Which marketing metrics do you track and report on?

[JorieMunroe]

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy. 

[Beau_W]

We look at the basics - sessions, revenue, etc. - monthly. 

But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely. 

We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization. 

[MandyS]

Email, Social Media... Weekely. 

[BRiback]

I want to see where I can report on bot traffic.

[ESingletary]

The metrics that I've used more often are the number of clicks on a link or CTA in an email. 

[JT20]

We track every 3months. And we use hubspot 

[RSetia]

Conversion rate and goals completion for my site shoutmegadgets.com

[AJackson32]

Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.

[DSchramm]

We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.

[MAdviento]

Hubspot analytics

[CFrost3]

We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.

[JLeuzinger]

We mostly report on views and bounce-rate

[NJakes]

My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports

[BBiyela]

i am learning to use Hubspot traffic analytics tool.

[bsorden]

We use marketing email comparison metrics to see which emails are performing better in CTR.

[MLitwa]

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

[SSuruchi]

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

Thanks,

Soumya

[MLamothe]

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel. 

[LBourland]

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc. 

[EEllington]

google analytics and social media accounts

[jliucoop]

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.