HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Which reports are currently on your marketing dashboards?

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

 

With this in mind:

  • Which reports are you currently using on your HubSpot Marketing dashboards?
    • Bonus: Are you using more than one marketing dashboard?
  • Are there reports in the HubSpot reporting library you've found particularly helpful?
  • Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

64 Replies 64
KirstenS
Member

Which reports are currently on your marketing dashboards?

Cost of patient acquisition, lifetime value of patient 

0 Upvotes
MAltiner
Member

Which reports are currently on your marketing dashboards?

simple and custom

0 Upvotes
MAltiner
Member

Which reports are currently on your marketing dashboards?

I typically rely on the default dashboards, but I also create custom reports to monitor funnel progression and lead generation.

0 Upvotes
ADoimo
Member

Which reports are currently on your marketing dashboards?

Absolutely! We've been making the most out of HubSpot's reporting tools to track our marketing performance and improve our campaigns. Here's a detailed rundown of what we have:

1. Reports on our Marketing Dashboard:

  • Traffic Analytics: This allows us to see where our website traffic is coming from. We can break it down by source, such as organic search, paid campaigns, referrals, and social media.

  • Contact Conversion Over Time: We're tracking how many visitors convert into leads and how many leads convert into customers. This helps in understanding the effectiveness of our lead magnets and CTAs.

  • Landing Page Performance: Evaluates the effectiveness of our landing pages, in terms of views, submissions, and conversion rates.

  • Email Performance: We monitor open rates, click-through rates, and unsubscribe rates of our email campaigns. This is crucial for understanding engagement and refining our email marketing strategy.

  • Blog Performance: Gives insights on which blog posts are driving traffic, engagement, and conversions.

  • Social Media Reports: Monitor the engagement, clicks, and conversions from our social channels. This helps in refining our social media strategy.

  • Campaign Performance: This offers a holistic view of our marketing campaigns, providing insights on which campaigns are delivering the best ROI.

2. Multiple Dashboards:

Yes, we have more than one marketing dashboard. While our primary dashboard gives us an overview of our marketing metrics, we have specialized dashboards for:

  • Content Marketing: Focuses on blogs, ebooks, and other content pieces.

  • Paid Ad Campaigns: Dedicated to our PPC campaigns, monitoring ad spend, conversions, and ROI.

  • Social Media: Specifically for our various social channels, tracking engagement, reach, and conversions.

3. HubSpot Reporting Library Favorites:

  • Attribution Report: This has been invaluable! It allows us to understand which touchpoints are driving conversions, helping us attribute revenue to different marketing activities.

  • Sales Funnel Report: Understanding the journey from a visitor to a customer and pinpointing any drop-off points.

  • Contact Lifecycle Stage Funnel: This lets us see how contacts move from one lifecycle stage to another.

4. Custom Reports We've Built Recently:

  • Referral Source by Customer Lifecycle Stage: This report combines the source of the lead with their current lifecycle stage. It's been enlightening to see where our most engaged and high-value leads are coming from.

  • Time to Conversion: By understanding how long it takes for a lead to convert into a customer, we've been able to refine our nurturing campaigns and improve our sales process.

It's been an exciting journey diving deep into HubSpot's reporting capabilities. The insights we gain from these reports directly influence our marketing decisions, helping us improve and refine our strategies continuously.

alexmarshall
Member

Which reports are currently on your marketing dashboards?

Marketing dashboards are a lifesaver for keeping tabs on the data that matters. I've recently come across some real hidden gems in using marketing dashboards. You can dive in deeper to get more info. It's like uncovering a treasure chest of insights that help us make smarter decisions. As for the reports I'm currently using on my HubSpot Marketing dashboard, it's all about tracking where our traffic and leads are coming from. Plus, I keep a close eye on which content resonates with our audience and, of course, conversion rates.

0 Upvotes
Kezzie__
Participant

Which reports are currently on your marketing dashboards?

I am currently using custom template

 

MGuerra31
Member

Which reports are currently on your marketing dashboards?

  • Which reports are you currently using on your HubSpot Marketing dashboards?
    • Templated one's, and marketing one.
  • Are there reports in the HubSpot reporting library you've found particularly helpful?
    • Email's sent, opened, clicks, email send and date
  • Which custom reports have you recently build that you're really proud of?
0 Upvotes
AConcepts
Member

Which reports are currently on your marketing dashboards?

I'm using custom reports to track lead generation 

0 Upvotes
Nishanth1
Member

Which reports are currently on your marketing dashboards?

Simple and custom

0 Upvotes
BChaverri
Contributor

Which reports are currently on your marketing dashboards?

I use the default dashboards with custom reports to track logged in users and lead generation.

0 Upvotes
LiDm
Member

Which reports are currently on your marketing dashboards?

  • Closed Sale by Lead Source
  • Closed Sale per month
  • Close sale per product 

    These are just few of the many examples but we can always include more when we talk about lead and deal conversion.


0 Upvotes
Cwasike
Member

Which reports are currently on your marketing dashboards?

Search engine rankings,customer rention rate and website traffic as per now

0 Upvotes
SKanchana
Member

Which reports are currently on your marketing dashboards?

Informational reports and operational reports

0 Upvotes
DSPeiro
Member

Which reports are currently on your marketing dashboards?

General traffic, session to lead convertion. For email mkt: OR, CTR. For social media: engagement ratio. 

0 Upvotes
DKhianidiya21
Member

Which reports are currently on your marketing dashboards?

Simple and custom

0 Upvotes
DTV5
Member

Which reports are currently on your marketing dashboards?

Informational reports and operational reports

0 Upvotes
TahminaSultana
Member

Which reports are currently on your marketing dashboards?

At this moment, learning more about Hubspot and the tools. I haven't yet started working on the dashboard, but looking forward to use it in an efficient way!

0 Upvotes
SCarvalho24
Member

Which reports are currently on your marketing dashboards?

At the moment, i am using the defuault dashboards. I am still new to it all but hope to be able to look into more complex reporting through training and courses.

0 Upvotes
Chiara1
Member

Which reports are currently on your marketing dashboards?

I usually use the default dashboards, butalso custom report to track funnel and lead generation

0 Upvotes
KVázquez
Member

Which reports are currently on your marketing dashboards?

At the moment I am not using a marketing dashboard.
0 Upvotes
KReitzel
Participant

Which reports are currently on your marketing dashboards?

I am using more than one marketing dashboard and it seems messy to me. I'd like to move to utilizing one marketing dashboard and condensing everything my team is looking at. At the moment, we are using Data (Looker) Studio to organize data from our CRM and Google Analytics, it is hard to follow this and we have a data analyst that helps put this together. 

I've recently built a dashboard inside our CRM alongside our A.D. of Business Development. I'm very proud of that because I know it's valuable to have a stronger partnership with sales and not have marketing and sales siloed. 

I've been focused on the "capture" end of our funnel. Reporting on lead to opportunity conversion rates, lead sources, conversion object names (using Pardot forms), and customer journeys (very clunky version of time decay attribution making the best use of the technology stack available to me).