Jul 11, 20218:49 PM - edited Aug 12, 202110:41 AM
HubSpot Employee
How do you identify active buyers?
The modern world has a lot of ways for salespeople to find active buyers. What's your favorite way to identify the people who need your product? Share your thoughts in the comments below!
There are different ways to identify active buyers, some examples would be collecting insight from customers, track a consumer's time spent on your website and see what they look at. Having a strong social media presence will also help you understand your customers better.
Identifying active buyers is crucial in sales, and my favorite method is leveraging data-driven tools like LinkedIn Sales Navigator. By analyzing engagement signals—such as job changes, company growth, or recent content interactions—I can pinpoint prospects who are actively seeking solutions. I also monitor website analytics and CRM data to identify leads who are frequently visiting key pages or engaging with emails. These actions indicate a higher level of interest, helping me focus my efforts on prospects who are more likely to convert. This targeted approach ensures that I'm spending time with the right people at the right time.
I like using data analytics and customer insights to identify leads already showing interest in similar products. I can focus on those most likely to benefit from what I’m offering.
To identify active buyers, track engagement with your content, analyze behavioral and CRM data, use lead scoring, monitor social media signals, and gather insights from your sales team.
Anything digital - social media platforms are a big place to find them. There is a group for practically everything on Facebook and if you're in the proper group for what you're trying to sell and market, then you can find the ones who are reaching out in posts looking for your services or product.
My favorite way to identify active buyers is through social media and the blogs they have subscribed too. Thought leaders they follow influence their own choices and hence by engaging with them through the thought leader, I gain a considerable understanding of my potential prospects. The use of business acquaintances and other close associates is another way to identify potential prospects and active buyers.
Active listening on social media. Prospects are always talking. They might be on my competitor's page or on an only tangentially related page. For example, when I worked at a company that sold nutrition supplements, other health and wellness spaces (like gym spaces) were great places to find prospects.
Usually search on social media (Linkeding most), trying to find common connections and also through exhibitions that we may have already spoke (CRM) (Hospitality Sector).
I totally agree, once you have a worked your way through the sector or industry, word of mouthis your most powerful tool. So, build your business' reputation.
By monitoring engagement signals such as repeated website visits, content downloads, and interactions with sales emails. Track social media activity, demo requests, and participation in webinars or events
By using CRM (following up with prospects), linking in with tour operators, approaching prospects who expressed some interest in our products (website views, missed calls) but haven't followed through.
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