Jul 11, 20218:53 PM - edited Aug 12, 202110:43 AM
HubSpot Employee
How do you connect with leads?
Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!
When I connect with a lead, I start by researching their business and role to understand their pain points and goals. I personalize my outreach—usually through email or LinkedIn—with a short, relevant message and highlights how we can help. My goal is to start a conversation, not just pitch. Once they respond, I focus on building trust by listening more than talking, asking thoughtful questions, and offering solutions tailored to their needs
Focus on getting to know them and listen to their problems, gathering as much information as you can will help you as a salesman to become more helpful in the journey of solving their problem.
Great question! When I connect with leads, I focus on earning trust before I even think about pitching anything. Here's how I break it down:
Research first – I always do a quick scan of their LinkedIn, company page, or recent content. That way, I can open with something genuinely relevant, not robotic.
Start like a human – I send a message that doesn’t sell. I usually open with curiosity or a compliment: ‘Hey [Name], I saw your post on [topic]—really sharp insight. Curious how you're tackling [challenge] right now?’
Ask, don’t assume – I ask short, open-ended questions that make them feel heard. Not everyone’s ready to buy—but everyone likes to talk about themselves.
Offer value fast – If I sense a real need, I share something small but helpful—a short article, a useful tool, or even just a good insight. No strings.
Keep it warm – Even if they’re not ready to convert, I keep them in the loop with value drops—like a cool case study or an update on something relevant.
TL;DR: Connection > Pitch. People don’t want to be sold to—they want to feel understood."
"I focus on offering value right away, like sharing useful resources or insights, and I make sure to follow up with personalized messages that address their specific needs."
I like to connect with leads by keeping one thing in mind: sound more like their friend and less like the other salespeople who are bugging them with template emails and texts. I sell cars. I try to get a good read on the person based on the lead/inqury and reply accordingly. Your friend would simply tell you "Saw you guys looking around on the website at used cars and looks like you picked out a couple good ones... Hope you were able to find everything you were looking for. Just had some similar ones show up this morning. I'll send you a video shortly. Thanks for reaching out." a lot of the people who work at my dealership write these weird template messages like "Robert we're extremely excited to help fullfil your vehicle needs. We have the best payments and financing in the state! Get started today and click my link" and then get upset when no one replies or reads them. I wonder why.
One effective way I connect with leads is by personalizing my initial outreach and offering value right away. For example, if a lead downloads a guide from my website (like "10 Tips for Better Project Management"), I’ll send a personalized email within 24 hours, referencing the guide and asking a question like, “What’s the biggest challenge you’re facing with your current process?” This shows I’ve paid attention to their interest and opens the door for a conversation.To get past their busy schedules or competing priorities, I keep it short and relevant, suggesting a quick 10-minute call to explore how I can help. I also follow up with valuable content (e.g., a short video or article) if they don’t respond initially, rather than pushing a sales pitch. This builds trust and keeps me top of mind.
In my case, When connecting with leads through cold calling, I focus on being respectful, concise, and value driven from the very beginning. I start by researching the company and the decision maker to ensure I understand their challenges and needs before making the call. During the call, I introduce myself briefly, then quickly explain how my product or service can address their specific pain points, focusing on the value I can provide. I make sure to ask open ended questions to engage them in a conversation and better understand their needs. To avoid coming across as pushy, I stay patient and allow the lead to guide the conversation. If they aren’t ready to commit, I follow up with relevant information and schedule a time to reconnect. Persistence is key, but I make sure each call is focused on building trust and offering a solution, not just making a sale.
One of the best ways to connect with potential customers is to lead with value. Instead of jumping right into a sales pitch, I try to talk about something relevant to their business, like a recent blog post I read or a common challenge in their industry. Timing is also important. Replying quickly and personalizing your message can make a big difference.
You can connect with leads by reaching out in a way that feels natural, like through email, social media, or a quick call. The goal is to start a real conversation, focus on their needs, and provide value without coming across as too salesy.
I connect with leads by telling customers about sales and product characteristics, hoping that they will want them to think more about purchasing. Sometimes getting a first conversation is hard, but you have to be friendly and persistent.
Identifying the lead's specific problem or connecting with them on a particular interest is the best way that I have found to start conversations. Even if I am not actually interested in that niche, usually a little bit of knowledge about that topic can take your credibility a long way. This tells the customer that you are like them and that you actually understand their needs. People are much more likely to do business with people they feel a connection to.
In my personal experience, messaging a common contact works best for me. I open with light topics like "Hi, (name)! I saw your post and can't help but reach out to you. Thanks for sharing." or "So, you're a friend of (name). They gave me your contact a while ago, and we have a lot of shared interests..."
From there, it's a hit or miss. And so far, I've managed about 20%-30% continued comms after these icebreaker greetings.
To connect with a lead, start by personalizing your message based on their interests or business. Present a solution to their challenges or needs. Finally, include a simple call to action, like scheduling a call or asking for a reply.
To connect with leads, I focus on personalized, value-driven outreach. I try to understand their needs first by researching their pain points and then offering a relevant solution. Whether through a thoughtful email, a LinkedIn message, or a phone call, the goal is to be helpful and respectful of their time.
to connect with them use personalized data , identify there interest using social media webinar or something else . educate them about the product and tell them how our product can able to solve their problem.
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