HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

 

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy. 

31 Replies 31
Beau_W
Participant

Which marketing metrics do you track and report on?

We look at the basics - sessions, revenue, etc. - monthly. 

But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely. 

We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization. 

0 Upvotes
MandyS
Member

Which marketing metrics do you track and report on?

Email, Social Media... Weekely. 

0 Upvotes
BRiback
Member

Which marketing metrics do you track and report on?

I want to see where I can report on bot traffic.

0 Upvotes
ESingletary
Member

Which marketing metrics do you track and report on?

The metrics that I've used more often are the number of clicks on a link or CTA in an email. 

0 Upvotes
JT20
Member | Platinum Partner
Member | Platinum Partner

Which marketing metrics do you track and report on?

We track every 3months. And we use hubspot 

0 Upvotes
RSetia
Member

Which marketing metrics do you track and report on?

Conversion rate and goals completion for my site shoutmegadgets.com

0 Upvotes
AJackson32
Participant

Which marketing metrics do you track and report on?

Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.

0 Upvotes
Anonymous
Not applicable

Which marketing metrics do you track and report on?

We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.

0 Upvotes
MAdviento
Member | Platinum Partner
Member | Platinum Partner

Which marketing metrics do you track and report on?

Hubspot analytics

0 Upvotes
CFrost3
Member

Which marketing metrics do you track and report on?

We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.

0 Upvotes
JLeuzinger
Member

Which marketing metrics do you track and report on?

We mostly report on views and bounce-rate

0 Upvotes
NJakes
Member

Which marketing metrics do you track and report on?

My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports

0 Upvotes
BBiyela
Member | Platinum Partner
Member | Platinum Partner

Which marketing metrics do you track and report on?

i am learning to use Hubspot traffic analytics tool.

0 Upvotes
bsorden
Participant

Which marketing metrics do you track and report on?

We use marketing email comparison metrics to see which emails are performing better in CTR.

0 Upvotes
MLitwa
Participant

Which marketing metrics do you track and report on?

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

0 Upvotes
SSuruchi
Member

Which marketing metrics do you track and report on?

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

 

Thanks,

Soumya

0 Upvotes
MLamothe
Member

Which marketing metrics do you track and report on?

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel. 

0 Upvotes
LBourland
Contributor

Which marketing metrics do you track and report on?

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc. 

0 Upvotes
EEllington
Member

Which marketing metrics do you track and report on?

google analytics and social media accounts

0 Upvotes
jliucoop
Member

Which marketing metrics do you track and report on?

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

0 Upvotes