Jul 11, 20218:53 PM - edited Aug 12, 202110:43 AM
HubSpot Employee
How do you connect with leads?
Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!
Always unearth their interests, hobbies, and etc. Continue monitoring what they like the most, and what they hate the most. Defint the right thick marks, and go ahead of creating them into your ideal and loyal customer.
Once a lead shows interest in what my company offers, I reach out immediately to let them know how the service they have showed interest in would help them achieve their goals, if I don't get a reply in time, I give a follow up later. Most times, because my message comes immediately after they show interest, I get responses from their end
You are right @AntiSepticProCT 1. Be professional in your outreach - if you are trying to connect with someone - best practice is to call 4X in 12 days 2. Do your research on HOW YOU CAN HELP 3.Don't forget to be human when you engage 4. Get the prospet to talk by using positioning statements. 5. Keep an interruption call to 15-20 minutes and reschedule when the prospect has more time.
Aug 11, 20219:51 AM - edited Aug 11, 20219:51 AM
Member
How do you connect with leads?
The initial conversation with a potential lead is everything, because as a sales represenative, you're gifted the direct opportunity to learn about the customer themself. This includes personality, the tone of their voice, their most recent upload. Therein, the sale might, or might not happen, based on your customization of the consultation. It's very crucial conversation :).
I think that the most important things are 1. Answer as soon as possible to their request. 2. In that answer remind that you want to help them in what they are looking for. Don´t show your need to make the conversation. Listen very well in what they need. They will appreciate that you are paying attention on the conversation and what they are askiing for. 3. Share content that help them advance in their buyers journey.
The way that I would try to get the first conversation with the lead is by asking a rhetorical question that has something to do with the products or goes towards those that I already know they are trying to achieve.
Currently only doing inbound leads that come in through our contact us form and by downloading some white pages. Super new to sales. But the faster you respond and just shoot out a meeting invite for a 15 minute conversation, I've found to be pretty successful.
Once I receive the lead, I would research the clients need and contact them immediately. If the customer is not available I would leave a short detailed message and continuously follow up to let the customer know I am here to help fulfill their needs.
The "grind" of sales. The best way for me to get that first conversation would be to first slow down. 1) Do I know enough about the client? 2) Do I know enough about their needs and problems? 3) Do I have time to have the conversation right now that could lead to a discovery? Once those baselines are set, calling is easy. Assuming I know enough, I ask for the person STRAIGHT UP " Hello, can I speak to Kyle?" "Kyle, I'm glad I got a hold of you, I noticed you (insert trigger event) , AND I WANTED TO CALL TO SETUP AN APPOINTMENT FOR NEXT STEPS" (continue with questions or rebutal)
If I failed to make an appointment it's because the NEED was not strong enough or MY VALUE proposition was not good enough to see that I AM worth their time.
I initially call the customer as soon as i know it is a lead to connect, if i am unable to connect on the phone, leave a short vm, send an email with some info, do a follow up call after a 2 days difference. Sometimes, I use Linkedin to connect with the lead as well.
I have an automation collecting info from the customer what they are really interested in. After the book a meeting I always make research about the customer's company to show customers I care about them. To make it more personal I do even tell them some of my experiences related to their work field.
This is something I think salespeople don't think about enough. You've talked to dozens (or hundred!) of people who are in the same sort of situation as your prospect--that makes you an expert! Empathize with them and encourage them! Let them know that you've seen this before, you understand the situation and know the path forward.