issue they are facing

0 Upvotes
IsraelOlufemi02
Member

How do you identify active buyers?

Active buyers reach out to you directly through your social media handles.. waiting for you to get a solution to their interest.

0 Upvotes
JKamonde
Participant

How do you identify active buyers?

Active buyers are the people who are not just looking but want a solution to a problem or need. The best way to identify active buyers is through social media and the internet. In this modern era most people source their things through online means. Salespeople should look for comments, text and emails of people asking questions and seeking  urgency

EDWARD2
Participant

How do you identify active buyers?

This is such a crucial question to discusss about on how to find active buyers in this modern Era.

I think, Basing on the recent topics from Inbound sale course we need to engage more in social selling since most of the buyers get their buying information and solution from the internet. So as sales person we need also to go social.

0 Upvotes
DCanby
Member

How do you identify active buyers?

To identify "active buyers". It is key to be vigilant with buyers that are seeking infomation to a problem or a need  that they may have.

0 Upvotes
MAli34
Member

How do you identify active buyers?

By tracking reactions and comments on my company's social media pages. Emails, chats or blog readers whether it's my blog or a general blog discussing a service or a problem my service resolves. From linked in discussions and hashtags as well.

0 Upvotes
David24
Member

How do you identify active buyers?

Active buyers are those who reach put to you by questions on calls,or texts or those who often view your website or social media..

0 Upvotes
abaig01
Member

How do you identify active buyers?

For the most active ones, i think time is the key, like it was explained, you need to engage with the prospects who have been looking for the solutions, clue for which could be attained from several resources and data.

0 Upvotes
CBarajas8
Member

How do you identify active buyers?

I like to use data and demographics to indentify active buyers. 

0 Upvotes
Ureshii69
Member

How do you identify active buyers?

To identify active buyers in Japan, I monitor inquiries, focus on companies that maintain frequent communication, track global trends that influence Japanese businesses, and leverage local platforms like LINE and Rakuten to gauge engagement.

DAyala15
Contributor

How do you identify active buyers?

I would say that one of the best ways is to use the data you have from your blog, newsletter and social media profiles. You can cross reference that data with a research of the specific market to find patterns the prospects follow. 

0 Upvotes
marcoorozco23
Member

How do you identify active buyers?

There are different ways to identify active buyers, some examples would be collecting insight from customers, track a consumer's time spent on your website and see what they look at. Having a strong social media presence will also help you understand your customers better.

0 Upvotes
JayeshParihar
Member

How do you identify active buyers?

Identifying active buyers is crucial in sales, and my favorite method is leveraging data-driven tools like LinkedIn Sales Navigator. By analyzing engagement signals—such as job changes, company growth, or recent content interactions—I can pinpoint prospects who are actively seeking solutions. I also monitor website analytics and CRM data to identify leads who are frequently visiting key pages or engaging with emails. These actions indicate a higher level of interest, helping me focus my efforts on prospects who are more likely to convert. This targeted approach ensures that I'm spending time with the right people at the right time.

KTumpane
Member

How do you identify active buyers?

I like using data analytics and customer insights to identify leads already showing interest in similar products. I can focus on those most likely to benefit from what I’m offering. 

0 Upvotes
asadun
Contributor

How do you identify active buyers?

Being active on social medias, selling platforms

0 Upvotes
melgcandanosat
Member

How do you identify active buyers?

To identify active buyers, track engagement with your content, analyze behavioral and CRM data, use lead scoring, monitor social media signals, and gather insights from your sales team.

0 Upvotes
CorrinaPC
Member

How do you identify active buyers?

Anything digital - social media platforms are a big place to find them. There is a group for practically everything on Facebook and if you're in the proper group for what you're trying to sell and market, then you can find the ones who are reaching out in posts looking for your services or product. 

0 Upvotes
TKarimanzira
Member

How do you identify active buyers?

My favorite way to identify active buyers is through social media and the blogs they have subscribed too. Thought leaders they follow influence their own choices and hence by engaging with them through the thought leader, I gain a considerable understanding of my potential prospects. The use of business acquaintances and other close associates is another way to identify potential prospects and active buyers.

TanNguyen99
Member

How do you identify active buyers?

Being active on social medias, selling platforms

0 Upvotes