HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

 

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy. 

31 Réponses
Beau_W
Participant

Which marketing metrics do you track and report on?

We look at the basics - sessions, revenue, etc. - monthly. 

But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely. 

We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization. 

0 Votes
MandyS
Membre

Which marketing metrics do you track and report on?

Email, Social Media... Weekely. 

0 Votes
BRiback
Membre

Which marketing metrics do you track and report on?

I want to see where I can report on bot traffic.

0 Votes
ESingletary
Membre

Which marketing metrics do you track and report on?

The metrics that I've used more often are the number of clicks on a link or CTA in an email. 

0 Votes
JT20
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

Which marketing metrics do you track and report on?

We track every 3months. And we use hubspot 

0 Votes
RSetia
Membre

Which marketing metrics do you track and report on?

Conversion rate and goals completion for my site shoutmegadgets.com

0 Votes
AJackson32
Participant

Which marketing metrics do you track and report on?

Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.

0 Votes
Anonymous
Non applicable

Which marketing metrics do you track and report on?

We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.

0 Votes
MAdviento
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

Which marketing metrics do you track and report on?

Hubspot analytics

0 Votes
CFrost3
Membre

Which marketing metrics do you track and report on?

We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.

0 Votes
JLeuzinger
Membre

Which marketing metrics do you track and report on?

We mostly report on views and bounce-rate

0 Votes
NJakes
Membre

Which marketing metrics do you track and report on?

My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports

0 Votes
BBiyela
Membre | Partenaire solutions Platinum
Membre | Partenaire solutions Platinum

Which marketing metrics do you track and report on?

i am learning to use Hubspot traffic analytics tool.

0 Votes
bsorden
Participant

Which marketing metrics do you track and report on?

We use marketing email comparison metrics to see which emails are performing better in CTR.

0 Votes
MLitwa
Participant

Which marketing metrics do you track and report on?

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

0 Votes
SSuruchi
Membre

Which marketing metrics do you track and report on?

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

 

Thanks,

Soumya

0 Votes
MLamothe
Membre

Which marketing metrics do you track and report on?

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel. 

0 Votes
LBourland
Contributeur

Which marketing metrics do you track and report on?

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc. 

0 Votes
EEllington
Membre

Which marketing metrics do you track and report on?

google analytics and social media accounts

0 Votes
jliucoop
Membre

Which marketing metrics do you track and report on?

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

0 Votes