How do you align with your target buyers?

[KyleJepson]

Most sales teams understand that it's important to focus on the buyer's needs, but the pressures of being a salesperson make it easy to forget and instead focus on closing the deal. How do you keep your buyer at the heart of your sales process? Share your ideas in the comments below!

*To learn more about this, check out the Aligning your sales team with your target buyer lesson via HubSpot Academy. 

[MMusselman]

The idea that we won't conduct any business unless it directly benefits the buying party is a great way to think about a sale.  We need to keep in mind that we sell to help other people conduct their business better, no matter what it is we're selling.  

[lmald037]

Such a good point! It’s so easy to get caught up in hitting quotas that you forget the buyer’s perspective. I think the key is active listening and asking the right questions to really understand their pain points. Plus, tailoring your pitch to their needs instead of going with a one-size-fits-all approach makes a huge difference.

[ISmolin]

There are a couple of books I recommend to read related to prospecting and sales - Discovery Phase - questions to ask  -  Fanatical Prospecting - Jeb Blount

and Discover- questions get you connected by Deb Calvert. 

[ElieZaher]

In order to align with buyers smoothly during the sales process, and meet their needs effectively without any friction or obstacles, involves in the exchange of information and services. By making the buying process easier with flexible choices and adaptable payment options and continuously seeking feedback for enhancements, design a purchasing experience that is seamless and effective while fostering long term trust thus facilitating customers in reaching their objectives effortlessly.

[PConrad7]

A good current process mapping needs to take place, and an open observationand discussion with the Sales Reps account status (learning from wins and losses). Than, a simplification of every step (friction removal) and a customer centric dialogue could be adopted for every single step of the process. 

[ISmolin]

You need to ask questions having a discovery call before doing the presentation, meaning understanding the needs/ challneges/ goals the customer has together with startegy/ methods are used to achieve those goals and concenrns your customer have using this strategy. After that, you explain/ share your concept how you are going to help the customer achieve those goals and educating the customer. Keep in mind you have 2 ears and juts 1 mouth 😄 ask more questions and keep in mind presenting is not the same that selling. 

[GJohnson15]

I couldn't agree more. I feel like when training new salespeople they want to talk 70% of the time when they should be listening 70% of the time. It's important to remember the two ears one mouth fact.

[Princella]

Actively listen to understand their needs and pain points and tailor your actions to their needs. 

[BSmith2002]

building the pitch to the buyer is the best start. In sales there is no one size fits all solution. Asking the proper questions when assessing the problem is also very important. 

[Achieve_Nexus]

This was actually very interesting to consider.. 

My whole messaging will have to be re-evaluated.

[GJohnson15]

I'm curious what your messaging was before, it would be cool to share the difference between the two after knowing what you now know. 

[mshahzaib0]

1. Understand Your Target Audience

2. Tailor Your Product or Service Offering

3. Develop a Targeted Marketing Strategy

[GSouza35]

When solving something for someone, it’s essential to focus on their needs and ensure you're delivering value rather than making the conversation about yourself. Active listening, empathy, and sound judgment will help you determine if your solution is truly the right fit. These qualities will allow you to better align with your target audience and offer them the solutions they actually need.

[JeevaRam]

A salesperson should prioritize the customer's needs and challenges over simply closing the deal. Active listening, value-driven conversations, personalization, and building relationships help build trust and lead to more successful and sustainable sales outcomes.

[Fadeola1]

I would listen to them to understand their pain-point, I would seek to educate and equip them about possible solutions we provide while discussing the pros and cons of each solution and letting them know which prefer they go for. I will make sure I work with them for their goals to be met.

[NStanchev]

It is important that the buyer feels comfortable and confident about the product, and has the sense that it is making a good profit/deal.

[Mongi]

By adapting my communication to the prospect's information need and the phase of the buying journey he is at.

[MOshiro]

Listen to what the customer needs and deliver.  Additionally, offer something that you see will help them in the future.  

[EMarquez7]

My experience with sales teams is minimal. If I were to engage in such a task, I would focus on understanding the target audience's buying behaviors, spending habits, and information sources by creating detailed buyer personas. I would educate the audience with informative content about products or services and establish shared goals between sales and marketing teams. Understanding customers' values and emotions is crucial, and using market segmentation would help cater to them better. I would focus on creating readable content to increase engagement and conversions, aligning the product with the target market's needs and preferences to boost customer satisfaction and loyalty and drive repeat business and positive word-of-mouth.

[JayTiegs]

I like to align with my buyers by first connecting with them by finding commonality.  Then, listening to them as they describe their problem and offer ways that I can help them find a solution.  I view sales as a leadership and influence process.