HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

 

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy. 

31 Respostas 31
Beau_W
Participante

Which marketing metrics do you track and report on?

We look at the basics - sessions, revenue, etc. - monthly. 

But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely. 

We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization. 

0 Avaliação positiva
MandyS
Membro

Which marketing metrics do you track and report on?

Email, Social Media... Weekely. 

0 Avaliação positiva
BRiback
Membro

Which marketing metrics do you track and report on?

I want to see where I can report on bot traffic.

0 Avaliação positiva
ESingletary
Membro

Which marketing metrics do you track and report on?

The metrics that I've used more often are the number of clicks on a link or CTA in an email. 

0 Avaliação positiva
JT20
Membro | Parceiro Platinum
Membro | Parceiro Platinum

Which marketing metrics do you track and report on?

We track every 3months. And we use hubspot 

0 Avaliação positiva
RSetia
Membro

Which marketing metrics do you track and report on?

Conversion rate and goals completion for my site shoutmegadgets.com

0 Avaliação positiva
AJackson32
Participante

Which marketing metrics do you track and report on?

Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.

0 Avaliação positiva
Anonymous
Não aplicável

Which marketing metrics do you track and report on?

We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.

0 Avaliação positiva
MAdviento
Membro | Parceiro Platinum
Membro | Parceiro Platinum

Which marketing metrics do you track and report on?

Hubspot analytics

0 Avaliação positiva
CFrost3
Membro

Which marketing metrics do you track and report on?

We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.

0 Avaliação positiva
JLeuzinger
Membro

Which marketing metrics do you track and report on?

We mostly report on views and bounce-rate

0 Avaliação positiva
NJakes
Membro

Which marketing metrics do you track and report on?

My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports

0 Avaliação positiva
BBiyela
Membro | Parceiro Platinum
Membro | Parceiro Platinum

Which marketing metrics do you track and report on?

i am learning to use Hubspot traffic analytics tool.

0 Avaliação positiva
bsorden
Participante

Which marketing metrics do you track and report on?

We use marketing email comparison metrics to see which emails are performing better in CTR.

0 Avaliação positiva
MLitwa
Participante

Which marketing metrics do you track and report on?

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

0 Avaliação positiva
SSuruchi
Membro

Which marketing metrics do you track and report on?

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

 

Thanks,

Soumya

0 Avaliação positiva
MLamothe
Membro

Which marketing metrics do you track and report on?

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel. 

0 Avaliação positiva
LBourland
Colaborador(a)

Which marketing metrics do you track and report on?

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc. 

0 Avaliação positiva
EEllington
Membro

Which marketing metrics do you track and report on?

google analytics and social media accounts

0 Avaliação positiva
jliucoop
Membro

Which marketing metrics do you track and report on?

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

0 Avaliação positiva