Jul 11, 20218:53 PM - edited Aug 12, 202110:43 AM
HubSpot Employee
How do you connect with leads?
Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!
Connecting with leads would be building a connection and keeping in contact frequently. It would also be helpful to communicate with leads by networking and finding common interests.
Nice work @IMercado If you would like to understand modern methods of engagement, please consider thethe HubSpot Academy Pipeline Generation Bootcamp, available to all HubSpot providers, partners, customers and prospects at no charge and starting in October https://www.hubspot.com/academy/bootcamps/pgb
If you would like to understand modern methods of engagement, please consider thethe HubSpot Academy Pipeline Generation Bootcamp, available to all HubSpot providers, partners, customers and prospects at no charge and starting in October https://www.hubspot.com/academy/bootcamps/pgb
Aug 16, 20238:57 AM - edited Aug 16, 20239:03 AM
Participant
How do you connect with leads?
Currently, three of my favorite ways to connect with leads are:
1. Identify any connections within our shared network and ask them for an introduction! (I find that this triples my response rate) Social media is an awesome tool for finding connections that can help you break into an account.
2. Value validation content - find a way to provide value to the lead outside of your product/solution. This could look like sharing an industry-relevant article or piece of news/information that directly relates to a challenge or goal they may have. You're looking for a way to convey that you are here to help, not to sell.
3. I absolutely love the advice given by Dan Tyre @dtyre to include a video recording with the prospect's website in the background in your second email outreach. When they see something they recognize (their own website) they're more likely to take a closer look!
Of course, you can't do any of these without first conducting thorough research, so that is always step number one. The goal of positioning yourself as a helpful resource or trusted advisor is to get to a point where they start coming to you for questions/problems/information!
Excellent @emilycarrello if you want to learn more about video prospecting, you may want to participate in the HubSpot Academy Pipeline Generation Bootcamp that starts in October, free for all HubSpot Providers, Partners and Customers
Every connection I make starts with finding the right angle. In a nutshell, I put in a bit of extra effort to research and gather data specific to the company and person I will be reaching out to. The goal is to discover an entry point. Once I figure out how to help, I reach out. This way, the connection attempts are purposeful, intentional, and considerate of the prospect's time.
Connecting with leads involves establishing meaningful interactions to build rapport, trust, and ultimately, turn them into potential customers. Here are some strategies to connect with leads effectively:
1. Understand your target audience
2. Personalization
3. Provide value upfront
4. Leverage social media
5. Email marketing
6. Cold calling with care
7. Networking events:
8. Use referral marketing
9. Engage in online communities
10. Webinars and workshops
11. Chatbots and live chats
12. Content marketing
13. Be responsive
14. Build a relationship
15. Track interactions
Remember, connecting with leads is about building relationships and fostering trust. Focus on providing value and understanding their unique needs to establish strong connections that can lead to successful conversions.
1.call them as soon as possible , becasue the leads are hot at that time . conversion rate is high 2.make a plan : call them - conatct established - qualification complete - closed won call them - did not connect -drop an email - schedule meeting 3. find commom interest
I will contact them immediately so as to keep the connection going. If I have common connections with them, I will also leverage that to aid in the sales strategy
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