Jul 11, 20218:53 PM - edited Aug 12, 202110:43 AM
HubSpot Employee
How do you connect with leads?
Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!
In inbound sales you connect with new leads using trigger events and or common connections are the best ways to figure out who you should be reaching out to, for you to share content that is personalized for the specific lead.
Hey there JBenjamin0, I saw your post while i was scroling and as a fellow customer representative I wanted to recommend you to try to get a database first , then follow up by sending relevant posts,emails, connecting with them through social engagement such as responding to a post/ blog and then by helping solve their issue with your reommendation. The key here is to make them realise their problem, give a referal and solve the issue
First of all I prefer to put the qualified propects into a sequence and I outreach them with a call as soon as they open their email. In some case when they do not respond to the email then I prefer to connect them on LinkedIn.
When connecting with leads, speed is crucial. Responding promptly—ideally within the first hour—increases the likelihood of successful engagement. Personalize your approach by tailoring communication to the lead’s interests and needs. Additionally, be available across various channels, such as your website, email, phone, and live chat. Remember, building connections and understanding lead needs are key to effective lead engagement.
The important question is " How do you build the connection with Leads".
Evaluating their interactions across multipe media channels , identify what ones matter most to them.
What are they engaging with daily? Can Iyou start to build credibility by commenting insights onto blogs or posts they have liked, or interact with the thought leaders they see as mattering?
Let's say they don't post online , but you know they are attending multiple live talks. Well let's get those shoes on & get out there. Listen to what they are saying, take some key notes & introduce yourself pointing out things they mentioned which resonated with you. Add value to your conversation as much as possible & follow up from this later on through email/cold call.
Once the rapport is built, and you have your research done lets build cadences with your CRM Tools to hand. Lets prioritize this list by who we think really needs our products. Have there been trigger events like new locations opening & they need new payroll software to help with their expansion? Let's find out by reaching out and asking how it's going for them !
Now we have our list of potential prospects lets keep track.
Lets build cadence lists that clearly show us when and how we have reached out.
What scripts have we used with similar clients?
What Worked? What didn't?
Most important - let this stage be natural. Reach out ,but most important , remeber they are PEOPLE. People you are trying to help.
Reach out to leads through various channels, such as email, social media, phone calls, or networking events, to increase your chances of getting a response.
If a lead is somewhat local, I prefer to set up a quick meeting over coffee or happy hour. I find people are sometimes more themselves when you get them out of their office and in person.
Social media is great for connecting with leads , start posting content on social media see posts result's how many are engaging and following your content , start analyizing the repeated customers and engaging time , if you find a particular time that most engage with , try to post on that time frame , keep nurturing them reply comments , let them fall in love with your content , keep pushing segment them use small offering , ask questions , find best answers and now these are the people who really interested , then post some content on offering , then reach to people who are most engaged . That's how you connect and build trust , gaining trust from the customers is a big Winnnnnn
Before reaching out to the lead there is some research that needs to be done to be able to personalize their experience in function of their needs and make them realize that I am here to solve their specific problem. As a salesperson I should make sure to remind my potential lead that we are here to help, and that when they feel ready to take the next step we can set up a meeting to see what solution would be best for them.
You get that first conversation with a lead by using different mediums, adjusting the message to fit that space. EX: messaging a prospect on LinkedIn may not be the way you want to email them. Also, follow up with them. Keep an eye on the market that they're in. If it seems like it's a busy time, give them a longer grace period to catch up to responding to messages.
Reach out to leads through various channels, such as email, social media, phone calls, or networking events, to increase your chances of getting a response.