Jul 11, 2021 9:08 AM - edited Aug 12, 2021 9:39 AM
As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?
*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy.
Jul 27, 2021 1:51 PM
We look at the basics - sessions, revenue, etc. - monthly.
But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely.
We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization.
Jul 27, 2021 10:19 AM
Email, Social Media... Weekely.
Jul 27, 2021 9:29 AM
I want to see where I can report on bot traffic.
Jul 26, 2021 6:16 PM
The metrics that I've used more often are the number of clicks on a link or CTA in an email.
Jul 22, 2021 4:10 PM
We track every 3months. And we use hubspot
Jul 22, 2021 12:55 PM
Conversion rate and goals completion for my site shoutmegadgets.com
Jul 21, 2021 11:04 AM
Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.
Jul 20, 2021 7:11 PM
We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.
Jul 19, 2021 11:06 PM
Jul 19, 2021 10:50 AM
We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.
Jul 19, 2021 8:25 AM
We mostly report on views and bounce-rate
Jul 17, 2021 7:52 AM
My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports
Jul 16, 2021 4:42 PM
i am learning to use Hubspot traffic analytics tool.
Jul 16, 2021 11:45 AM
We use marketing email comparison metrics to see which emails are performing better in CTR.
Jul 15, 2021 12:07 PM
Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.
Jul 15, 2021 7:59 AM
Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.
Jul 15, 2021 3:20 AM
For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel.
Jul 14, 2021 5:06 PM
Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc.
Jul 14, 2021 10:16 AM
google analytics and social media accounts
Jul 13, 2021 11:06 AM
We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.