Jul 11, 20218:46 AM - edited Aug 12, 20219:31 AM
Inbound Professor
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the needs of your target audience and where they tend to spend their time. With that in mind, which social channels are you currently using and why?
I believe paid investments in social media, maybe other than Linkedin B2B initiatives, is useless. Organic growth, leveraging content is the name of the game.
We are using LinkedIn for B2B, Instagram & Facebook integrate well so its easy to post and interact with out base simultaniously, YouTube to add value and connect with video, and Twitter.