HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

 

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy. 

Beau_W
Participant

Which marketing metrics do you track and report on?

We look at the basics - sessions, revenue, etc. - monthly. 

But since we just launched a new site < a year ago, we're looking at traffic sources and organic behavior closely. 

We're also building-out some content campaigns - ebook > email campaign > converstion CTA, so we're looking closely at conversion rates and opportunity for optimization. 

0 Upvotes
MandyS
Member

Which marketing metrics do you track and report on?

Email, Social Media... Weekely. 

0 Upvotes
BRiback
Member

Which marketing metrics do you track and report on?

I want to see where I can report on bot traffic.

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ESingletary
Member

Which marketing metrics do you track and report on?

The metrics that I've used more often are the number of clicks on a link or CTA in an email. 

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JT20
Member | Platinum Partner
Member | Platinum Partner

Which marketing metrics do you track and report on?

We track every 3months. And we use hubspot 

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RSetia
Member

Which marketing metrics do you track and report on?

Conversion rate and goals completion for my site shoutmegadgets.com

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AJackson32
Participant

Which marketing metrics do you track and report on?

Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.

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DSchramm
Member

Which marketing metrics do you track and report on?

We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.

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MAdviento
Member

Which marketing metrics do you track and report on?

Hubspot analytics

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CFrost3
Member

Which marketing metrics do you track and report on?

We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.

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JLeuzinger
Member

Which marketing metrics do you track and report on?

We mostly report on views and bounce-rate

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NJakes
Member

Which marketing metrics do you track and report on?

My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports

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BBiyela
Member | Platinum Partner
Member | Platinum Partner

Which marketing metrics do you track and report on?

i am learning to use Hubspot traffic analytics tool.

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bsorden
Participant

Which marketing metrics do you track and report on?

We use marketing email comparison metrics to see which emails are performing better in CTR.

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MLitwa
Participant

Which marketing metrics do you track and report on?

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

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SSuruchi
Member

Which marketing metrics do you track and report on?

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

 

Thanks,

Soumya

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MLamothe
Member

Which marketing metrics do you track and report on?

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel. 

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LBourland
Contributor

Which marketing metrics do you track and report on?

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc. 

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EEllington
Member

Which marketing metrics do you track and report on?

google analytics and social media accounts

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jliucoop
Member

Which marketing metrics do you track and report on?

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

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