INBOUND Topics & Trends

graciedesantis
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With so many learnings, I'm wondering how everyone takes their insights back to their teams (especially partner agencies). Anyone got any good tips or have done something that worked well in the past? 

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CYM-Chris
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Find a way to create and/or curate resources in a way that will serve your team AND be interesting for you so you can be passionate about it. Maybe it's some short Looms of your commentary. Maybe it is a doc full of specific links alongside the context for why they are important. Maybe it is a live follow-up with the team to discuss your top 5 takeaways.

In the best case scenarios, it's all of the above. Without some curation and context, aka hand-holding, it will be very challenging for anyone who was not at the event to consume your insights in an actionable way.

They will thank you for it.

To help with this, I'll be doing a recap with Nico Lafakis today on LinkedIn and we'll sharing some curated suggested resources of our own. Check it out here: https://www.linkedin.com/events/7243627229933400064/comments/

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Josh
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Recognized Expert | Diamond Partner
Recognized Expert | Diamond Partner

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Hi @graciedesantis,

 

Here's our plan:

  • Lunch and learn/debrief for our internal team to do some knowledge transfer and how this will impact or apply to clients
  • Our team will utilize the software updates internally so they can understand the functionality before sharing with clients
  • A webinar and some on-demand content specific to our clients, which will provide the option to book some 1:1 time with us

Because our team and clients work closely together on an ongoing basis, there are usually some use cases in which product or strategy updates will apply immediately so the discussion happens naturally in our regular meetings. In other scenarios, especially for bigger product launches, it's helpful for them to hear about the functionality and potential even if they don't have an immediate use case.

 

Our goal is to share as much as we can, as quickly as we can without overwhelming.

 

Hope that helps, @graciedesantis! Thanks for the ping @kennedyp




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Diamond Partner & HubSpot Certified Trainer

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EmaOdorovic
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Hi @graciedesantis 

 

This is totally something our team has dealt with. We all go to these sessions, get super pumped with ideas, and then it's like, "Okay, how do we NOT bore the rest of the team to death with all this info?" So what we’ve started doing is creating a “debrief digest.” Basically, we gather our key takeaways and condense them into a quick, one-pager (and yes, we absolutely include memes or gifs—because no one reads walls of text).

Then, instead of just dropping it in the chat and crossing our fingers that someone actually reads it, we’ll do something more interactive, like a "lunch and learn" or a casual coffee chat. That way, we can talk through the cool stuff and even brainstorm ways to implement it as a group. Bonus: it doesn’t feel like a boring report, more like a fun hangout with learning thrown in.

Before we even attend, we ask the team what they want us to focus on. That way, we’re bringing back insights that actually matter to the work we’re all doing. How’s everyone else managing to share learnings with their teams? We'd love to hear any tips or tricks that have worked well!

Ema Odorovic.png

 

 

Jnix284
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@graciedesantis These are great suggestions from @Josh and @CYM-Chris, one thing I also do is request slides from speakers/sessions that really resonated - most will share the slide decks with you if you ask, I can't remember if this is a resource available. You can also check the youtube for recordings to grab screenshots of relevant slides to put together a mini presentation deck to share ideas back with your team.


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Jennifer Nixon
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Josh
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Recognized Expert | Diamond Partner
Recognized Expert | Diamond Partner

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Hi @graciedesantis,

 

Here's our plan:

  • Lunch and learn/debrief for our internal team to do some knowledge transfer and how this will impact or apply to clients
  • Our team will utilize the software updates internally so they can understand the functionality before sharing with clients
  • A webinar and some on-demand content specific to our clients, which will provide the option to book some 1:1 time with us

Because our team and clients work closely together on an ongoing basis, there are usually some use cases in which product or strategy updates will apply immediately so the discussion happens naturally in our regular meetings. In other scenarios, especially for bigger product launches, it's helpful for them to hear about the functionality and potential even if they don't have an immediate use case.

 

Our goal is to share as much as we can, as quickly as we can without overwhelming.

 

Hope that helps, @graciedesantis! Thanks for the ping @kennedyp




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Diamond Partner & HubSpot Certified Trainer

CYM-Chris
Solution
Contributor

Post-Show Follow-Up

SOLVE

Find a way to create and/or curate resources in a way that will serve your team AND be interesting for you so you can be passionate about it. Maybe it's some short Looms of your commentary. Maybe it is a doc full of specific links alongside the context for why they are important. Maybe it is a live follow-up with the team to discuss your top 5 takeaways.

In the best case scenarios, it's all of the above. Without some curation and context, aka hand-holding, it will be very challenging for anyone who was not at the event to consume your insights in an actionable way.

They will thank you for it.

To help with this, I'll be doing a recap with Nico Lafakis today on LinkedIn and we'll sharing some curated suggested resources of our own. Check it out here: https://www.linkedin.com/events/7243627229933400064/comments/

kennedyp
Community Manager
Community Manager

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Hi @graciedesantis! Welcome to the Community-- happy to have you here 😊

 

I am so happy to hear you are overflowing with new things to share with your team from IN24! What were some of the highlights? 

 

Maybe @Jnix284, @Phil_Vallender, @danmoyle, or @Josh can tell us how they are sharing their IN24 insights with clients and agencies! 

 

Best, 
Kennedy


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