How do you connect with leads?

[KyleJepson]

Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!

*To learn more about this, check out the Earning the Attention of Today's Empowered Buyer lesson via HubSpot Academy. 

[TGibson3]

It is important to be persistent. I prefer phone calls and leaving voicemails if I am unable to reach them. 

[philipjohnson1]

- Sharing helpful content in a comprehensive sequence

- Watching for trigger events/common connections that can be used as a basis for outreach

- Being present, available and engaged in social media/online communities where your buyers are active

[RRyan9]

Phone call as soon as possible, followed up by messages. 

[Moradeyo]

You can connect with your leads through various channels like press release, news article, social media mentions and hashtags( trigger event) or someone you and your products both know (common connection), you can also personalize make calls, email, voice mails but you must first of all be human, show that you can be helpful and holistic. Overall Know you leads real data and lifestyle in other to communicate well with them and set the ball rolling to the explore phase.

[dtyre]

#ohaby @Moradeyo I think that is right!

Here is a great overview from the HubSpot Sales blog: https://blog.hubspot.com/sales/cold-call-script

You may want to conside the HubSpot Academy Pipeline Generation Bootcamp to refine you connection skills

https://www.hubspot.com/academy/bootcamps/about

Stay safe

Dan 

[EOfechuwa]

Using email sequence to gradually get their attention. And then calls once i figure i have their attention.

[RoySmith]

I have had success using Sales Navigator to find contacts at companies matching my buyer persona.  Perform 8 step outreach cadence through Inmail, email and phone.

[EQM19]

Display you are a friendly solutions provider

[LCornish]

I'm most effective using email to set this up - but the key is to pull that person in with a subject line that will truly catch their interest.

[dtyre]

Email is OK, but if you really want a prospects business - engaging on the phone with warm calling makes a huge difference

You might want to enroll in the free HubSpot Academy Pipeline Generation Bootcamp if you want to learn these skills (apply here) https://www.hubspot.com/academy/bootcamps/home

And don't forget video email as a way to accelerate progress: https://community.hubspot.com/t5/Video-Marketing/Join-the-Video-HubSpot-User-Group-HUG/td-p/452906

[JuanCabrera]

I have found success finding common ground in something outside of the product, and then finding common ground and being relatable regarding the product. This has helped me to establish a conneciton and not just be a salesperson looking for info on the sale. 

[dtyre]

Good job building rapport @JuanCabrera  - more information here: https://blog.hubspot.com/sales/how-to-build-rapport-sales

https://blog.hubspot.com/sales/rapport-building-topics-for-prospects-who-hate-small-talk

[ARubbani]

Hi 

I remember have a conversation with a lead once and they state exactly that point you made above @KyleJepson . They have competing priorities and did not have time. I seeked their permission to drilling down to enquire about what the prioirties were that was causing a lack of time. It turned out that it was related to a challenge at work and potentially we could sove their problem with a solution provided through our serivce. Once I had made it clear to them that they could have less prioriting to do and more time to do the more inportant stuff, they were ready to have an exploratory conversation. 

[dtyre]

Very nice @ARubbani > https://blog.hubspot.com/sales/uncover-business-pain

[JGarcia00]

As described in the lesson I do extensive research on my prospects 

[GYoung]

make it about them not about what you're selling

[Carolmcs]

Establish a connection , identify their needs and convert them into a lead 

[KZandberga]

I try as much as possible to get to know my buyer, make them extremely relaxed around me by dropping information of who I am and why I am trying to reach them. I have to be as polite as I can get while trying to get their attention.

[HaroldCruz]

I try to see if there's a problem I can help those leads with.

[AnneA]

Email the prospect then Have a quick call to discuss the business so that they can think about how the product/project can help them.

[MKharchenko]

first emails and schedule a call