Jul 11, 2021 2:21 PM - edited Aug 12, 2021 9:48 AM
Website data, or traffic data, show you trends in your visitors' browsing behavior. In HubSpot, this type of data is found in various analytics tools and report types.
Which reports do you find yourself going back through month-to-month? Which ones help you showcase the value of your marketing efforts to your stakeholders?
Pro-tip: As you build up the number of resources you offer, attributing the conversion to a specific touchpoint or multiple touchpoints can be challenging. Attribution models are a great solution.
Start off by building contact create attribution reports to track which content is converting visitors into leads. Double down on what’s working and explore where you could further optimize your content.
*To learn more about this, check out the Analyzing Your Website Performance in the HubSpot CMS lesson via HubSpot Academy.
Mar 19, 2022 7:20 AM
I'm old school (and an engineer); I have a spreadsheet where I track sessions, av time on site, bounce rate, traffic source, top pages and top blog content each month. Twice a year we do intensive reporting with campaigns, forms, contacts and more.
Mar 8, 2022 3:59 PM
Despite the inumerable options for reporting, we still rely heavily on the most frequently visited pages to reinforce to our clients where we need to continue to build better content. Sometimes the most routine content is what customers are clamoring for: hours of operation, how to get a quote, what a project includes, etc... Armed with this information we map out way to continuously improve the content.
Jan 13, 2022 4:21 PM
There are a variety of tools to use when analyzing SEO and website pages. It really just depends on what the goals are, or what updates need to happen to improve authority within SEO. HubSpot Analytics and Google Analytics are great to compare and see what edits they are requesting improvement from.
Nov 19, 2021 5:23 AM
I use Analytics, Ahrefs, and Semrush on a monthly basis where I track the number of unique pages, number of unique visitors, goal conversions and on Ahrefs, I track all from backlink acquisitions to organic traffic, organic growth, and keywords ranking positions.
Nov 1, 2021 6:32 AM
At Serendipia. we use daily hotjar, semrush and google search console reports for our custom made projects yet since using the Hubspot CMS we also got to check now daily the Hubspot Marketing Dashboard which is quite complete as well.
Sep 30, 2021 9:03 AM
The marketing dashboard is great. We use it for reporting on blogs, emails, website traffic, forms, chat bots and more. I just wish we could get a little more Google intel from them. I'm sure that's a Google thing!