Which reports are currently on your marketing dashboards?

[JorieMunroe]

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

With this in mind:

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Bonus: Are you using more than one marketing dashboard?
• Are there reports in the HubSpot reporting library you've found particularly helpful?
• Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

[LiliiaHreshchuk]

Currently, I’m not working but I’ve just completed a marketing automation course, which has allowed me to gain hands-on experience with HubSpot CRM. I’ve used HubSpot for some of my recent projects, focusing on optimizing marketing automation processes. In these projects, I’ve been leveraging several key reports on my HubSpot dashboard to track performance and improve outcomes.

1. Traffic Analytics: I closely monitor how visitors are reaching the site, whether through organic search, social media, or paid campaigns. This helps me assess the effectiveness of different channels in driving traffic.

2. Email Marketing Reports: These have been essential in evaluating my email campaigns. Metrics like open rates, click-through rates, and conversion rates help me fine-tune my email content and adjust for better engagement.

3. Lead Generation Reports: I track the flow of leads generated through forms and other capture methods. This helps me understand which channels are providing the most qualified leads and how well they’re converting.

4. Campaign Performance: This report gives a complete picture of my marketing campaigns, highlighting engagement and conversion rates across various platforms, from emails to social media.

5. Sales Funnel Reports: I use these to follow leads through different stages of the funnel, providing insight into where prospects drop off and how to improve their journey toward conversion.

[TCiprian]

I'm currently not working in a Marketing role, however, I like to learn about it so I can implement all this new knowledge for future jobs.

[Baridilo]

I am currently being introduced to marketing reports for the first time and I am practically new to the ideas and it's thrilling, however, I am currently not working on any report right now. But I will drop my feedback once I gather enough insights.

[RSingh878]

I'm currently not working in a Marketing role, just learning for now.

[Samwel]

In the dashboard i am working from we have reports based on Marketing Overview, Traffic Overview, Campaigns and Trade Shows or Events. We also have metrics analysis on companies and contacts.

[MKemmakron]

I use reports in HubSpot Marketing dashboards to track the number of my content. I like to use reports to track the number of people who view my content and the number of people who click on my links. I find these reports very helpful in helping me understand how my content is performing and how I can improve it.

[GoodClickMedia]

Which reports are currently on your marketing dashboards?

Currently, we are running reports on marketing, campaigns, customers, companies, cta's and events.

[GoodClickMedia]

In the dashboard i am working from we have reports based on Marketing Overview, Traffic Overview, Campaigns and Trade Shows or Events. We also have metrics on companies and contacts.

[JohnInDallas]

We created a dashboard that holds the following reports: 
Marketing Overview
Traffic Overview
Campaigns Overview
Sponsorships
Trade Shows / Events
Companies & Contacts
ICP Insights (Ideal Customer Profile)

[skurapa]

Currently to track the customers purchase behaviour i am using CRM tool.

[Nahae]

Hi. I'm just starting my Hubpost Joruney, I have interest in learning about the reports of digital marketing, ad and web performance. 

[KSupekar]

As a Marketer I am giving a task on convertion rate, Impression, cohort, contact us page 

[EApostol1]

As a Marketing Coordinator in learning, I am given a task to report the number of lead submissions thru forms and the Contact Us page of our website. I am using a Leads to Demo report, from form submission to agreeing to a demonstration session type of report. I still haven't got the greater chance to navigate and create other reports, I wish to learn how to generate a report that tallies the previous month's lead to demo report.

[alenacevedo]

I am new to HubSpot. Definitely curious to start this journey and learn everything about Marketing Analytics. As a Marketing Coordinator, this will be very useful in my career.

[CPerez79]

I just started by Hubspot journey!

[FranFelgueras]

Hello, I'm just starting my Hubpost Joruney, I have interest in learning about the reports of digital marketing, web performance, and ad performance. 

[INicar]

I use the dashboards all the time, but most recently, I have one with all the activity from a specific enterprise account so I can take a deeper dive into that account. I have the Recent Conversions, Contacts Original Sources, Lifecycle Contacts Overtime, Social Media Clicks, Email Contact Engagement, Marketing Email Opens and the Target Contacts Landing Page Visits. This gives me a great overview of the health of this account.

[KPiorkowski]

I am just starting my Hubspot journey! 

[BDas2]

In the Fashion industry, I have seen huge markets, reactions, and trends. However, in analytic competition is very high which is price competition. If I start a new business  I will have to spend lots of money for 6 to 12  months to give cheap price offer discounts for engaging people. Then we can get market as hubspot anlytics says. 

[Ifeanyi]

Simple and Custom