How do you connect with leads?

[KyleJepson]

Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!

*To learn more about this, check out the Earning the Attention of Today's Empowered Buyer lesson via HubSpot Academy. 

[KrishnaEK]

Personalize your talking points to their challenges and try to make it not all about work

[TAdelman]

Connecting with leads isn’t always easy. Even when there’s interest, people are busy and distracted. The key is personalization—showing you understand their goals and reaching out in a way that adds value, not pressure. What’s your go-to strategy for sparking that first conversation?

[Jaycee_Lewis]

Hey, @TAdelman 👋 Welcome to the community! We're so glad you're here. Love to know which HubSpot Academy certifications you are working on. And happy to make a recommendation if you are looking for your next learning goal. Talk soon! — Jaycee

[SolomonOzor]

How do you connect with leads?

By being interested in their goals or challenges, starting conversations with helpful tips and providing personalised experience to the prospect 

[SSurada]

when they are intrested it's time to trasition in to the next phase so i would like know more deep about their concern or challange for which they were in search of help/solution/or a suggestion if they couldn't make or spare time at that moment i would immediately switch my pitch to find out when would be the best time to talk talk to them to make a deeper conversation and put up a right solution infront of them which could save their loads of time going behind internet n social media while seeking for help and i will sound confident and assure them a sure short confirmation like reaching me would be the last stop that they ever could seek help with appropirite solution and will confirm an appointment and will get back to them fur further discussions n will maintain n keep the relation n momentem going on n ensure customer/client feels that am here n understanding n trying to comfort them while adjusting my schedule and am not one among those sales caller they usually met with....
If not the time for these things availble on call i will convey the same kind via voice mail/email statting my name,purpose,and will let them rememeber what reason made me call them like would like to recall them the prupose / the info they have browsed in our company's web site/ social media along with some free advice to build trust n create credablity.

[CaitlinANicole]

I like to disarm with a sincere and specific compliment about their business or something to do with them that is connected to what I can offer, followed up with a question to get them talking. Like how did they do/obtain or where did they find the thing I complimented. It gives them a chance to feel confident and lets their guard down. Eventually, they often unintentionally reveal a problem or need they're thinking about, which opens the opportunity to probe. Then I let them vent, giving me a ton of info on what their pain points, priorities, pet peeves, and preferences are. You'd be amazed what people will give up once you give them a bit of validation.  

[XEyvazzadə]

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[MHadj]

I become interested by their challenges. What is their goal and why can't they precisely achieve it ? 
Then I suggest a solution worthwile discussing on the phone

[HSquire]

To qualify leads, I ask open-ended questions about their challenges, goals, and decision-making processes. I listen carefully to identify their pain points and assess whether my solution aligns with their needs. During conversations, I focus on building rapport and encouraging prospects to share their story. Once I understand their priorities, I tailor my approach accordingly.

[Carlass]

Hi HSquire, 

Sounds like a good approach! What do you think are good questions to guide the conversation and learn about their pain points. I connect with leads by talking about what they currently have on their website, the type of store they own or even the events they attend. 

[VladTepelin]

While it may be true that most people have less time or desire to speak on the phone with a salesperson, I believe that you can change that by winning their trust first. As a salesperson, you should always focus on customizing your outreach messages to the buyer's context and continue to find other ways to reach out, like trigger events, common connections and sharing educational content regularly. This will spark the buyer's interest eventually, making a longer conversation with them possible.

[chighsmith]

Hi @VladTepelin,

Building trust and personalizing your outreach to each lead’s situation is key. Leveraging trigger events, mutual connections, and sharing valuable content really helps nurture genuine engagement and opens the door for meaningful conversations.

Happy Collaborating!

Cassie, Community Manager

[CMburu]

I prefer to connect with leads by personalizing my outreach and tying it to a specific need I know they have, so the first conversation feels helpful

[chighsmith]

Hi @CMburu,
 

Thank you for sharing!

Personalizing your outreach and focusing on your leads specific needs is really at the heart of inbound sales. Starting the conversation with genuine value is the best way to build trust and strong relationships from the very beginning.
 

Glad to have you here and looking forward to hearing more of your insights!

Cassie, Community Manager

[Precious01]

You connect with leads by knowing and identifying the category of interest of the lead, that your company can help with and followup from there.

[Vinitha1]

Personalization is very important, I use Linkedin to connect and build rapport. Commenting the post and blogs they share in the Social Media. Not too pushy in the initial stages. And join the group where my leads are much active in. Share some good post in that community or group and make me lil popular. Wish them for thier B'days, promotions etc., This is how I connect with the leads. 

[EVickers]

Of course u start by the simplest areas to make leed such as social media and as soon as you find a lead you get back to them as quickly as possible so that you might engage them and through that you can close a lead that may lead for a consumer to get satisfaction services

[cha-cha]

As soon as they respond to newletters, emails, comment, have a conversation with them, idenfity their problem, make them feel they are speaking with human who has empathy, understanding and who is ready to go beyong to solve thier needs. be helpful and holistic

[Hna31]

I usually start by personalizing my outreach—mentioning something specific about their company or recent activity. I’ve found that timing and relevance really matter. Also, following up consistently (without being pushing) helps get that first conversation going.

[DRose1]

Are lead connection is done through in person unscheduled meetings more often then not.

[CY7]

As a ministry researcher and educator, I connect not only verbally but also spiritually—by responding to individuals’ needs with biblical guidance and by showing good works that reflect Christ’s example.

My approach is grounded in the principle of moral elevation: when people witness quiet, sincere acts of kindness, they’re moved to reflect and often take action themselves. So instead of pushing a message, I listen, serve, and offer resources that speak to their spiritual journey.

In this way, connection becomes more than conversation—it becomes transformation through example.