HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

Which reports are currently on your marketing dashboards?

The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

 

With this in mind:

  • Which reports are you currently using on your HubSpot Marketing dashboards?
    • Bonus: Are you using more than one marketing dashboard?
  • Are there reports in the HubSpot reporting library you've found particularly helpful?
  • Which custom reports have you recently build that you're really proud of?

I'd love to hear all about it below! 

94 Réponses
RStJohn0
Membre

Which reports are currently on your marketing dashboards?

I recently have been introduced to Hubspot for the first time through an academic setting for my university. Utilizing this platform as an educational tool to prepare myself for the future. With my current job, I have not been in the position where I would need to use marketing tactics to determine the success of any campaigns or related agendas. However, through Hubspot Academy I feel like I am going to be prepared to utilize marketing dashboards such as those in Hubspot in my future career positions

0 Votes
JNordhagen
Membre

Which reports are currently on your marketing dashboards?

As of now, I am using HubSpot’s reporting tools as an academic resource rather than for an actual business. However, through the lessons and exercises, I have been able to explore various reports that would be beneficial in a real-world marketing setting.

In my academic exploration of HubSpot, I’ve primarily focused on the Traffic Analytics Report, which categorizes website visitors by source (organic search, paid search, direct traffic, referrals, and social media). This helps in understanding where traffic is coming from and how different channels contribute to site engagement.

Additionally, I have reviewed:

  • Website Visit, New Contact, and Customer Totals by Day – This provides insights into how traffic converts into leads and customers over time.
  • Contacts Created by Content Type – Shows which content formats (landing pages, blogs, webinars) are most effective in generating new contacts.
  • Session Bounce Rate and Average Duration by Source – Helps analyze user engagement by showing how long visitors stay on a site before leaving.
  • Campaign Performance Reports – Tracks key metrics like new contacts, influenced contacts, and closed deals to measure marketing success.

While I am not actively implementing these reports in a business setting, they provide a strong foundation for understanding how marketing data can be analyzed and optimized.

 

BONUS

Since I am currently using HubSpot as an academic tool, I have not set up multiple dashboards. However, based on what I’ve learned, I see the value in using different dashboards for various marketing objectives. For instance, a General Marketing Performance Dashboard could track overall website engagement, while a Lead Generation Dashboard would focus on how different content types and channels contribute to lead conversion.

 

Are there reports in the HubSpot reporting library you've found particularly helpful?

From my academic experience, I’ve found the following pre-built reports particularly useful in understanding marketing performance:

  • Traffic Analytics (Sources Report) – This breaks down visitor sources, making it easier to analyze which marketing efforts are driving traffic.
  • Contacts Created by Content Type – Helps identify the types of content that generate the most engagement and conversions.
  • Campaigns by Contacts Created – Highlights which marketing campaigns are performing well.
  • Closed Revenue Amount by Content Title – Shows which content pieces contribute to revenue, which would be useful for businesses tracking ROI.

Which custom reports have you recently built that you're really proud of? 

Although I haven’t built custom reports for an actual business, I’ve explored the process of creating custom attribution reports that analyze how different marketing assets contribute to lead conversion. One of the most insightful exercises involved:

  • Comparing Organic vs. Paid Traffic Conversion Rates – This report helps determine whether paid ads are delivering meaningful conversions or if organic content is more effective.
  • Lead-to-Customer Conversion Funnel Report – A custom report designed to track how visitors move through the marketing funnel and identify weak points in the conversion process.
  • Campaign Performance Over Time – A report that compares different campaigns to see which ones led to the highest number of new contacts and conversions.
0 Votes
MBoudreau2
Membre

Which reports are currently on your marketing dashboards?

I am currently not using HubSpot for anything more than an academic tool but I would be interested in looking at campaign performances and customer journey reports. These would both be valuable in tracking what I'm succeeding in and what needs improvement.

0 Votes
ANguyen84
Membre

Which reports are currently on your marketing dashboards?

I use traffic sources, lead conversions, and campaign performance reports on my HubSpot Marketing dashboard to track engagement. I also have a separate dashboard for lead nurturing and conversion tracking to keep things organized.

From the HubSpot reporting library, the Lifecycle Stage Funnel and Attribution Reports have been especially useful. Recently, I built a customer journey report to track interactions from first touchpoint to conversion—it's been a game-changer!

0 Votes
dinhhunggooner
Membre

Which reports are currently on your marketing dashboards?

I currently don't have any reports on my dashboard but I will look into it in the future. 

0 Votes
EGagliardi
Membre

Which reports are currently on your marketing dashboards?

I don't have anything on my marketing dashboard so far.

0 Votes
RMiron
Membre

Which reports are currently on your marketing dashboards?

I currently don't have anything on marketing dashboards, I am just taking all the hubspot courses.

0 Votes
BBurggraf
Membre

Which reports are currently on your marketing dashboards?

For our site we really like to focus on lead source. As a B2B organization, we're curious what source it is that's bringing people to our site.

0 Votes
URathore007
Membre

Which reports are currently on your marketing dashboards?

As a student, I’ve been using HubSpot to explore marketing data for projects:

  1. Traffic Analytics: To track where visitors come from.
  2. Campaign Performance: For email and social media metrics.
  3. Content Engagement: To see which blogs or pages drive interactions.

I recently built a simple report tracking lead sources over time—great for learning! Curious to hear what other students are using! 

0 Votes
NRomeroLapaix
Membre

Which reports are currently on your marketing dashboards?

As a student, I’ve been using HubSpot to explore marketing data for projects:

  1. Traffic Analytics: To track where visitors come from.
  2. Campaign Performance: For email and social media metrics.
  3. Content Engagement: To see which blogs or pages drive interactions.

I recently built a simple report tracking lead sources over time—great for learning! Curious to hear what other students are using! 😊

0 Votes
mgonzalezmend
Membre

Which reports are currently on your marketing dashboards?

I currently have a few reports on my marketing dashboards that help me keep track of how things are going. Some of the main ones include:

Social Media Engagement – To see how my posts are performing and which platforms are bringing in the most interaction (likes, comments, shares, etc.).
Website Traffic – A report that shows the number of visitors, bounce rates, and page views to understand how well my content is attracting and keeping people on the site.
Lead Generation – To track how many leads or sign-ups we’re getting through campaigns, forms, and other marketing efforts.
Email Campaign Performance – Checking open rates, click-through rates, and conversion rates to figure out which email campaigns are resonating most with the audience.
Conversion Rates – This one helps me measure how many of the leads or visitors actually turn into customers or take the desired action, so I know where to optimize.
These reports keep me on top of what’s working and what needs more attention.

0 Votes
JCabral6
Membre

Which reports are currently on your marketing dashboards?

yess

0 Votes
hgarcia2004
Membre

Which reports are currently on your marketing dashboards?

On my marketing dashboards, I primarily track reports like traffic sources, lead conversions, and campaign performance to see what’s driving the most impact. I also keep an eye on customer journey metrics, like content interactions and time-to-conversion.

Currently, I’m using multiple dashboards in HubSpot — one focused on lead generation and another dedicated to content performance. From the reporting library, I’ve found the “Contacts by Lifecycle Stage” and “Deal Forecast” reports super helpful for understanding our funnel health.

As for custom reports, I recently built one that maps blog performance against lead generation metrics, and I’m really proud of how it connects our content strategy to tangible results.

0 Votes
sallyethorpey
Membre

Which reports are currently on your marketing dashboards?

Cuurently i'm not using any reports on my marketing dashboard but i'm working to change that in the very near future.

0 Votes
SStilley
Membre

Which reports are currently on your marketing dashboards?

at the moment none but im considering adding returnign contacts and trends

0 Votes
GTellerias
Membre

Which reports are currently on your marketing dashboards?

 

  • Current Reports on Your HubSpot Marketing Dashboards:

    • Traffic Source Report: To analyze where traffic is coming from (e.g., organic search, social media, email).
    • Lead Source Report: To assess which channels are generating the most leads.
    • Conversion Rate Report: To track how well traffic sources and content convert.
    • Funnel or Lifecycle Stage Report: To see the progression of leads to customers and identify potential bottlenecks.
    • Content Engagement Report: To understand which types of content generate the most engagement.
    • Customer Journey Report: To visualize the time and interactions it takes for a lead to convert into a customer.
  • Using Multiple Dashboards:

    • Many marketers use more than one dashboard for separate purposes, like tracking website performance, campaign-specific results, and sales alignment. For instance, a dedicated SEO dashboard, a campaign dashboard, or a high-level executive summary dashboard can be helpful for focused insights.
  • Helpful Reports from the HubSpot Reporting Library:

    • Traffic Analytics: Useful for quick insights on visitor behavior and channel performance.
    • Campaign Performance: Offers an at-a-glance view of how campaigns are performing across channels.
    • Email Engagement: Helpful for understanding email opens, clicks, and conversions.
    • Social Media Engagement: Allows you to measure how your social media channels are performing.
    • ROI and Revenue Attribution: Helps link marketing activities directly to revenue, offering a clear view of the return on investment.
  • Custom Reports You’re Proud Of:

    • If you’ve recently built a custom report for tracking segmented data (like by customer persona or geographic region) or specific funnel stages, it’s worth highlighting. Another example could be a report that tracks long-term customer retention from initial touchpoints, showing the marketing impact on loyalty and repeat business.

 

0 Votes
JAbubakar1
Membre

Which reports are currently on your marketing dashboards?

1. Traffic Analytics Report: This report shows where website traffic originates, such as from organic search, social media, direct visits, and email. It helps understand which channels drive the most visitors and engagement.

 

 

2. Leads by Source Report: Identifies the sources of leads, providing insights into which channels (organic, paid, referrals) attract the most potential customers.

 

 

3. Content Engagement Report: Analyzes user interactions with content—like blog posts, emails, and landing pages—revealing which content resonates most with your audience.

 

 

4. Conversion Rate Report: Tracks the percentage of visitors who convert to leads or customers on specific pages or campaigns, helping gauge the effectiveness of marketing efforts.

 

 

5. Sales Pipeline and Revenue Reports: Monitors deal stages and revenue performance, aiding in sales forecasting and understanding which leads convert to customers.

 

 

 

Bonus: Using multiple dashboards helps segment metrics, such as organic, paid campaigns, and social engagement.

 

HubSpot Reporting Library: Reports like “Lead Conversion Rate by Source” and “Top Landing Pages” are useful for quick insights.

 

Custom Reports: Recently built custom reports include advanced funnel visualizations, like lead-to-MQL conversions and multi-touch attribution models, to identify key customer journey touchpoints.

 

 

0 Votes
AMiller164
Membre

Which reports are currently on your marketing dashboards?

Currently I am not using any hubspot reports but I see them as being very valuable tools in the long run.

0 Votes
CBarr3
Membre

Which reports are currently on your marketing dashboards?

Currently, I am not using any reports on Hubspot, however, I'd love to learn more so I can build my marketing skills even further! Is there a specific place I can find the report? 

0 Votes
LiliiaHreshchuk
Membre

Which reports are currently on your marketing dashboards?

Currently, I’m not working but I’ve just completed a marketing automation course, which has allowed me to gain hands-on experience with HubSpot CRM. I’ve used HubSpot for some of my recent projects, focusing on optimizing marketing automation processes. In these projects, I’ve been leveraging several key reports on my HubSpot dashboard to track performance and improve outcomes.

  1. Traffic Analytics: I closely monitor how visitors are reaching the site, whether through organic search, social media, or paid campaigns. This helps me assess the effectiveness of different channels in driving traffic.

  2. Email Marketing Reports: These have been essential in evaluating my email campaigns. Metrics like open rates, click-through rates, and conversion rates help me fine-tune my email content and adjust for better engagement.

  3. Lead Generation Reports: I track the flow of leads generated through forms and other capture methods. This helps me understand which channels are providing the most qualified leads and how well they’re converting.

  4. Campaign Performance: This report gives a complete picture of my marketing campaigns, highlighting engagement and conversion rates across various platforms, from emails to social media.

  5. Sales Funnel Reports: I use these to follow leads through different stages of the funnel, providing insight into where prospects drop off and how to improve their journey toward conversion.