What social channels are you currently using?

[JorieMunroe]

As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the needs of your target audience and where they tend to spend their time. With that in mind, which social channels are you currently using and why?

*To learn more about this, check out the Understanding Social Media in HubSpot lesson via HubSpot Academy. 

[MGhebrai]

I am currently utilizing Instagram and Tiktok because it is a great way to expand reach and bring awareness to our product.

[ACOSTA1180]

You may not even believe this but I worked for a motorcycle "leasing" company that did not believe in brand awareness and the use of social media. Buying personas were clearly using Linkedin but C-suites did not want to use it. Total shame!

[JInglis8]

We haven't yet really dove into Tiktok yet. Most of our marketing efforts are within Meta. I think this could be a problem for markeitng to Gen Z and Gen Alpha.

[JoePrats0]

The past two companies I've worked for focused on almost solely LinkedIn. Since they were B2B HR tech companies, focused on Talent Acquisition and Recruiting decision-makers, it is definitely where the target audience is -- and definitely proved itself in ROI to that effect.

[AArraiz]

Hey Joe! Hope you are doing just fine!

My main social channels that I use for a daily basis would be those broadcasted by meta.

Besides among other from differents platforms like Instagram or LinkedIn.

These pieces of art are the main channels I had presence

[Jaycee_Lewis]

Hi @JoePrats0 👋 Welcome to the HubSpot Community!

Thanks for sharing your first post with those great insights on using LinkedIn for B2B HR tech. You are spot on—knowing exactly where your audience lives (and proving the ROI) is crucial!

Since you're clearly focused on maximizing your marketing efforts, you might find our Generating Leads Tips, Tricks, and Case Studies page really useful.

We're glad to have you here! — Jaycee

[NTidwell]

Focused on LinkedIn right now - our target audience includes hospital C-Suites and LIappears to be our best platform.

[CBasner]

Focused on LinkedIn right now -- our target audience includes agents who sell our product to their customers so LI seems to be our best platform. 

[ywaheed5]

LinkedIn, Facebook, Instagram and TikTok is great platform I am getting response from there for my clients

[Jaycee_Lewis]

Hey hey @CBasner and @ywaheed5 Glad you're here! You can jump right in with our Learning Paths. 

Please say hi to other members, and let us know what you're learning. Happy to have you aboard! — Jaycee

[DimejiSamuel]

Linkedin, Reddit, Tiktok, X

[DiamondHarrell]

As a social media marketer, I focus on using platforms that best align with my target audience’s behavior, communication style, and content preferences. My customer persona is for built to attract new small business owners looking to grow through automation. She spends her time learning and browsing inspiration which is perfect for professional yet creative content. Currently, I’m active on Instagram, Facebook, LinkedIn. — each chosen for specific strategic reasons:

• Instagram: Visual storytelling and motivational Reels.
• Facebook: Long-form posts, success stories, and eBook ad campaigns.
• LinkedIn: Thought leadership posts, business automation insights

[CRagan4609]

I am currently using Tiktok, Facebook, and Instagram. I find that these are the best way to reach my perfered audience. 

[NDavis85]

I'm currently using Instagram, Facebook and TikTok. I have found that these 3 platforms best engage with my target audience. 

[JBourne19]

I’m currently using Instagram, Facebook, LinkedIn, and X (formerly Twitter). These platforms help me reach different segments of my target audience — Instagram and Facebook for visual and community engagement, LinkedIn for professional networking, and X for real-time updates and conversations.

[MarlaDeliene]

I use facebook threads, instragram, and Tik Tok because of the popularity amongst peagant queens.

[MSantos76]

I'm currently using Instagram, Threads, and TikTok because these platforms best engage with my audience. 

[KEmley]

I currently use TikTok and YouTube mainly, Pinterest occasionally. I have found myself not intrested in Facebook and Instagram

[AEgbuchulem]

I currently use Facebook and Instagram to connect with audiences through visuals and updates, and Linkedin to share professional content and build business relationships. These platforms help me reach different segments of my target audience effectively.

[jennaslynne]

Admittedly, I am not huge fan of social media; however, as a marketing tool, I see the benefit and internally I fight with it every day. At present, all I use is LinkedIn for personal marketing (academia mainly). It is my hope in the future to utilize platforms like Facebook and Pinterest, because--from people in my life--I see the amount of content they absorb from those channels and I can see how they'd help my future marketing.