Sales Track at INBOUND

[jennysowyrda]

Numbers don't scare you, they invigorate you. You see the target, and you've already blown past it, because you're just that good. You solve for your customer, and you don't put the pressure on anyone to take action. You're here to achieve, no...exceed the goals set forth for you and you do so by scaling better, growing smarter and taking a personal interest in all of your potential clients.

INBOUND 2021 will feature on sessions focused on helping sales team members meet your goals.

Check out these marketing sessions at INBOUND and block your calendar now.

You can view the full sales agenda here.

AMA: Close Rate Best Practices

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Join this session to ask Eric all about how your "close rate" is THE most important sales metric. When prospects contact our marketing agency, they usually share that they want more leads. "What is your current close rate?" Usually the answer is something like 10-20%. Increasing the close rate as a first initiative will forego the need for more leads today. Eric will share the secrets to his 85% close rate at Square 2 Marketing. Let's discuss sales enablement as the first project, not the last, and learn real life examples of how to help clients raise their close rates first, and then drive more leads into a killer sales process.

How to Grow from 5 to 50 Sales Executives Without Losing Productivity

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Let's be honest, scaling is hard. This session is dedicated to those revenue leaders that are looking to scale, but don't want to lose visibility of the productivity of their teams. Carolina Samsing, Chief Revenue Officer at Nubox, will share tried and true tactics to structure, measure, and grow your teams in order to become a revenue machine.

The Benefits of Curating Content to Your Audience

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"If it’s not broken, don’t fix it" doesn’t necessarily work in every case. Continuous innovation is sometimes crucial to a brand’s survival. Attracting customers is only half the battle, while retention and keeping them engaged is the other half that can either result in continuous growth or a severe loss.

Use the Third List to Gain More Sales and Become a Referral Seller

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In a sales world, where only 7% of reps ask for a referral, the power of referral selling has been missing. People have good intentions to ask for them, but they forget. There is no plan and no strategy to incorporate referrals into their process. Enter, The Third List. This oh-so-simple process, once learned, will have you asking yourself why you didn't do this sooner. Leave the session ready to roll with more referrals - the best kind of sales opportunities to have.

The Conversational Case: How to Script the Stories That Sell Ideas

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You know that selling your product means having to make the case for it. You need partners, investors, and eventually your audiences and customers to see your product or service as the right one for them -- but how do you ensure they see that too? Even more, how do you do that when time and attention is limited? You script the story they’ll tell themselves. In this interactive session, join change communications expert and 20-year message strategist, Tamsen Webster as she shows you how to do just that.

Breaking into Uncharted Territory

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Forward-thinking companies need to start putting their $$ where their mouth is and dedicating substantial money, resources, and time to developing products for people of color and other underrepresented communities. How can you re-think your customer personas and start making them more inclusive and available to all people, and not just who've you've targeted in the past?

Suit Up Superheroes! How AI Supercharges Revenue Streams

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Technology makes the impossible into the possible. It turns Bruce Wayne into Batman and Tony Stark into Iron Man. Now it’s time to give employees at every company the opportunity to be a superhero! Learn how Artificial Intelligence (AI) and people work together in an augmented workforce—where repetitive tasks are automated so that employees can truly shine by focusing their efforts on high-value work they actually enjoy.

The Power of Growing Pains

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Learn from expert Kelly Watkins what hurdles one has to overcome to scale their company past a certain stage, and the influence marketing has in a company's accelerated growth.

The Secret to Sales Manager Success

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This session is designed to help sales managers build a behavior plan and success roadmap for their sales team. Our time will focus on how to proactively coach and develop your sales team, ultimately helping them scale their time more effectively and improve sales performance. Sales managers will learn how to successfully coach and enhance client meetings, deal advancement & pipeline optimization.

The Start of Leaving a Legacy

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Enacting institutional change is a challenge, but one that needs to be faced head on. A way to achieve this is by enacting change at the structural level, and giving opportunities to those people who never had those opportunities before.

Texting v. Email for Sales: When and How to Use Each Channel

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Customers increasingly say they want to communicate with businesses using text or short message service(SMS). But, email is still the default form of business communication for sales. So when should your reps text a customer, and when should they email? And how do you enable texting without losing information you need about your customers?

In this session, learn how to use business text and email together to enhance relationships with prospective customers without losing valuable customer data. Get best practices on when to text versus when to email, so customers can move quickly through your sales cycle.

Sales Will Return to Normal - Don't let your Reps Revert Back to Old, Bad habits

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In the early days of the pandemic, sales teams were forced to adapt and adapt quickly. They adopted virtual selling techniques, learned a CRM, started logging sales activities. In many cases, these teams improved efficiency and transparency. Whether or not you've thrived or struggled over the last year, it's time to define which habits you want to keep and which you want to avoid falling back to. This session will help you better understand: What sales activities worked; What sales activities failed; How to implement an ongoing training and support plan to continue with the good habits. 

The Secret Ingredient to Turning Your Passion into a Business

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There's a risk when starting your own business, but even more so when it's tied to a passion of yours. Join David Chang as he talks about how he took his love for cooking and nourished it to evolve into multiple businesses across the globe today.

Data Trends of the Future

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Learn how Snowflake made data analytics and storage the talk of the tech industry.

Future Unicorn Paths to Growth

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What are the secrets behind future Unicorn's growth? Listen to Qwilr’s Mark Tanner, GetAccept’s Samir Smajic, and HubSpot’s Scott Tousley as they discuss the following topics: How do you find product-market fit in the early days? What is the right balance for investing in sales in our hyped-up world of PLG? When is the right time to invest resources in GTM vs product? Join this panel discussion to learn more about how other founders and HubSpot think about growth and scale.

Visit inbound.com to check out the full marketing agenda.

Check back for more highlights and agendas coming soon! 

If you haven't signed up for your free INBOUND pass yet, save your spot and register today.