• Live group demo of Marketing Hub + Data Agent

    Standardize reporting, reduce manual work, and introduce AI without cleanup

    Join us on March 12
  • Marketing that's efficient and human? That's Loop Marketing.

    Explore HubSpot Academy's 39-video playlist and put it into practice.

    Start learning

How do you connect with leads?

KyleJepson
HubSpot Employee
HubSpot Employee

Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!

 

*To learn more about this, check out the Earning the Attention of Today's Empowered Buyer lesson via HubSpot Academy. 

760 Replies 760
JDuodu
Contributor

Being patient and consistency rather than being pushy. I belive it would help understand the actual demands of the prospect and not jump into unhlepful solutions. The connection shouldn't feel as a quick sale to the prospect but as a phase where they feel I have what they are yearning for. 

0 Upvotes
Mpesonen
Member

Being more human than salesperson and taking the conversation into more personal level. Being really interested on what the customer has to say 

RShemuel
Participant

I have yet to discover what works best for me; however, I truly believe that being relatable and not so "salesman" driven opens the doors for those conversations.

SKhan088
Member

Speed and consistency win.

The first conversation doesn’t happen because of the perfect pitch — it happens because of smart follow-up.

I focus on:
• Responding fast (minutes matter)
• Keeping the first message simple and curiosity-driven
• Following up multiple times with value, not pressure
• Giving easy scheduling options

Most leads aren’t uninterested — they’re distracted. The rep who stays present and professional usually wins the conversation. 

 

RashmiR1
Participant

I will make use of every means of communication to connect with the leads. Apart from this , I will post about my first free one on one consultation call or clarity call so that the leads feel comfortable to share their issues/goals without being charged at the first place.

JussaraRod
Participant

Priorizo ​​a ajuda, compartilhando conteúdo e informações relevantes.
Personalizo minha abordagem e utilizo o canal mais conveniente para o potencial cliente.
Por fim, finalizo com uma pergunta simples para iniciar uma conversa natural.

0 Upvotes
Venu1360
Member

1)Hyper-personalized, short voice note (20–30 sec)
2)Quick yes/no question" opener (low commitment)
3)Comment + DM combo on their recent post
4)Valuable 1-line insight + calendar link
Mutual connection warm intro (shortest path)

0 Upvotes
Andrepinheiro
Participant

As my leads reach out to me asking for specific information about my classes schedule, I connect with them using Whatsapp, automating the message but personalizing the lead's personal info. I'd love to see some tips on how to reach out leads that don't respond. By leads, I'm referring to people who have reached my call center via our social medias ang Google Ads campaigns.

0 Upvotes
OBond
Contributor

First I would conduct research about the lead, and provide valuable info/mini-solution to a problem they're likely facing. Then I would follow up to see if it helped and if they need more help, while simultaneously uncovering their current goals and problems.

Nana99
Participant

As a retail seller,I try to let them feel more comfortable to share their expection and I value their thoughs by paying attention. Once I get their trust on my understanding, I prepare the fit solution to choose to become a potential leads.

CSamper
Member

When you give a personalized service, reach out in a helpful and useful way, it is easier to connect with leads. It is key to reference what they are interested in and use close platforms to them. 

ChiSalvador
Member

For retailers/wholesalers, I share the commercial bits upfront (MOQ, delivery window, bestsellers). For designers, I focus on feasibility and sampling—then book a quick call.

SZeiders
Participant

The way I try to grab a first conversation with a potential lead is to call and leave a voicemail, call and hopefully get an answer, or send a text message after through our CRM platform. I also try to mention in my voicemails or calls how we got the clients interest "I saw you clicked on our ad on facebook to express interest in the studio, what brought you here/what are some goals you are working on that our studio can help you with?" which digs a bit into that exploratory phase during the connect phase to sort of check off your checkboxes of why this client needs your product or service once they mention their goals. Always trying to ask an open ended question really helps me, which gives the client an answer to think about such as "I am working on xyz to improve my overall health." rather than me asking "are you interested in purchasing this for your overall health?" and receiving a quick yes or no asnwer which makes the conversation more choppy and robot-like when trying to engage and relate to clients. Keeping a rough template of questions and conversations to steer the lead in when engaging really helps me as well, as I use a basic sentence or phrase as my script then go off script each time I connect to personalize it each day.

Ichowdhury1
Member

I start by doing a bit of research, so my first outreach is actually relevant to the lead – what they do, their industry, and what they’ve shown interest in. Based on that, I reach out with one clear, personalized offer that solves a specific problem they’re likely facing, instead of sending multiple generic offers at once.

I use a short, benefit-focused subject line or hook to get their attention, then keep the message simple: why I’m reaching out, the value for them, and an easy next step (like a quick call or a helpful resource). I’m always honest about what I can and can’t help with, and I only push for a conversation when there’s a real fit. That makes the first conversation feel useful instead of salesy.

Daniel0precious
Participant

Wow this is very helpful 👏 

kasiawisz
Participant

I think it's valuable to search for your leads in every social form you can, and if they aren't online you can use traditional methods of communication to connect. Don't be afraid to connect to different people in your buyer profile's business circle if that means gaining a connection to the KOLs you need. Being recognisable on places like LinkedIn is valuable. People take notice when you are active in your relevant community.

estherO2
Participant

To effectively connect with an inbound lead, it is important to approach the interaction with a helpful mindset. From the information gathered, you can build a buyer persona to better understand the lead’s goals, challenges, and needs. With this insight, you can reach out through the most appropriate channel—such as a phone call, email, or social media. to offer relevant support. Remember to personalize your message based on the lead’s specific objectives or pain points to create a meaningful and effective connection.

SPatel78
Member

I focus on making the first touch relevant, short, and easy to respond to. Instead of leading with a generic pitch, I reference what prompted their interest. Whether it’s a form submission, a page they visited, or a question they asked—and connect it directly to a problem they’re trying to solve.

I also lower the commitment by suggesting a quick, specific next step (like a 10–15 minute intro) and offering clear time options. That combination of relevance + low friction usually helps get that first conversation on the calendar.

RBlackman7
Participant

Am new to sales my area is more admin management, am familiar with older sales techniques. This inbound certification seems more personal to engage clients. I have two leads am pursuing I would like to use some of the techniques am not sure how though. I had introductory meetings am preparing introductory letters to our services based on the meetings, is this course of action correct.

0 Upvotes
FMufaridah
Member

I usually start by reaching out with a personalized and relevant message that shows I understand their needs. Instead of directly selling, I offer helpful information or insights related to their situation, so the first conversation feels valuable and worth their time.