Jul 11, 20218:46 AM - edited Aug 12, 20219:31 AM
HubSpot Employee
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the needs of your target audience and where they tend to spend their time. With that in mind, which social channels are you currently using and why?
My team is mostly using Facebook and LinkedIn for our social marketing. We use these channels because our analytics tell us that our audiences are most reachable there, as well as more likely to interact with our content.
Most of our demographic is on Facebook and LinkedIn, but we are trying to reach users in a younger market so we've grown our Instagram presence and are looking into TikTok.
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