Game of Emails: Compliance is Coming – Inbound24 Recap

[dschwarz]

Game of Emails: Compliance is Coming – Inbound24 Recap

Welcome, noble Lords and Ladies, to the realm of Inbound24, where we explored the treacherous lands of email deliverability and compliance. We hope you found our journey into making these daunting challenges not only accessible but, dare we say, enjoyable!

Key Takeaways from Our Battle Council:

As the winds of change sweep across the email kingdom, spam continues to darken our inboxes, and the Night's Watch—those ever-watchful mailbox providers—adapt to keep us safe. But fear not, for engagement and compliance are now allies, like two valiant knights defending your email campaigns.

Here are the most crucial scrolls of wisdom from our council:

• Engagement and compliance are a power couple—as inseparable as Daenerys and her dragons. When they fight alongside each other, victory is inevitable.
• The Night’s Watch—and by this, we mean deliverability wizards—love their numbers. They keep a sharp eye on the ratio of positive engagements (opens, clicks) to negative ones (spam complaints, ignores). Your success depends on balancing these forces like a skilled swordfighter.
• Silence can be deadly. When your recipients stop engaging or start sending ravens of complaint (spam reports), take heed! Even the most loyal bannerman can turn if ignored.
• Unsubscribes are not a betrayal. In fact, losing a few disinterested houses is better than allowing unrest to fester in the shadows. Better to release them with honor than let them turn against you.
• Email is a battlefield of popularity. Strive to be more like Jon Snow—honorable, well-liked, and respected—rather than the cunning yet ultimately despised Cersei Lannister.

3 Strategies to Ward Off Negative Engagement:

1. Develop a sunset strategy for unengaged contacts. Just as wise rulers know when to retire old alliances, you must know when to cease sending to uninterested recipients.
2. Suppress the “nevers.” Some allies will never open your missives, no matter how noble your cause. Best to keep them at bay before they cause harm.
3. Be cautious with new allies. Whether you're gathering banners or email contacts, be wary of questionable sources. Better to have a few trustworthy allies than an army of unknown loyalty.

3 Bonus Secrets from the Masters:

• Gold alone won’t win you a kingdom—or an inbox. Those “email warming tools” are no shortcut to victory. There’s no replacement for trust earned over time.
• Find your rhythm. Like a master tactician, know when to strike. Sending too often can overwhelm, too rarely and they may forget your banner entirely.
• Fortify your keep. Secure your campaigns with strongholds of 2FA, SSO, and password managers—because a breach could bring your entire kingdom to ruin.

May these lessons guide you well, and may your email campaigns be as unstoppable as Daenerys' dragons. Compliance is coming, and those who prepare will reign supreme!

[EmaOdorovic]

Hi @dschwarz, 

I hope you're doing well. I have a question regarding email campaigns. If my goal is to achieve a 40% open rate, what level of personalization would you recommend? Previously, my team spent about an hour personalizing each email, which resulted in a 63% open rate. For context, I was writing email sequences for cold outreach to enterprise-level healthcare organizations.

Thank you for your insights.