What makes a compelling blog post?

[JorieMunroe]

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

[SBanksS8]

When I think about blog posts I find compelling, it's usually because they answer a specific question I have at that point in time, or they help me build my knowledge in an area overall. If I break it down, the title opens a question for me, and then I need to read the post to find the answer. If it's a good most, I walk away feeling like I learned something that I can use later. 

[MBarranco9]

Colours and images

[Sydneylyn97]

I think the most popular video game or most commenly made jewlery would make a great blog post because it would catch any and everyones attention

[JORCUTT]

A Blog post should provide helpful solutions to common issues and include at least two compelling CTA's.

[MZazueta]

I think a blog must have the precise and impact words, that can attract the users that are interested in a specific topic. Not so many words, people get tired when they see too much writing, generally. It's best to be cooncrete and drive you to a solution. I think...

[IBaskerville]

In my opinion I believe blog post should contain a statement of the problem. 

[BFlynn3]

I think a good blog post clearly defines an issue that you might be having and clearly provides guidance to a resolution. 

[TKeis]

This might be honestly useful for me. We deal across the world and could often have non-one-of-a-kind vendors in one of a kind markets link. This method there is often a lot of conversation overlap between quit-customers and the vendors and therefore it'd be beneficial if i'm able to companion more than one businesses to a single deal,

[BKamper]

A great headline makes for a great blog post. It can either be super-useful (the HubSpot post for "inspirational quotes for sales teams" put me into this ecosystem), but it can also be engaging and bring you in. If the author or brand has a strong voice, that will carry me through because I'll wonder what's next? 

Defector.com has the best blog going. 

[ASharma1]

The blog post should address the problem statement 

[martapinov]

Relevant!

[ADauksa]

Seems similar to everyone else. A quick read that answers a specific question I had or challenge I am facing. As we are updating our blogs we are thinking of catchier titles, SEO, and what is in it for the reader.

[eurorincon]

Relevant and problem solving post!

[Renae_Gregoire]

I appreciate blog posts that help me answer specific questions. For instance, I wanted to learn about how AI programs can learn to detect sarcasm. This blog post did a good job of introducing the topic and then carrying the reader (me!) through it by using headlines: https://towardsdatascience.com/sarcasm-detection-with-nlp-cbff1723f69a

[JohnAceti]

The level of value added by the blog, how applicable it is to the reader (which is why it's so important to tailor blog content to personas and journey stages!), and how easy it is to find the answers people are looking for

[SKjolby]

be relevant and offer expert information

[NGalbraith]

Relevance is key! Also readability. 

[ADubey]

For me, it's how quickly and simply it answered/addressed a question/issue I was looking to resolve.  Some of the best-written blogs are to the point and offer the most accurate and latest information.

[idelgado]

I think a blog post makes it interesting when it has useful information, and match the title. But also when it has a resume or conclusion at the end.

[ImmaSalmerón]

The context needs to be relevant to your audience and must be written as if you are trying to solve the reader's main pains. The language used must be easy to understand and read and it must include relevant links, bullet points and images. The article should leave the reading wanting to know more so that he or she feels the need to get in touch with the author. 

[vanessaELabs]

Content has to be relevant to your audience and offer data and insights that matter. It shouldn't be all about preaching about your brand and the sale. This blog gets organic views and decent time per page view even after more than a year its publishing date: https://blog.engagementlabs.com/four-industry-leaders-who-helped-us-pioneer-word-of-mouth-measuremen...