Event Recap: 10 Digital Strategies Shaping The Future Of Nonprofit Growth

[katelesniak]

 

If you're curious about how your nonprofit organization can grow in 2022—and feeling a little lost in all of the trends and information that's out there—this event recap is your place to start.

In partnership with Community Boost, HubSpot for Nonprofits presented 10 Digital Strategies Shaping The Future Of Nonprofit Growth (Passcode: AM3!4p&M) and highlighted both foundational and traction-building strategies that all nonprofit marketers and fundaisers can apply this year. 

View the event recording (passcode = AM3!4p&M) 
Download the deck

We really suggest that you settle in and view the recording—it's worth your 60 minutes to understand strategies on everything from building influencer partnerships on TikTok to Google Ad grants to changing privacy rules to website-based engagement using chatbots and progressive forms. But, if you've only got a minute here's a quick recap of each strategy. 

5 Foundational Strategies

1. Leverage the new era of privacy to ask visitors openly for their responses to questions—this is zero-party data—and craft experiences based on answers. 
2. Use website content, and conversion points like progressive forms, to deepen relationships, rather than only drive SEO. 
3. Setup GA4 to run concurrent to Universal Analytics.
4. If running paid ads,  run offline conversion tracking reports and explore setting up CAPI.
5. Make less content and match creative to the platform.

5 Traction-Building Strategies

1. It is imperative to diversify your marketing channels and build the muscle to try new channels faster.
2. Use website content, and conversion points, to deepen relationships, rather than only drive SEO. 
3. Utilize the Google Ad Grant as soon as possible and be on the lookout and apply for Microsoft Ad Grants.
4. 1 +1 = 3. When you are ready to scale test and invest in paid ads including: Meta ads, Paid Google Search ads, Display & YouTube ads.
5. Email is more personal than ever—look at SubStack's growth and revenue as an example, and consider how newsletter products that are personal, routine, and connected to a membership program can grow recurring revenue for your organization. 
   

We hope this recap inspires some experimentation at your organization, or gives you the boost you need to update an existing strategy. What's driving growth and traction at your nonprofit these days? What are you setting aside until next year? We would love to hear your thoughts in the comments.

[pauledwards]

As someone who has worked with non-profits in the past, these are great strategies and they can easily be overlooked. If I knew these best practices before, it would have been a game changer, but better late than never!