Which reports are currently on your marketing dashboards?

[JorieMunroe]

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

With this in mind:

• Which reports are you currently using on your HubSpot Marketing dashboards?
  • Bonus: Are you using more than one marketing dashboard?
• Are there reports in the HubSpot reporting library you've found particularly helpful?
• Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

[dinhhunggooner]

I currently don't have any reports on my dashboard but I will look into it in the future. 

[EGagliardi]

I don't have anything on my marketing dashboard so far.

[RMiron]

I currently don't have anything on marketing dashboards, I am just taking all the hubspot courses.

[BBurggraf]

For our site we really like to focus on lead source. As a B2B organization, we're curious what source it is that's bringing people to our site.

[URathore007]

As a student, I’ve been using HubSpot to explore marketing data for projects:

1. Traffic Analytics: To track where visitors come from.
2. Campaign Performance: For email and social media metrics.
3. Content Engagement: To see which blogs or pages drive interactions.

I recently built a simple report tracking lead sources over time—great for learning! Curious to hear what other students are using! 

[NRomeroLapaix]

As a student, I’ve been using HubSpot to explore marketing data for projects:

1. Traffic Analytics: To track where visitors come from.
2. Campaign Performance: For email and social media metrics.
3. Content Engagement: To see which blogs or pages drive interactions.

I recently built a simple report tracking lead sources over time—great for learning! Curious to hear what other students are using! 😊

[mgonzalezmend]

I currently have a few reports on my marketing dashboards that help me keep track of how things are going. Some of the main ones include:

Social Media Engagement – To see how my posts are performing and which platforms are bringing in the most interaction (likes, comments, shares, etc.).
Website Traffic – A report that shows the number of visitors, bounce rates, and page views to understand how well my content is attracting and keeping people on the site.
Lead Generation – To track how many leads or sign-ups we’re getting through campaigns, forms, and other marketing efforts.
Email Campaign Performance – Checking open rates, click-through rates, and conversion rates to figure out which email campaigns are resonating most with the audience.
Conversion Rates – This one helps me measure how many of the leads or visitors actually turn into customers or take the desired action, so I know where to optimize.
These reports keep me on top of what’s working and what needs more attention.

[JCabral6]

yess

[hgarcia2004]

On my marketing dashboards, I primarily track reports like traffic sources, lead conversions, and campaign performance to see what’s driving the most impact. I also keep an eye on customer journey metrics, like content interactions and time-to-conversion.

Currently, I’m using multiple dashboards in HubSpot — one focused on lead generation and another dedicated to content performance. From the reporting library, I’ve found the “Contacts by Lifecycle Stage” and “Deal Forecast” reports super helpful for understanding our funnel health.

As for custom reports, I recently built one that maps blog performance against lead generation metrics, and I’m really proud of how it connects our content strategy to tangible results.

[sallyethorpey]

Cuurently i'm not using any reports on my marketing dashboard but i'm working to change that in the very near future.

[SStilley]

at the moment none but im considering adding returnign contacts and trends

[GTellerias]

• Current Reports on Your HubSpot Marketing Dashboards:

  • Traffic Source Report: To analyze where traffic is coming from (e.g., organic search, social media, email).
  • Lead Source Report: To assess which channels are generating the most leads.
  • Conversion Rate Report: To track how well traffic sources and content convert.
  • Funnel or Lifecycle Stage Report: To see the progression of leads to customers and identify potential bottlenecks.
  • Content Engagement Report: To understand which types of content generate the most engagement.
  • Customer Journey Report: To visualize the time and interactions it takes for a lead to convert into a customer.

• Using Multiple Dashboards:

  • Many marketers use more than one dashboard for separate purposes, like tracking website performance, campaign-specific results, and sales alignment. For instance, a dedicated SEO dashboard, a campaign dashboard, or a high-level executive summary dashboard can be helpful for focused insights.

• Helpful Reports from the HubSpot Reporting Library:

  • Traffic Analytics: Useful for quick insights on visitor behavior and channel performance.
  • Campaign Performance: Offers an at-a-glance view of how campaigns are performing across channels.
  • Email Engagement: Helpful for understanding email opens, clicks, and conversions.
  • Social Media Engagement: Allows you to measure how your social media channels are performing.
  • ROI and Revenue Attribution: Helps link marketing activities directly to revenue, offering a clear view of the return on investment.

• Custom Reports You’re Proud Of:

  • If you’ve recently built a custom report for tracking segmented data (like by customer persona or geographic region) or specific funnel stages, it’s worth highlighting. Another example could be a report that tracks long-term customer retention from initial touchpoints, showing the marketing impact on loyalty and repeat business.

[JAbubakar1]

1. Traffic Analytics Report: This report shows where website traffic originates, such as from organic search, social media, direct visits, and email. It helps understand which channels drive the most visitors and engagement.

2. Leads by Source Report: Identifies the sources of leads, providing insights into which channels (organic, paid, referrals) attract the most potential customers.

3. Content Engagement Report: Analyzes user interactions with content—like blog posts, emails, and landing pages—revealing which content resonates most with your audience.

4. Conversion Rate Report: Tracks the percentage of visitors who convert to leads or customers on specific pages or campaigns, helping gauge the effectiveness of marketing efforts.

5. Sales Pipeline and Revenue Reports: Monitors deal stages and revenue performance, aiding in sales forecasting and understanding which leads convert to customers.

Bonus: Using multiple dashboards helps segment metrics, such as organic, paid campaigns, and social engagement.

HubSpot Reporting Library: Reports like “Lead Conversion Rate by Source” and “Top Landing Pages” are useful for quick insights.

Custom Reports: Recently built custom reports include advanced funnel visualizations, like lead-to-MQL conversions and multi-touch attribution models, to identify key customer journey touchpoints.

[AMiller164]

Currently I am not using any hubspot reports but I see them as being very valuable tools in the long run.

[CBarr3]

Currently, I am not using any reports on Hubspot, however, I'd love to learn more so I can build my marketing skills even further! Is there a specific place I can find the report? 

[LiliiaHreshchuk]

Currently, I’m not working but I’ve just completed a marketing automation course, which has allowed me to gain hands-on experience with HubSpot CRM. I’ve used HubSpot for some of my recent projects, focusing on optimizing marketing automation processes. In these projects, I’ve been leveraging several key reports on my HubSpot dashboard to track performance and improve outcomes.

1. Traffic Analytics: I closely monitor how visitors are reaching the site, whether through organic search, social media, or paid campaigns. This helps me assess the effectiveness of different channels in driving traffic.

2. Email Marketing Reports: These have been essential in evaluating my email campaigns. Metrics like open rates, click-through rates, and conversion rates help me fine-tune my email content and adjust for better engagement.

3. Lead Generation Reports: I track the flow of leads generated through forms and other capture methods. This helps me understand which channels are providing the most qualified leads and how well they’re converting.

4. Campaign Performance: This report gives a complete picture of my marketing campaigns, highlighting engagement and conversion rates across various platforms, from emails to social media.

5. Sales Funnel Reports: I use these to follow leads through different stages of the funnel, providing insight into where prospects drop off and how to improve their journey toward conversion.

[TCiprian]

I'm currently not working in a Marketing role, however, I like to learn about it so I can implement all this new knowledge for future jobs.

[Baridilo]

I am currently being introduced to marketing reports for the first time and I am practically new to the ideas and it's thrilling, however, I am currently not working on any report right now. But I will drop my feedback once I gather enough insights.

[RSingh878]

I'm currently not working in a Marketing role, just learning for now.

[Samwel]

In the dashboard i am working from we have reports based on Marketing Overview, Traffic Overview, Campaigns and Trade Shows or Events. We also have metrics analysis on companies and contacts.

[MKemmakron]

I use reports in HubSpot Marketing dashboards to track the number of my content. I like to use reports to track the number of people who view my content and the number of people who click on my links. I find these reports very helpful in helping me understand how my content is performing and how I can improve it.