HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Which reports are currently on your marketing dashboards?

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

 

With this in mind:

  • Which reports are you currently using on your HubSpot Marketing dashboards?
    • Bonus: Are you using more than one marketing dashboard?
  • Are there reports in the HubSpot reporting library you've found particularly helpful?
  • Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

64 Replies 64
KSupekar
Participant

Which reports are currently on your marketing dashboards?

As a Marketer I am giving a task on convertion rate, Impression, cohort, contact us page 

0 Upvotes
EApostol1
Member

Which reports are currently on your marketing dashboards?

As a Marketing Coordinator in learning, I am given a task to report the number of lead submissions thru forms and the Contact Us page of our website. I am using a Leads to Demo report, from form submission to agreeing to a demonstration session type of report. I still haven't got the greater chance to navigate and create other reports, I wish to learn how to generate a report that tallies the previous month's lead to demo report.

0 Upvotes
alenacevedo
Member

Which reports are currently on your marketing dashboards?

I am new to HubSpot. Definitely curious to start this journey and learn everything about Marketing Analytics. As a Marketing Coordinator, this will be very useful in my career.

0 Upvotes
CPerez79
Member

Which reports are currently on your marketing dashboards?

I just started by Hubspot journey!

0 Upvotes
FranFelgueras
Member

Which reports are currently on your marketing dashboards?

Hello, I'm just starting my Hubpost Joruney, I have interest in learning about the reports of digital marketing, web performance, and ad performance. 

0 Upvotes
INicar
Member

Which reports are currently on your marketing dashboards?

I use the dashboards all the time, but most recently, I have one with all the activity from a specific enterprise account so I can take a deeper dive into that account. I have the Recent Conversions, Contacts Original Sources, Lifecycle Contacts Overtime, Social Media Clicks, Email Contact Engagement, Marketing Email Opens and the Target Contacts Landing Page Visits. This gives me a great overview of the health of this account.

0 Upvotes
KPiorkowski
Member

Which reports are currently on your marketing dashboards?

I am just starting my Hubspot journey! 

0 Upvotes
BDas2
Member

Which reports are currently on your marketing dashboards?

In the Fashion industry, I have seen huge markets, reactions, and trends. However, in analytic competition is very high which is price competition. If I start a new business  I will have to spend lots of money for 6 to 12  months to give cheap price offer discounts for engaging people. Then we can get market as hubspot anlytics says. 

0 Upvotes
Ifeanyi
Participant

Which reports are currently on your marketing dashboards?

Simple and Custom

0 Upvotes
em1ly
Member

Which reports are currently on your marketing dashboards?

Comparing channel conversions

Digital marketing

Landing page

0 Upvotes
oashley5
Member

Which reports are currently on your marketing dashboards?

I am just now starting my HubSpot journey! I am excited to learn more about reports in digital marketing, email marketing, sales, etc.!

0 Upvotes
mksmith5
Member

Which reports are currently on your marketing dashboards?

chat conversations by URL

email conversation totals

landing page total views

0 Upvotes
NGupta5
Member

Which reports are currently on your marketing dashboards?

Traffic, Channelwise traffic, Bounce by each Channel, revenue by each channel.

0 Upvotes
AbdulQadir482
Member

Which reports are currently on your marketing dashboards?

the traffic, visitors and keywords 

 

0 Upvotes
JScott89
Participant

Which reports are currently on your marketing dashboards?

With reports on multiple dashboards, we're tracking:

 

  • Campaign Performance: Sends, Opens, CTR, Bounce, and Unsubs. as well as top-performing emails within each campaign. I've sorted these reports into simple graphs to quickly spotlight trends from the last 24HR up to YTD. 
    • This is monitoring Marketing Campaigns, Sequences, and Newsletter Subscriptions
  • Ad Performance: Ads are analyzed for spend and conversion. For spend, we look at the total amount, cost per click, cost per contact, and correlations to the campaign or ad platform. For conversion, we are measuring impressions > clicks > submissions (leads) > deals won (volume and revenue). 
  • Web Performance:: Traffic (sessions), Sources, Pages (Landing and others), UTM Parameters, Device types, and, Location. I'm also measuring lead capture (CTAs and forms). 

My favorite HubSpot templates are:

  • Active campaigns with most influenced contacts
  • Website visit, new contact, and customer totals by day

I'm honestly proud of all my dashboards. I love having detailed and granular views for myself and simple insightful dashboards for our C-suite. It's great that HubSpot allows for both and HubDB can manage any advanced needs.

 

monique-23
Member

Which reports are currently on your marketing dashboards?

I am underway reigistering my start-up so I have not interacted with any of the dashboards and am very aggresive to learn and incorparate them in my business.

0 Upvotes
ASingh083
Member

Which reports are currently on your marketing dashboards?

We have enlightening reports in our Marketing Dashboard to monitor and improve different areas. Website traffic sources like sponsored advertisements, social media, organic search, and referrals are all broken down in Traffic Analytics. Reach out Conversion Over Time evaluates the success of lead magnets and call-to-actions (CTAs) by tracking visitor-to-lead and lead-to-customer conversions. The performance of landing pages is measured by views, submissions, and conversion rates. Email Performance tracks unsubscribe, click-through, and open rates to help improve email campaign strategy. Effective blog posts for traffic, engagement, and conversions are highlighted by Blog Performance. Social media strategy is guided by social media reports, which monitor engagement, clicks, and conversions. In order to optimize campaigns effectively, Campaign Performance offers a comprehensive perspective of marketing ROI.

Rubi-Lebovitch
Contributor

Which reports are currently on your marketing dashboards?

The breakdown of website traffic sources, evaluation of lead magnet and CTA success, and the detailed metrics for landing pages, email campaigns, blog posts, social media, and overall campaign performance provide a comprehensive view for optimization. It seems like your dashboard covers all the essential aspects for a well-rounded marketing strategy.

0 Upvotes
Rubi-Lebovitch
Contributor

Which reports are currently on your marketing dashboards?

Our Marketing Dashboard features insightful reports to track and enhance various aspects. Traffic Analytics details website traffic sources, such as organic search, paid campaigns, referrals, and social media. Contact Conversion Over Time measures visitor-to-lead and lead-to-customer conversions, assessing the effectiveness of lead magnets and CTAs. Landing Page Performance evaluates views, submissions, and conversion rates. Email Performance monitors open rates, click-through rates, and unsubscribe rates for email campaign strategy refinement. Blog Performance highlights impactful blog posts for traffic, engagement, and conversions. Social Media Reports track engagement, clicks, and conversions, guiding social media strategy. Campaign Performance provides a holistic view of marketing ROI for effective campaign optimization.

0 Upvotes
LMousam
Member

Which reports are currently on your marketing dashboards?

I typically rely on the default dashboards, but I also create custom reports to monitor funnel progression and lead generation.
0 Upvotes