Which reports are currently on your marketing dashboards?

[JorieMunroe]

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

With this in mind:

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Bonus: Are you using more than one marketing dashboard?
• Are there reports in the HubSpot reporting library you've found particularly helpful?
• Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

[FAvalos]

Hi I don't work with marketing analytics but I am learning and using this material for my college course. 

[MArazi]

I don't use any now but last year I was able to use it in one of my courses in university around information gathered by our professor on students.It was an interesting subject and I'm interested to know more about it.

[SGipson1]

I dont use anything currently but will engage with them when I learn more about them.

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[HBergstrom]

I am not currently using any but I am interested in learning more about them and using them in the future.

[ZRodi]

not currently using one but id be happy to now that i know about them!

[HRiaz4]

I do use more than one dashboard to keep these areas organized—one for traffic and engagement, one for lead and conversion performance, and another for campaign ROI.

[FNoreen]

Hi, 

I am not using any one now, but trying to learn, and utilize the learning materials.

[AHernandez104]

Hello!

I am currently not using one but am open to learning and utilizing this analytical material. 

[Nati0903]

Hi I do not currently work with marketing analytics but I am learning and using this material for my college course. I would say one of the most helpful reports would be the paid search. 

[IFuruc]

In regards of Digital Marketing in general, the reports that I would focus on the most are Paid search and Bounce Rates because these statistics are huge on getting customer engagement on what they like and dislike regarding the marketing. This is for a college credit for my class.

[MBorn]

I don't currently have a business to utalize marketing analytics, I'm taking this lesson for a college course assignment! 

[HFattoum]

great discussion

[JAntelo]

Great questions! As someone coming from an Engineering background and moving deeper into Marketing Analytics, I’ve found that having a single dashboard isn't enough to tell the full story. I currently use two main dashboards to keep things organized:

1. The Traffic & Engagement Dashboard: This is my 'daily' view. I rely heavily on the Sources Report to monitor where our traffic is coming from (especially watching for 'Unknown/Direct' spikes that need investigation). I’ve also found the Lifecycle Stage Progression report from the library to be a lifesaver for identifying bottlenecks between MQLs and SQLs.

2. The Lead-to-Revenue Dashboard: This one is for high-level strategy. I recently built a Custom Attribution Report (Contact Create by Asset Title) that I’m particularly proud of. It helped me prove that our niche 'Technical Deep-Dive' blog posts were driving higher quality leads than our broader awareness campaigns, even if the raw traffic was lower.

One report in the library I can't live without is the 'Website visit, new contact, and customer totals by day.' It’s a perfect 'health check' for the entire funnel. For anyone else building custom reports: I’ve started exporting some of this data into BigQuery for more complex SQL analysis, but HubSpot’s Custom Report Builder is getting so powerful that I can do 90% of the heavy lifting right in the platform now!

[mgrimes3]

Currently, I use several core reports on my HubSpot Marketing dashboard, including website traffic by source, email performance, and lead conversion. I regularly review email open rates and click-through rates to measure campaign success, along with conversion reports that show how contacts move from visitor to lead and then to customer.

I use more than one marketing dashboard. One focuses on overall campaign performance, while another is dedicated to email marketing and lead generation. Having separate dashboards helps keep the data organized and easy to access.

From the HubSpot reporting library, the traffic analytics, landing page performance, lifecycle stage funnel, and email engagement reports have been the most helpful in understanding user behavior and engagement.

One custom report I recently created tracks conversion rates by traffic source and lifecycle stage to identify which channels produce the highest-quality leads. I also built a custom email report comparing click-through rates across different audience segments to measure engagement more effectively.

[JMunoz16]

Currently, I’m using several key reports on my HubSpot Marketing dashboards to monitor performance throughout the sales funnel. One of my primary reports is the "Traffic Sources" report, which provides a clear picture of where my website visitors and leads originate (such as organic search, social media, email, etc.). This information helps me prioritize the channels that are effectively delivering results.

I also rely heavily on the "Contact Lifecycle Stage Funnel" and "Lead Conversion by Source" reports. These allow me to understand not just the origin of the traffic, but also how it's progressing through the funnel. These reports have been incredibly useful for optimizing both content and lead nurturing strategies.

I have multiple marketing dashboards set up; one is focused strictly on lead generation and campaign performance, while another is tailored more toward content engagement metrics, such as blog performance, CTA clicks, and landing page conversions. Keeping these dashboards separate allows me to concentrate on specific areas depending on what I aim to optimize.

From the HubSpot reporting library, I’ve found the “Top Performing Emails” and “New Contacts by First Touch” reports particularly insightful. They are great for understanding which emails resonate with our audience and which initial touchpoint campaigns effectively draw people into the funnel.

Recently, I built a custom multi-touch attribution report that analyzes how different assets contribute to conversions throughout the buyer’s journey. Although it took time to set up with custom properties and filters, I’m proud of the result. This report is already helping our team allocate budget more intelligently by highlighting content that drives real revenue, not just clicks.

I’m always open to ideas for further refining these reports!

[AKurth]

Traffic by source and ROI reports

[YCantave]

On my HubSpot dashboards, I mainly use reports that track traffic sources, lead conversions, and email engagement. I like being able to see where people are coming from and how they move through the funnel.

I actually have two dashboards set up—one just for lead generation and another that’s more focused on content performance. It helps me keep things organized instead of everything being crammed into one place.

From the reporting library, the new contacts by source report has been the most useful for me because it shows exactly which channels are worth investing more time in.

One custom report I’m proud of is the one I built that connects form submissions to lifecycle stages. It’s been great for spotting where leads are stalling and where we’re seeing the most movement toward customers.

AI helped clarify my statement.

[PSheikh]

I currently use several marketing dashboards that include:

• Campaign performance reports to track CTR, CPC, and conversion rates.
• Social media analytics to monitor engagement and audience growth.
• CRM reports that connect leads to sales outcomes.
• Content performance reports for blogs and landing pages.

These reports help me identify the most effective channels, understand customer behavior, and make data-driven decisions to optimize marketing strategies

[DNájeraG]

I use a few reports on my HubSpot Marketing dashboard, mainly website traffic, new leads, and conversions. They give me a quick idea of what’s working and where results are coming from. For now, I keep just one main dashboard so it’s simple to check. I also find the lead source and campaign performance reports from the library really helpful, and I tried building a small custom report to compare conversions by campaign, which gave me some useful insights.

[galmutiri]

I currently use several marketing dashboards that include:

• Campaign performance reports to track CTR, CPC, and conversion rates.
• Social media analytics to monitor engagement and audience growth.
• CRM reports that connect leads to sales outcomes.
• Content performance reports for blogs and landing pages.

These reports help me identify the most effective channels, understand customer behavior, and make data-driven decisions to optimize marketing strategies.