To identify active buyers , salespeople often look for sign of engagements, like website visits, downloads of content, socialmedia interaction , or email opens. My favorite way is tracking website behavior through tools like HubSpot or Google Analyt read more

Game of Emails: Compliance is Coming – Inbound24 Recap Welcome, noble Lords and Ladies, to the realm of Inbound24, where we explored the treacherous lands of email deliverability and compliance. We hope you found our journey into making these d read more

Before you get overwhelmed trying to figure out how to manage all of these new shiny tools or get down on yourself for not doing more, take a breath, a step back, and join me and @NicoLafakis for the realest INBOUND 2024 recap you'll see. If you read more

Welcome to your Recap of INBOUND 2024! Here’s a summary of Thursday and Friday’s highlights and key takeaways from the sessions and events we enjoyed. Keynote Highlights Thursday, Sept 19 - The Power of Unified data, Product led g read more

This year, our partner agency brought some folks from our project management team - and I was so curious to see if anyone found any good sessions for this kind of role or if they had any ideas of sessions or activities for future years that would ap read more

With so many learnings, I'm wondering how everyone takes their insights back to their teams (especially partner agencies). Anyone got any good tips or have done something that worked well in the past?