How do you connect with leads?

[KyleJepson]

Connecting with leads can be hard. Even when people are interested in your product, they're often busy or have competing priorities. How do you get to that first conversation with a lead? Share your tips and tricks in the comments below!

*To learn more about this, check out the Earning the Attention of Today's Empowered Buyer lesson via HubSpot Academy. 

[EHubbl1]

Connecting with leads can be tough since they're usually busy or have other priorities. I find that personalized messages and timely follow-ups help a lot in getting that first conversation started.

[EGomez07]

I'm new to sales and have been doing door-to-door canvassing/lead gen for a few months. HubSpot seems way easier though. Cool stuff

[kayugarimba7819]

Getting in touch with your client at the earliest opportunity when they have expressed interest or need for a product or service that you are offering is very important. Helps yuo start a conversation with the client before competitors reach out to them.

[AlessandroCuell]

Creo que es importante ser una persona agradable y mostrar un interés genuino por ayudar. Además, el conocimiento sobre el problema específico genera más confianza. Si bien esto es cierto, si no tienes la capacidad para abordar ciertos temas, en mi experiencia, decir algo como "Puedo ponerte en contacto con alguien con más experiencia para ayudarte a responder la pregunta x" suena mejor que "Déjame llamar a mi técnico informático". 

[BérangèreL]

¡Hola @AlessandroCuell!

¡Nos encanta que hayas llegado a este espacio y queremos extenderte una cordial bienvenida! Hemos notado que has compartido tu mensaje en los foros de inglés en lugar de los foros en español.

Queremos asegurarnos de que tengas la mejor experiencia posible, así que te animamos amablemente a que cambies el idioma en la parte de arriba izquierda, siguiendo las siguientes instrucciones.

 

Estaremos encantados de ayudarte en lo que necesites. ¡Gracias por tu comprensión y participación en nuestra comunidad!
 

Saludos,
Bérangère

[newazuae]

The key for me has been to learn how to expand my network in different business communities. For that reason, I tend to join different Chamber of Commerces events, where I can chat off-line with new prospects and building trust before engaging them in any lead management system.

[08513]

I think it's importnt to be a likable person and show a geniue interest to help. Also, knowlege about the specific painpoint further establishes trust. While this is true, if you do not have capacity for certian topis, in my experice saying something like "I can connect you with someone with more depth to help anwer x question" sounds better than "Let me get my IT guy" 

[RWachira]

I agree with this approach especially when you sell technical solutions, how you navigate difficult questions matters

[VReynolds]

I connect with leads via the 3 prong method... email an intro, follow up with a call on the next day, and connect on LI / as well as read LI posts to identify relevant content... then call again

[GJohnson15]

Insightful method, getting a presence there with the customer and then following up with personalization. I'm curious if you know your follow-up numbers regarding this method. I would love to pick your brain seeing as I'm new to sales in this capacity.

[Vantheman]

Personally I don't follow metrics. I think anything is a **bleep** shoot but
just attempt to be as real and effective as possible.

[Vantheman]

That is the most effective approach I have found also.

[MMirandaSanch]

Lo que yo hago es claro responderme rápidamente o tambíen investigo sobre el lead para adaptar mi mensaje a sus necesidades o problemas específicos, lo que genera una mejor conexión. Uso varios medios de contacto, como correos electrónicos personalizados, llamadas telefónicas, mensajes directos en redes sociales, o incluso marketing automatizado, dependiendo del contexto.

[PConrad7]

The key for me has been to learn how to expand my network in different business communities. For that reason, I tend to join different Chamber of Commerces events, where I can chat off-line with new prospects and building trust before engaging them in any lead management system. Any thouyghts?

[GJohnson15]

Face-to-face communication can be both a blessing and a curse depending on how practiced you are in nonverbal communication. Some people do so much better on the phone vs in-person sales.

[Amalnur]

To connect with leads, i use a multi-channel approach . First, i send a personalised email that addresses their speacific problem/ issue, showing how my product can help. If there's is no response, i follow up with a call or Linkedin message , referencing their business needs or recent activity. Additionally, using a meeting scheduling tool like calendly makes it easy for leads to book time when it's convenient for them, reducing back and forth communication . Timing and personalization are key to starting that first conversation .

[MarkWalk]

Leveraging social media can be a great way to connect with leads. If a lead is continuously showing no connection with outreach from the CRM database, leaving an engaging email may not be enough to pursue this lead and start a conversation. Therefore, connecting through platforms like Facebook are an effective way to reach leads sometimes, especially if emails and calls are not being answered. 

[VictorC1]

1. Use the CRM to Organize Leads

• Import Leads: Start by importing your leads into HubSpot's CRM. You can upload a CSV file or manually add them.
• Segment Leads: Use filters and lists to segment your leads based on criteria such as location, industry, or engagement level.

2. Personalize Communication

• Personalize Emails: Use HubSpot's email marketing tools to create personalized email templates. Include the lead’s name and tailor the content to their interests.
• Use HubSpot Tokens: Insert tokens to personalize emails automatically with information from your CRM.

3. Engage Through Email Sequences

• Create Sequences: Set up automated email sequences to nurture leads. You can schedule follow-ups based on their engagement.
• Track Engagement: Monitor which emails are opened and clicked to understand lead interest and adjust your approach accordingly.

4. Utilize Chat and Bots

• Live Chat: Implement HubSpot's live chat feature on your website to engage with leads in real-time.
• Chatbots: Use chatbots to qualify leads and answer common questions, guiding them to relevant resources or scheduling meetings.

5. Schedule Meetings

• Meeting Links: Share your HubSpot meeting link with leads to allow them to schedule time with you easily.
• Integration with Calendars: Ensure your calendar is connected to HubSpot to avoid double bookings and streamline the scheduling process.

6. Leverage Social Media

• Social Monitoring: Use HubSpot’s social media tools to monitor mentions and engage with leads through social channels.
• Direct Messaging: If appropriate, reach out to leads directly on social media platforms where they are active.

7. Use Call Tracking

• Track Calls: Use HubSpot’s call tracking feature to record calls and log notes about your conversations with leads.
• Follow Up: Schedule follow-ups based on the outcomes of your calls to keep the conversation going.

8. Monitor Lead Activity

• Activity Feed: Regularly check the activity feed for each lead to see their interactions with your content (emails opened, links clicked, etc.).
• Engagement Scoring: Use lead scoring to prioritize your outreach efforts based on their engagement level.

9. Analyze and Adjust

• Reporting Tools: Use HubSpot’s reporting features to analyze the effectiveness of your outreach and engagement strategies.
• A/B Testing: Test different email subject lines, content, and sending times to see what resonates best with your leads.

[ayasar]

yes!!

[HCazatt]

To establish contact with leads:

1. Customize your outreach - Craft a message that speaks to the lead's unique requirements or passions.
2. Follow up often - Use a cadence of follow-ups to remain tenacious without coming across as pushy.
3. Make use of several channels - Interact via social media, LinkedIn, phone conversations, or email.
4. Provide value up front — To demonstrate your competence, share pertinent thoughts, solutions, or material.
5. Make use of timing — Get in touch with the lead at a time when they are most likely to reply, like after reading your content or during business hours.

[Fheng]

by reaching out. And hearing what their "issues/problems" may be. Offer some common understanding and education on the problem or issues they are experiencing.