Google Grant for Non-Profits - Is traffic paid search or organic search?

[tmartinsmith]

When evaluating traffic source in HubSpot, is traffic driven by a Google grant (non-profit orgs) tracked as paid search or organic search? 

[Josh]

Hi @tmartinsmith,

If you are auto-tagging your ads or manually adding a UTM code it will attribute the traffic accordingly. 

Even without the tagging, it still should not show as organic. Here's an article with more on tagging. In HubSpot, we've seen them fall under direct or sometimes Paid, without campaign allocation. Best practice is to get your UTM codes set up.

Note, whether or not the ads are run through standard Google Ads or Google Grants, the analytics/reporting aspect doesn't change.

Josh