Jul 11, 2021 9:08 AM - edited Aug 12, 2021 9:39 AM
As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?
*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy.
Jul 27, 2021 1:51 PM
We look at the basics - sessions, revenue, etc. - monthly.
But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely.
We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization.
Jul 15, 2021 7:59 AM
Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.
Jul 14, 2021 5:06 PM
Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc.