Which reports are currently on your marketing dashboards?

[JorieMunroe]

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

With this in mind:

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Bonus: Are you using more than one marketing dashboard?
• Are there reports in the HubSpot reporting library you've found particularly helpful?
• Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

[Rubi-Lebovitch]

Our Marketing Dashboard features insightful reports to track and enhance various aspects. Traffic Analytics details website traffic sources, such as organic search, paid campaigns, referrals, and social media. Contact Conversion Over Time measures visitor-to-lead and lead-to-customer conversions, assessing the effectiveness of lead magnets and CTAs. Landing Page Performance evaluates views, submissions, and conversion rates. Email Performance monitors open rates, click-through rates, and unsubscribe rates for email campaign strategy refinement. Blog Performance highlights impactful blog posts for traffic, engagement, and conversions. Social Media Reports track engagement, clicks, and conversions, guiding social media strategy. Campaign Performance provides a holistic view of marketing ROI for effective campaign optimization.

[LMousam]

I typically rely on the default dashboards, but I also create custom reports to monitor funnel progression and lead generation.

[KirstenS]

Cost of patient acquisition, lifetime value of patient 

[MAltiner]

simple and custom

[MAltiner]

I typically rely on the default dashboards, but I also create custom reports to monitor funnel progression and lead generation.

[ADoimo]

Absolutely! We've been making the most out of HubSpot's reporting tools to track our marketing performance and improve our campaigns. Here's a detailed rundown of what we have:

1. Reports on our Marketing Dashboard:

• Traffic Analytics: This allows us to see where our website traffic is coming from. We can break it down by source, such as organic search, paid campaigns, referrals, and social media.

• Contact Conversion Over Time: We're tracking how many visitors convert into leads and how many leads convert into customers. This helps in understanding the effectiveness of our lead magnets and CTAs.

• Landing Page Performance: Evaluates the effectiveness of our landing pages, in terms of views, submissions, and conversion rates.

• Email Performance: We monitor open rates, click-through rates, and unsubscribe rates of our email campaigns. This is crucial for understanding engagement and refining our email marketing strategy.

• Blog Performance: Gives insights on which blog posts are driving traffic, engagement, and conversions.

• Social Media Reports: Monitor the engagement, clicks, and conversions from our social channels. This helps in refining our social media strategy.

• Campaign Performance: This offers a holistic view of our marketing campaigns, providing insights on which campaigns are delivering the best ROI.

2. Multiple Dashboards:

Yes, we have more than one marketing dashboard. While our primary dashboard gives us an overview of our marketing metrics, we have specialized dashboards for:

• Content Marketing: Focuses on blogs, ebooks, and other content pieces.

• Paid Ad Campaigns: Dedicated to our PPC campaigns, monitoring ad spend, conversions, and ROI.

• Social Media: Specifically for our various social channels, tracking engagement, reach, and conversions.

3. HubSpot Reporting Library Favorites:

• Attribution Report: This has been invaluable! It allows us to understand which touchpoints are driving conversions, helping us attribute revenue to different marketing activities.

• Sales Funnel Report: Understanding the journey from a visitor to a customer and pinpointing any drop-off points.

• Contact Lifecycle Stage Funnel: This lets us see how contacts move from one lifecycle stage to another.

4. Custom Reports We've Built Recently:

• Referral Source by Customer Lifecycle Stage: This report combines the source of the lead with their current lifecycle stage. It's been enlightening to see where our most engaged and high-value leads are coming from.

• Time to Conversion: By understanding how long it takes for a lead to convert into a customer, we've been able to refine our nurturing campaigns and improve our sales process.

It's been an exciting journey diving deep into HubSpot's reporting capabilities. The insights we gain from these reports directly influence our marketing decisions, helping us improve and refine our strategies continuously.

[alexmarshall]

Marketing dashboards are a lifesaver for keeping tabs on the data that matters. I've recently come across some real hidden gems in using marketing dashboards. You can dive in deeper to get more info. It's like uncovering a treasure chest of insights that help us make smarter decisions. As for the reports I'm currently using on my HubSpot Marketing dashboard, it's all about tracking where our traffic and leads are coming from. Plus, I keep a close eye on which content resonates with our audience and, of course, conversion rates.

[Kezzie__]

I am currently using custom template

[MGuerra31]

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Templated one's, and marketing one.
• Are there reports in the HubSpot reporting library you've found particularly helpful?
  • Email's sent, opened, clicks, email send and date
• Which custom reports have you recently build that you're really proud of?

[AConcepts]

I'm using custom reports to track lead generation 

[Nishanth1]

Simple and custom

[BChaverri]

I use the default dashboards with custom reports to track logged in users and lead generation.

[LiDm]

• Closed Sale by Lead Source
• Closed Sale per month
• Close sale per product 
  
  These are just few of the many examples but we can always include more when we talk about lead and deal conversion.
  
  
  

[Cwasike]

Search engine rankings,customer rention rate and website traffic as per now

[SKanchana]

Informational reports and operational reports

[DSPeiro]

General traffic, session to lead convertion. For email mkt: OR, CTR. For social media: engagement ratio. 

[DKhianidiya21]

Simple and custom

[DTV5]

Informational reports and operational reports

[TahminaSultana]

At this moment, learning more about Hubspot and the tools. I haven't yet started working on the dashboard, but looking forward to use it in an efficient way!

[SCarvalho24]

At the moment, i am using the defuault dashboards. I am still new to it all but hope to be able to look into more complex reporting through training and courses.

[Chiara1]

I usually use the default dashboards, butalso custom report to track funnel and lead generation