HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

What makes a compelling blog post?

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

 

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

 

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

 

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

SBanksS8
Participant

What makes a compelling blog post?

When I think about blog posts I find compelling, it's usually because they answer a specific question I have at that point in time, or they help me build my knowledge in an area overall. If I break it down, the title opens a question for me, and then I need to read the post to find the answer. If it's a good most, I walk away feeling like I learned something that I can use later. 

0 Upvotes
MBarranco9
Member

What makes a compelling blog post?

Colours and images

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Sydneylyn97
Member

What makes a compelling blog post?

I think the most popular video game or most commenly made jewlery would make a great blog post because it would catch any and everyones attention

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JORCUTT
Member

What makes a compelling blog post?

A Blog post should provide helpful solutions to common issues and include at least two compelling CTA's.

MZazueta
Member

What makes a compelling blog post?

I think a blog must have the precise and impact words, that can attract the users that are interested in a specific topic. Not so many words, people get tired when they see too much writing, generally. It's best to be cooncrete and drive you to a solution. I think...

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IBaskerville
Member

What makes a compelling blog post?

In my opinion I believe blog post should contain a statement of the problem. 

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BFlynn3
Member | Diamond Partner
Member | Diamond Partner

What makes a compelling blog post?

I think a good blog post clearly defines an issue that you might be having and clearly provides guidance to a resolution. 

TKeis
Member

What makes a compelling blog post?

This might be honestly useful for me. We deal across the world and could often have non-one-of-a-kind vendors in one of a kind markets link. This method there is often a lot of conversation overlap between quit-customers and the vendors and therefore it'd be beneficial if i'm able to companion more than one businesses to a single deal,

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BKamper
Participant

What makes a compelling blog post?

A great headline makes for a great blog post. It can either be super-useful (the HubSpot post for "inspirational quotes for sales teams" put me into this ecosystem), but it can also be engaging and bring you in. If the author or brand has a strong voice, that will carry me through because I'll wonder what's next? 

 

Defector.com has the best blog going. 

ASharma1
Member

What makes a compelling blog post?

The blog post should address the problem statement 
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martapinov
Participant

What makes a compelling blog post?

Relevant!

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ADauksa
Participant

What makes a compelling blog post?

Seems similar to everyone else. A quick read that answers a specific question I had or challenge I am facing. As we are updating our blogs we are thinking of catchier titles, SEO, and what is in it for the reader.

eurorincon
Member

What makes a compelling blog post?

Relevant and problem solving post!

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Renae_Gregoire
Member

What makes a compelling blog post?

I appreciate blog posts that help me answer specific questions. For instance, I wanted to learn about how AI programs can learn to detect sarcasm. This blog post did a good job of introducing the topic and then carrying the reader (me!) through it by using headlines: https://towardsdatascience.com/sarcasm-detection-with-nlp-cbff1723f69a

JohnAceti
Member | Platinum Partner
Member | Platinum Partner

What makes a compelling blog post?

The level of value added by the blog, how applicable it is to the reader (which is why it's so important to tailor blog content to personas and journey stages!), and how easy it is to find the answers people are looking for

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SKjolby
Participant

What makes a compelling blog post?

be relevant and offer expert information

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NGalbraith
Participant

What makes a compelling blog post?

Relevance is key! Also readability. 

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ADubey
Member

What makes a compelling blog post?

For me, it's how quickly and simply it answered/addressed a question/issue I was looking to resolve.  Some of the best-written blogs are to the point and offer the most accurate and latest information.

idelgado
Participant

What makes a compelling blog post?

I think a blog post makes it interesting when it has useful information, and match the title. But also when it has a resume or conclusion at the end.

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ImmaSalmerón
Participant

What makes a compelling blog post?

The context needs to be relevant to your audience and must be written as if you are trying to solve the reader's main pains. The language used must be easy to understand and read and it must include relevant links, bullet points and images. The article should leave the reading wanting to know more so that he or she feels the need to get in touch with the author. 

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vanessaELabs
Participant

What makes a compelling blog post?

Content has to be relevant to your audience and offer data and insights that matter. It shouldn't be all about preaching about your brand and the sale. This blog gets organic views and decent time per page view even after more than a year its publishing date: https://blog.engagementlabs.com/four-industry-leaders-who-helped-us-pioneer-word-of-mouth-measuremen...

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