jul 11, 20217:49 AM - editado ago 12, 20219:20 AM
Profesor inbound
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?
Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!
Seems similar to everyone else. A quick read that answers a specific question I had or challenge I am facing. As we are updating our blogs we are thinking of catchier titles, SEO, and what is in it for the reader.
I appreciate blog posts that help me answer specific questions. For instance, I wanted to learn about how AI programs can learn to detect sarcasm. This blog post did a good job of introducing the topic and then carrying the reader (me!) through it by using headlines: https://towardsdatascience.com/sarcasm-detection-with-nlp-cbff1723f69a
The level of value added by the blog, how applicable it is to the reader (which is why it's so important to tailor blog content to personas and journey stages!), and how easy it is to find the answers people are looking for
For me, it's how quickly and simply it answered/addressed a question/issue I was looking to resolve. Some of the best-written blogs are to the point and offer the most accurate and latest information.
The context needs to be relevant to your audience and must be written as if you are trying to solve the reader's main pains. The language used must be easy to understand and read and it must include relevant links, bullet points and images. The article should leave the reading wanting to know more so that he or she feels the need to get in touch with the author.
A blog post that tackles the target audience's problem or opportunity. It should be helpful and covers a specific aspect of the topic. Also, being SEO optimized makes it much easier for search engines and readers to find it.
A blog post is worth reading when it addresses a person's real-time situations, challenges, problems, and goals. A relatable blog post that offers realistic solutions .