Which reports are currently on your marketing dashboards?

[JorieMunroe]

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

With this in mind:

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Bonus: Are you using more than one marketing dashboard?
• Are there reports in the HubSpot reporting library you've found particularly helpful?
• Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

[GoodClickMedia]

Which reports are currently on your marketing dashboards?

Currently, we are running reports on marketing, campaigns, customers, companies, cta's and events.

[GoodClickMedia]

In the dashboard i am working from we have reports based on Marketing Overview, Traffic Overview, Campaigns and Trade Shows or Events. We also have metrics on companies and contacts.

[JohnInDallas]

We created a dashboard that holds the following reports: 
Marketing Overview
Traffic Overview
Campaigns Overview
Sponsorships
Trade Shows / Events
Companies & Contacts
ICP Insights (Ideal Customer Profile)

[skurapa]

Currently to track the customers purchase behaviour i am using CRM tool.

[Nahae]

Hi. I'm just starting my Hubpost Joruney, I have interest in learning about the reports of digital marketing, ad and web performance. 

[KSupekar]

As a Marketer I am giving a task on convertion rate, Impression, cohort, contact us page 

[EApostol1]

As a Marketing Coordinator in learning, I am given a task to report the number of lead submissions thru forms and the Contact Us page of our website. I am using a Leads to Demo report, from form submission to agreeing to a demonstration session type of report. I still haven't got the greater chance to navigate and create other reports, I wish to learn how to generate a report that tallies the previous month's lead to demo report.

[alenacevedo]

I am new to HubSpot. Definitely curious to start this journey and learn everything about Marketing Analytics. As a Marketing Coordinator, this will be very useful in my career.

[CPerez79]

I just started by Hubspot journey!

[FranFelgueras]

Hello, I'm just starting my Hubpost Joruney, I have interest in learning about the reports of digital marketing, web performance, and ad performance. 

[INicar]

I use the dashboards all the time, but most recently, I have one with all the activity from a specific enterprise account so I can take a deeper dive into that account. I have the Recent Conversions, Contacts Original Sources, Lifecycle Contacts Overtime, Social Media Clicks, Email Contact Engagement, Marketing Email Opens and the Target Contacts Landing Page Visits. This gives me a great overview of the health of this account.

[KPiorkowski]

I am just starting my Hubspot journey! 

[BDas2]

In the Fashion industry, I have seen huge markets, reactions, and trends. However, in analytic competition is very high which is price competition. If I start a new business  I will have to spend lots of money for 6 to 12  months to give cheap price offer discounts for engaging people. Then we can get market as hubspot anlytics says. 

[Ifeanyi]

Simple and Custom

[em1ly]

Comparing channel conversions

Digital marketing

Landing page

[oashley5]

I am just now starting my HubSpot journey! I am excited to learn more about reports in digital marketing, email marketing, sales, etc.!

[mksmith5]

chat conversations by URL

email conversation totals

landing page total views

[NGupta5]

Traffic, Channelwise traffic, Bounce by each Channel, revenue by each channel.

[AbdulQadir482]

the traffic, visitors and keywords 

[JScott89]

With reports on multiple dashboards, we're tracking:

• Campaign Performance: Sends, Opens, CTR, Bounce, and Unsubs. as well as top-performing emails within each campaign. I've sorted these reports into simple graphs to quickly spotlight trends from the last 24HR up to YTD. 
  • This is monitoring Marketing Campaigns, Sequences, and Newsletter Subscriptions
• Ad Performance: Ads are analyzed for spend and conversion. For spend, we look at the total amount, cost per click, cost per contact, and correlations to the campaign or ad platform. For conversion, we are measuring impressions > clicks > submissions (leads) > deals won (volume and revenue). 
• Web Performance:: Traffic (sessions), Sources, Pages (Landing and others), UTM Parameters, Device types, and, Location. I'm also measuring lead capture (CTAs and forms). 

My favorite HubSpot templates are:

• Active campaigns with most influenced contacts
• Website visit, new contact, and customer totals by day

I'm honestly proud of all my dashboards. I love having detailed and granular views for myself and simple insightful dashboards for our C-suite. It's great that HubSpot allows for both and HubDB can manage any advanced needs.

[monique-23]

I am underway reigistering my start-up so I have not interacted with any of the dashboards and am very aggresive to learn and incorparate them in my business.