INBOUND 24 Recap Day 2 & 3

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Welcome to your Recap of INBOUND 2024! Here’s a summary of Thursday and Friday’s highlights and key takeaways from the sessions and events we enjoyed.

Keynote Highlights

• Thursday, Sept 19 - The Power of Unified data, Product led growth, and Revenue
• Featuring:
• Andy Pitre, EVP of Product @ HubSpot
• Francois Ajenstat, CPO @ Amplitude and former CPO @ Tableau
• Karen Ng, SVP of Product @ HubSpot
• Summary:
• In this fireside chat, product leaders Francois Ajenstat, Andy Pitre, and Karen Ng discussed how unified data accelerated customer value and enhanced retention. They covered the importance of product-led growth (PLG), creating seamless data experiences, and continuous experimentation. Insights were shared on making your product the best salesperson.
• Key Takeaways:
• Align marketing, product, and sales teams with a unified view of the customer.
• Emphasize a unified experience across all customer touchpoints.
• Leverage PLG to let the product drive sales—embrace the "try before you buy" approach.
• Continuous experimentation is essential for optimizing user experiences.

• Friday, Sept. 20 - Top 3 CX Lessons for Converting Detractors to Promoters
• Featuring:
• Jon Dick, SVP of Customer Success @ HubSpot 
• Michelle Peluso, CCO @  CVS Health
• Summary:
• In this chat, Jon and Michelle Peluso shared how CVS Health converted 45% of fans into promoters with a consumer-centric strategy. They emphasized using data-driven feedback, closing feedback loops, and addressing core issues to drive loyalty and satisfaction. They highlighted the power of predictive NPS and the balance between AI and human touch.
• Key Takeaways:
• Predictive NPS is an incredibly powerful tool.
• "AI and Humanity have to coexist."
• Prioritize solving core issues while striving to create delightful experiences.

Product Announcements 

• More features for Marketers: The Marketing Hub and Content Hub you know and love. Only better. More leads, less headaches. 

• Breeze: AI made easy, so work can be done even easier. Deadline-beating, goal-crushing, stress-busting AI.

• Copilot: Your AI companion to assist with day to day tasks so you can work better. 
• Agents: Drive growth across marketing, sales, and service.
• Content agent: Breeze Content Agent allows you to spend less time creating content and more time being strategic.
• Social media agent: Breeze Social Media Agent analyzes your performance, company details, audience, industry, and market trends to develop breakthrough social content.
• Prospecting agent: Breeze Prospecting Agent researches and executes personalized outreach strategies for prospects in your CRM, to help you build more qualified pipeline.
• Customer agent: Breeze Customer Agent uses info from your knowledge base, website, and blog to quickly respond to customers 24/7, 365.
• Breeze Intelligence: More powerful data, for more powerful results.

• 200+ more product updates! See everything at hubspot.com/spotlight

Quotes of the Day

• "Data without action is a missed opportunity." - Francois Ajenstat Amplitude CEO
• "You can't improve what you can't measure." -  Francois Ajenstat Amplitude CEO

Looking Ahead

Let us know which sessions were your favorite at INBOUND 2024! Did you meet someone new, network with your peers, get some awesome HubSpot swag? Let us know!