How do you align with your target buyers?

[KyleJepson]

Most sales teams understand that it's important to focus on the buyer's needs, but the pressures of being a salesperson make it easy to forget and instead focus on closing the deal. How do you keep your buyer at the heart of your sales process? Share your ideas in the comments below!

*To learn more about this, check out the Aligning your sales team with your target buyer lesson via HubSpot Academy. 

[ISmolin]

You need to ask questions having a discovery call before doing the presentation, meaning understanding the needs/ challneges/ goals the customer has together with startegy/ methods are used to achieve those goals and concenrns your customer have using this strategy. After that, you explain/ share your concept how you are going to help the customer achieve those goals and educating the customer. Keep in mind you have 2 ears and juts 1 mouth 😄 ask more questions and keep in mind presenting is not the same that selling. 

[GJohnson15]

I couldn't agree more. I feel like when training new salespeople they want to talk 70% of the time when they should be listening 70% of the time. It's important to remember the two ears one mouth fact.

[JuanNietoGarcia]

How do you manage when you find the "I'm not here to explain you my secrets" kind of buyer??

[Princella]

Actively listen to understand their needs and pain points and tailor your actions to their needs. 

[BSmith2002]

building the pitch to the buyer is the best start. In sales there is no one size fits all solution. Asking the proper questions when assessing the problem is also very important. 

[Achieve_Nexus]

This was actually very interesting to consider.. 

My whole messaging will have to be re-evaluated.

[GJohnson15]

I'm curious what your messaging was before, it would be cool to share the difference between the two after knowing what you now know. 

[mshahzaib0]

1. Understand Your Target Audience

2. Tailor Your Product or Service Offering

3. Develop a Targeted Marketing Strategy

[GSouza35]

When solving something for someone, it’s essential to focus on their needs and ensure you're delivering value rather than making the conversation about yourself. Active listening, empathy, and sound judgment will help you determine if your solution is truly the right fit. These qualities will allow you to better align with your target audience and offer them the solutions they actually need.

[JeevaRam]

A salesperson should prioritize the customer's needs and challenges over simply closing the deal. Active listening, value-driven conversations, personalization, and building relationships help build trust and lead to more successful and sustainable sales outcomes.

[Fadeola1]

I would listen to them to understand their pain-point, I would seek to educate and equip them about possible solutions we provide while discussing the pros and cons of each solution and letting them know which prefer they go for. I will make sure I work with them for their goals to be met.

[NStanchev]

It is important that the buyer feels comfortable and confident about the product, and has the sense that it is making a good profit/deal.

[Mongi]

By adapting my communication to the prospect's information need and the phase of the buying journey he is at.

[MOshiro]

Listen to what the customer needs and deliver.  Additionally, offer something that you see will help them in the future.  

[EMarquez7]

My experience with sales teams is minimal. If I were to engage in such a task, I would focus on understanding the target audience's buying behaviors, spending habits, and information sources by creating detailed buyer personas. I would educate the audience with informative content about products or services and establish shared goals between sales and marketing teams. Understanding customers' values and emotions is crucial, and using market segmentation would help cater to them better. I would focus on creating readable content to increase engagement and conversions, aligning the product with the target market's needs and preferences to boost customer satisfaction and loyalty and drive repeat business and positive word-of-mouth.

[JayTiegs]

I like to align with my buyers by first connecting with them by finding commonality.  Then, listening to them as they describe their problem and offer ways that I can help them find a solution.  I view sales as a leadership and influence process. 

[BenVos]

This is about how the salesperson pays attention. So that's how technology can be an aid, or an impediment. If you're too focused on the technique, the technology, or the way you're coming across, you won't be effective. On the other hand, you need to use technology and techniques. There is no substitute for practice and experience. The great sales professionals use the technologies available in a way that enhances the process. For instance, in an earlier video, Kyle used a funnel and a jar in a simple but effective way to illustrate his point. He didn't complicate the process - he clarified his point and used visual aids to capture our attention in a memorable way.

[CJones278]

The sales person needs to remember why they are there and focus on that not getting lost in the moment

[christopherjana]

Online research. Networking. Treating them like people and not just sources of revenue. 

[NFuerst]

You keep your buyer at the heart of your sales process by connecting your solution(s) to every, if not as many, aspects of the prospect's problem they want to solve/opportunity they want to pursue as possible. If your solution solves/addresses a few aspects, the prospect could turn to another company for a solution that addresses more of their issues. Also, do NOT fixate on one solution. Of course, you, as the seller, may have a preferred solution for the customer to take, but they may not always see it your way and could be turned off by the inflexibility.

[DRMiguel22]

CNF - Client or Customer Needs Fit.